Search Marketing & Web Analytics
Dallas/Fort Worth Area
Search Marketing & Web Analytics
Dallas/Fort Worth Area
Since 1999, Tyson Kirksey has been creating, developing and marketing websites for clients and customers across the nation. With a bachelor's degree in Interactive Media and a programming and marketing background, Tyson is well-equipped to handle a project from start to finish (although he believes a website is never finished).
After receiving his degree, Tyson accepted a position with Zunch Communications, Inc. as an SEO Specialist and Web Developer. During his two and a half year tenure with Zunch, Tyson quickly emerged as a thought leader and respected project manager, and was rewarded with high profile accounts such as La Quinta, Compass Bank, FASTSIGNS, Experian and many others.
In November 2006, Tyson accepted a position with New Media Gateway, Inc. where he is directly responsible for search marketing campaigns for many high profile clients. Day-to-day tasks include competitive research, PPC campaign management, link development, site architecture and blueprinting, traffic analysis, conversion path optimizations, and client strategy meetings. Tyson is also the web analytics team leader, helping NMG and its clients identify and measure their online ROI. Tyson led NMG's efforts to achieve its status as a Google Analytics Authorized Consultant.
His approach is simple: Be honest and transparent with customers and work hard to demonstrate value for services performed.
search engine optimization (SEO), search engine marketing (SEM), pay per click management (PPC), web analytics, PHP development, LAMP, .NET, MySQL, MS SQL
(Privately Held; 51-200 employees; Internet industry)
November 2006 — Present (2 years 9 months)
Directly responsible for the management and success of SEO and PPC campaigns for a number of clients. Responsibilities include managing client expectations, project management according to internal controls, achieving and maintaining strong ROI targets and improving awareness of search marketing benefits.
Led internal initiative to embrace social media marketing and blogging as a marketing tool, while also maintaining proper standards for coding, architecture and presentation.
Achieved Google Analytics Authorized Consultant status in April of 2008, and leads all analytic-driven initiatives including advanced installations, product integrations and client support.
(Privately Held; 11-50 employees; Internet industry)
May 2004 — November 2006 (2 years 7 months)
Managed organic SEO campaigns for key clients on the Zunch roster, from Fortune 500 companies to local small businesses. Specialized in the optimization of e-commerce and other highly-technical websites.
Served as the director of the company's web analytics product, responsible for everything from installation to support. Enabled client's to view, measure and track ROI goals across multiple mediums as they pertained to an individual website.
Served as a web and software developer on multiple teams using languages including C#.NET, ColdFusion and PHP. Specialized in the creation of internal programs and software to increase team efficiencies and productivity.
(Privately Held; 1-10 employees; Internet industry)
May 2003 — April 2004 (1 year)
BS , Interactive Media , 2000 — 2004
Strong emphasis and minor in Computer Science
reading about technology and search, watching sports, home improvement, programming, improving things
Google Adwords Qualified Professional