Tyler Kelley

Current

Director of Online Marketing at DME Media
Web Entrepreneur at STL Weddings

Past

PPC Manager at Juggle, LLC
Marketing Manager at Pacific Guarantee Mortgage
Web Marketing, AE at Gorman & Gorman Home Loans

SEO Specialist at Garden of E

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Education

University of Central Missouri

Recommended

5 people have recommended Tyler

Connections

113 connections

Industry

Online Media

Websites

Tyler Kelley’s Summary

Nine years experience marketing companies by designing, building, managing, and promoting Internet websites. Ten years experience writing, editing, and managing marketing projects with a new-media focus. Specialties include pay-per-click management, search engine optimization, and social media marketing.

Tyler Kelley’s Specialties:

Google AdWords (5 years)
Yahoo Sponsored Search (5 years)
MSN adCenter (5 years)
Search Engine Optimization (9 years)
Omniture/Google Analytics (3 years)
R.O.N. (Run of Network) Advertising (5 years)
Contextual PPC (2 years)
Social Networking/Community PR (3 years)
Social Media Marketing (3 years)
Online Reputation Management (3 years)
Database/Email Marketing (9 years)
Writing/Editing (9 years)
HTML/Dreamweaver (9 years)
Design/Photoshop/Fireworks (9 years)

Tyler Kelley’s Experience

Director of Online Marketing

DME Media

(Online Media industry)

May 2009 — Present (7 months)
Web Entrepreneur

STL Weddings

(Internet industry)

June 2000 — Present (9 years 6 months)

• Publish and market this and similar sites which generate income through cpc (Google Adsense), cpm (impression-based), cpa (affiliate networks), and online advertising sales (Google AdManager).
PPC Manager

Juggle, LLC

(Internet industry)

May 2008 — January 2009 (9 months)

• Managed multi-million dollar ppc campaign containing over 3 million targeted keywords, 400,000 unique ad text templates, and dynamic implementation strategy.
• Implemented Omniture Site Catalyst, Discover, and Searchcenter products to measure paid search ROI, behavioral trends, and site analytics.
• Analyzed user experience, monetization, and search engine optimization effectiveness through quality assurance testing.
Marketing Manager

Pacific Guarantee Mortgage

(Privately Held; Financial Services industry)

June 2006 — May 2008 (2 years )

• Increased qualified sales leads 150% (from 10 to 25/week) through effective sponsored search, improved natural search engine rankings, and timely email marketing.
• Wrote and produced 30-second direct response audio spot for airplay in local markets (using Google Audio Ads beta program). Inbound phone calls increased 1000% (from 20 to 220/month).
Web Marketing, AE

Gorman & Gorman Home Loans

(Privately Held; Banking industry)

January 2004 — June 2006 (2 years 6 months)

• Increased website lead generation exponentially through cutting-edge SEO strategies, link building, microsite development, and online reputation management.
SEO Specialist

Garden of E

(Online Media industry)

February 2003 — January 2004 (1 year )

• Performed detailed search engine optimization on over 40 sites to improve positioning in search engines (Google, Yahoo, MSN) and to increase search engine visitors.

Tyler Kelley’s Education

University of Central Missouri

B.A. , English & Political Science , 1997 — 2002

Minor in Speech Communication

Activities and Societies:

Sigma Tau Delta Honor Society, Pi Sigma Alpha Honor Society, Student Government Association, Interfraternity Council