Boris Tylevich

Past

Internet Manager at Media3
Product/Project Manager Russia, CIS & Baltics at Trader Media East
Internet coordinator at Reebok Russia

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Education

Moskovskij Fiziko-Tehniceskij Institut (Gosudarstvennyj Universitet)

Recommended

11 people have recommended Boris

Connections

230 connections

Industry

Online Media

Boris Tylevich’s Summary

Producing new projects. Hunting talented professionals. Integrating online and offline. Moving brands to valuable web assets.

Boris Tylevich’s Specialties:

Management, evaluation, product/project management, marketing.
Full-circle production of online mass-media and services.

Boris Tylevich’s Experience

Internet Manager

Media3

(Publishing industry)

June 2007 — July 2009 (2 years 2 months)

Supervising company's online teams and assets: two large newspaper websites. - validation, guidance, coordination, control.

Production of pure online startup - local Moscow city guide Homepage.ru - from hiring the team and creating the product to freezing the project due to lack of funding.

Strategy for development and transition of last century classifieds newspapers to online business.
Product/Project Manager Russia, CIS & Baltics

Trader Media East

(Public Company; Publishing industry)

February 2005 — April 2007 (2 years 3 months)

Trader Media East is a leader in online and print in classified advertising in Central and Eastern Europe.

In Moscow (2005-2006):
Responsible for development, implementation, support and monetization of new classifieds website for largest classified brand in Russia and CIS (www.irr.ru). Managed Russian online team of 8
people (marketing, IT, content). Worked closely with Sales and HR teams in Moscow, and with Corporate (Paris) and R&D (Warsaw).
Reporting to Corporate Online Manager and Deputy General Director Russia.

In Warsaw (2006-2007):
Online product development: identification and definition of new products, work with developers, adaptation to local needs together with Russian/Ukrainian/Byelarussian teams.
Project management: close work with IT/developers and country teams on delivering new products and functionalities. Communication between international teams, task setting, prioritization, conflicts resolution.
Reporting to Corporate/Paris and Senior Online Product Manager/Warsaw.
Internet coordinator

Reebok Russia

(Public Company; RBK; Sporting Goods industry)

December 2000 — February 2005 (4 years 3 months)

Strategic planning and execution of online strategy for Reebok in Russia. Online activities to support branding and retail. Communication, marketing, ad campaigns. Product portfolio included
websites for Reebok and supported sports stars, WAP-site, e-shop.
Reporting to Marketing manager Russia.

Boris Tylevich’s Education

Moskovskij Fiziko-Tehniceskij Institut (Gosudarstvennyj Universitet)

MS, BS , System Integration and Management , 1998 — 2004

Dept. of General and Applied Physics, Chair of System Integration and Management

Master’s thesis: Research and development of methods of knowledge management and creation of corporate knowledge base.

MS Degree with “excellent” mark.

Publication: A Search Relevancy Tuning Method Using Expert Results Content Evaluation. In Proceedings of the 6th International Workshop on Computer Science and Information Technologies CSIT’2004. Budapest, Hungary, 2004. Available at: arxiv.org/abs/cs/0411026