Tyson Kirksey

Current

Search Marketing Consultant at New Media Gateway

Past

Sr. SEO Specialist / Web Developer at Zunch Communications
Web Developer at ArkansasWeb.com

Education

Harding University

Recommended

3 people have recommended Tyson

Connections

107 connections

Industry

Internet

Websites

Tyson Kirksey’s Summary

Since 1999, Tyson Kirksey has been creating, developing and marketing websites for clients and customers across the nation. With a bachelor's degree in Interactive Media and a programming and marketing background, Tyson is well-equipped to handle a project from start to finish (although he believes a website is never finished).

After receiving his degree, Tyson accepted a position with Zunch Communications, Inc. as an SEO Specialist and Web Developer. During his two and a half year tenure with Zunch, Tyson quickly emerged as a thought leader and respected project manager, and was rewarded with high profile accounts such as La Quinta, Compass Bank, FASTSIGNS, Experian and many others.

In November 2006, Tyson accepted a position with New Media Gateway, Inc. where he is directly responsible for search marketing campaigns for many high profile clients. Day-to-day tasks include competitive research, PPC campaign management, link development, site architecture and blueprinting, traffic analysis, conversion path optimizations, and client strategy meetings. Tyson is also the web analytics team leader, helping NMG and its clients identify and measure their online ROI. Tyson led NMG's efforts to achieve its status as a Google Analytics Authorized Consultant.

His approach is simple: Be honest and transparent with customers and work hard to demonstrate value for services performed.

Tyson Kirksey’s Specialties:

search engine optimization (SEO), search engine marketing (SEM), pay per click management (PPC), web analytics, PHP development, LAMP, .NET, MySQL, MS SQL

Tyson Kirksey’s Experience

Search Marketing Consultant

New Media Gateway

(Privately Held; Marketing and Advertising industry)

November 2006 — Present (3 years 1 month)

Directly responsible for the management and success of search marketing campaigns for a number of clients. Responsibilities include the design and execution of ROI-based search campaigns, including page content optimization, link building, high-performance PPC campaigns, local search campaigns and social media integration.

Introduced a blueprinting strategy for new websites in order to integrate best practices of SEO and conversion optimization into the design and development stages.

Led effort to achieve Google Analytics Authorized Consultant status in April of 2008, and leads all analytic-driven initiatives including advanced installations, product integrations, client support and training sessions. Also led initiatives to integrate Google Analytics into existing product suite through the API.
Sr. SEO Specialist / Web Developer

Zunch Communications

(Privately Held; 11-50 employees; Internet industry)

May 2004 — November 2006 (2 years 7 months)

Managed organic SEO campaigns for key clients on the Zunch roster, from Fortune 500 companies to local small businesses. Specialized in the optimization of e-commerce and other highly-technical websites.

Served as the director of the company's web analytics product, responsible for everything from installation to support. Enabled client's to view, measure and track ROI goals across multiple mediums as they pertained to an individual website.

Served as a web and software developer on multiple teams using languages including C#.NET, ColdFusion and PHP. Specialized in the creation of internal programs and software to increase team efficiencies and productivity.
Web Developer

ArkansasWeb.com

(Privately Held; 1-10 employees; Internet industry)

May 2003 — April 2004 (1 year )