Tyler Willis

Current

• Director of Marketing at Involver

Recommended

10 people have recommended Tyler

Connections

412 connections

Industry

Internet

Tyler Willis’s Summary

Tyler Willis is the Director of Marketing for Involver, a technology company that has provided the first complete marketing suite for social networks. As a founding employee at Involver, he has helped create an industry leading marketing platform used by thousands of brands.

As a digital thought leader, he writes about innovative brand marketing for industry-leading publications, including MediaPost and AllFacebook. In his free time, he runs tech events in San Francisco, speaks frequently on innovative marketing, and advises technology companies.

Tyler is co-founder of Digital SOMA, a group that connects interactive agencies, brand managers and technology startups in San Francisco, CA.

Involver helps companies of all sizes develop audiences on social networks. Brands using their platform include: Audi, Snapple, Microsoft, GM, TIME, Ford Motor Company, Sundance Film Festival, Tuner Networks, Kenneth Cole, Snapfish by HP, Sunkist Soda, Guitar Center, Nike, and thousands of other local and national companies.

Tyler Willis’s Specialties:

Social Marketing, Event Creation, Brand Marketing, Monetizing Social Networks, Video Marketing, Writing, Sales, Filmmaking

Tyler Willis’s Experience

• Director of Marketing

  Involver

  (Privately Held; Marketing and Advertising industry)

  January 2008 — Present (1 year 11 months)

  Involver is the best brand marketing and analytics platform for social networks, providing leading CPG, Entertainment, and Media companies with powerful tools for engaging, tracking, and growing their audiences in high-traffic social environments like Facebook. Thousands of companies use Involver Fan Page Applications, including Warner Brothers, Us Magazine, Southwest Airlines, Time Magazine, Serena Software (OMMA Award Winner) Reader’s Digest, Interscope Records, and Puma (SNCR Award Winner).
  
  We've also done some charitable things I'm especially proud of:
  -Our campaign for Kiva.org helped raise $300k for loans to entrepreneurs in the developing world.
  -Our campaign for Help Vinay helped find bone marrow matches for Leukemia Suffers (registering 26,000 South Asians for the bone marrow registry, a 20% increase).
  
  My work:
  -In charge of the launch of our Fan Page Applications product.
  -Defined and built out several roles internally: sales, marketing, communications and publisher management.
  -Manage all publisher operations and internal/external communications.
  -Setup our Sales program, actively managed it, recruited my replacement.
  -Personally recognized by Stanford University.
  -Contributed often to MediaPost, an industry leading publication.
  -Guest wrote for AllFacebook, an industry leading blog.

Additional Information

Tyler Willis’s Interests:

Consumer Internet Technology, Affordable Space Travel, Investment, Filmmaking, Philosophy.

Tyler Willis’s Groups:

•    San Francisco American Marketing Association (SFAMA)
•    SFBIG
•    Startup Weekend
•    Brand & Communications Management
•    The Long Now Foundation
•    Involver Family Members

Tyler Willis’s Honors:

*Certificate of Recognition, Stanford University
(from the Persuasive Technology Lab)

*OMMA, 2008 Best Integrated Marketing Campaign
(awarded on behalf of a marketing campaign for Serena Software)

*Society for New Community Research, Award of Excellence
(awarded on behalf of a marketing campaign for PUMA)