Tyler Calder

Current

• Manager, Paid Search Department at Search Engine People

Past

• Paid Search Specialist at Search Engine People
• Resource Manager at Eloqua
• Facilities Coordinator Assistant at Wilfrid Laurier University

• Residence Life Don and Community Advisor at Wilfrid Laurier University
• Pathway Connect Scheduling Analyst at Bank of Montreal
• Database Analyst at Bank of Montreal
• Materials Coordinator at Hunter Douglas

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4 more...

Education

• Wilfrid Laurier University

Recommended

5 people have recommended Tyler

Connections

70 connections

Industry

Marketing and Advertising

Tyler Calder’s Summary

Young, enthusiastic professional with a passion for online marketing and advertising.

Tyler Calder’s Specialties:

Online Marketing / Internet Marketing
Paid Search Marketing
Conflict Mediation
Advancement of Diversity Initiatives
Event Planning
Project Management
Leasing Specialist
Database Analysis
Market Trend Analysis
Process Automation
Contracts Professional

Tyler Calder’s Experience

• Manager, Paid Search Department

  Search Engine People

  (Privately Held; Marketing and Advertising industry)

  October 2009 — Present (6 months)

• Paid Search Specialist

  Search Engine People

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2008 — October 2009 (1 year 1 month)

  • Strategize, Develop and Implement Paid Search campaigns that
  meet my client's online marketing goals and objectives.
  • Work to continuously optimize my client's paid search campaigns
  through market testing, creating highly targeted Ad Copy and
  actively managing budgets to ensure low costs and high ROI
  • Provide timely reporting and analysis on campaign performance
  as well as offer recommendations based on my observations,
  such as:
  o Landing Page Optimization
  o SEO Strategies
  o Offline Marketing Strategies
  o Other Market Findings based on Paid Search Analysis

• Resource Manager

  Eloqua

  (Privately Held; 51-200 employees; Computer Software industry)

  January 2008 — April 2008 (4 months)

  Contract Position - Responsible for reorganizing, streamlining and automating the Product Implementation Team's processes.
  
  • Streamlined the processes of the Project Management team through identifying key areas where repeatable tasks could be completely or partially automated
  • My recommendations and their subsequent implementation led to a decrease in the standard deployment timeline, an increase in the team’s overall utilization rate and increase in the team’s overall effective rate
  application that was being used to manage projects and track time
  • Maintained project dashboards for the Senior Director of Implementation Services in order to track the performance of each Project Manager
  • Worked extensively with other business units to help streamline their processes to ensure a smooth transition took place through a client’s lifecycle with Eloqua, from Sales to Implementation to Client Success Management

• Facilities Coordinator Assistant

  Wilfrid Laurier University

  (Educational Institution; 1001-5000 employees; Facilities Services industry)

  May 2006 — August 2007 (1 year 4 months)

• Residence Life Don and Community Advisor

  Wilfrid Laurier University

  (Education Management industry)

  September 2004 — May 2007 (2 years 9 months)

• Pathway Connect Scheduling Analyst

  Bank of Montreal

  (Public Company; 10,001 or more employees; Banking industry)

  May 2005 — September 2005 (5 months)

• Database Analyst

  Bank of Montreal

  (Public Company; 10,001 or more employees; Banking industry)

  July 2004 — August 2004 (2 months)

• Materials Coordinator

  Hunter Douglas

  (Public Company; 5001-10,000 employees; Consumer Goods industry)

  May 2004 — June 2004 (2 months)

Tyler Calder’s Education

• Wilfrid Laurier University

  Arts , Political Science , 2004 — 2007

  Activities and Societies:

  King Street Residence - Vice President: Finance
  Residence Life Staff - Residence Don and Community Advisor

Additional Information

Tyler Calder’s Interests:

Emerging Technologies Marketing Trends Popular Culture Movies, Music, Books Dragon Boat Baseball

Tyler Calder’s Groups:

•    eMarketing Association Network
•    Wilfrid Laurier University Alumni
•    GenY Toronto
•    Yahoo! Canada Ad Buzz - Information and insights for Canadian digital marketing professionals

Tyler Calder’s Honors:

Systems Analysis and Design Award - 2003
Ontario Scholar - 2003
Queen Elizabeth II Aiming For The Top Scholarship - 2003

Tyler Calder’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch