Digital Strategist at GSW
Columbus, Ohio Area
Digital Strategist at GSW
Columbus, Ohio Area
Internet Marketing, Pay Per Click, PPC, Cost Per Click, CPC, Search Engine Optimization, SEO, Guerrilla Marketing, Entrepreneurship, Start-ups, Business Strategy, Business Research
(Public Company; VTIV; Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
• Built agency processes for search engine optimization and paid search
• Launched social media campaigns involving social networks (Facebook) and micro blogging (Twitter)
• Collaborated with programmers to build mobile applications for the Apple iPhone/iPod
• Produced sitemaps and wireframes for advertising agencies and pharmaceutical websites
(Internet industry)
September 2006 — August 2008 (2 years )
• Created, implemented and maintained search engine optimization (SEO) strategies across multiple web sites
• Led implementation, optimization and managed all paid search accounts including Google Adwords, Yahoo Search Marketing, Microsoft AdCenter and Business.com
• Managed seven figure annual marketing budget
• Managed all online media purchases for all sites (Banner placements, paid search, ect.)
(Graphic Design industry)
January 2005 — January 2008 (3 years 1 month)
Visit www.boredsketchbooks.com to see and purchase some of the newest sketchbooks by established as well as up and coming designers.
Marketing Communications:
• Pay Per Click Marketing (Google Adwords)
• Landing Page Conversion Implementation
• Site wide Search Engine Optimization
• Word of Mouth Marketing
(Public Company; Design industry)
September 2005 — September 2006 (1 year 1 month)
• Administered focus groups to collect primary research for the development and building of a home improvement machine and process
• Research industry trends for corporate client and prepare presentation for company executives.
• Developed a visual representation of the professional and consumer buying process across product lines
(Architecture & Planning industry)
September 2000 — January 2006 (5 years 5 months)
• Lead staff member on presentation material for public and private clients, and department of development for major cities,
• Work one-on-one with clients and contractors through the building process,
• Software experience with AutoCAD and Microstation,
• Organized and maintained company archives,
(Privately Held; Internet industry)
January 2005 — November 2005 (11 months)
BS Business Admin. , Marketing , 2000 — 2005
ransburgh.2@osu.edu
Entrepreneurship, new venture development, soccer, European football, architecture, business, stock market, investing, marketing, advertising, online marketing, online advertising, pay per click, ppc, cost per click, cpc, small business marketing, guerrilla marketing