Rick Turoczy

Current

• Blogger at Silicon Florist
• Owner, Creative Director at Return
• Blogger at hypocritical

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Past

• Manager, Corporate Marketing Communications at Digimarc Corporation
• Senior Manager, Marketing at ProSight
• Manager, Corporate Communications at Medscape

• Manager, Interactive Marketing at MedicaLogic/Medscape
• Marketing Specialist at MedicaLogic
• Production Manager at Diversity Corporation
• Editor and Literary Agent at David Hiatt Literary Agency
• Head Coach, Lacrosse at Whitman College

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5 more...

Education

• Whitman College
• Twin Falls High School

Recommended

8 people have recommended Rick

Connections

421 connections

Industry

Marketing and Advertising

Websites

• Silicon Florist
• Rick Turoczy on Twitter
• Return (my company)

Rick Turoczy’s Summary

My diverse marketing experience makes me a well-rounded marketing manager for all facets of corporate communications, traditional and interactive, internal and external.

I help companies focus on defining what they do and what they want to communicate. Then, I help them distill those ideas into words and images that customers and employees understand, respect, and embrace.

Rick Turoczy’s Specialties:

Branding, rebranding, identity, positioning, writing, editing, internal communications, integrated marketing, public relations, analyst relations, Web design, Web development, search engine marketing, search engine optimization, blogs, blogging, presentations, presentation design, PowerPoint, Flash

Rick Turoczy’s Experience

• Blogger

  Silicon Florist

  (Privately Held; Myself Only; Computer Software industry)

  August 2007 — Present (10 months)

  Focusing on the Portland, Oregon, metropolitan area, Silicon Florist (http://siliconflorist.com) covers the local technology, Web, and blogging community, giving special attention to those small startups and developers that might not garner coverage in other local publications.
  
  If you think of TechCrunch as the USA Today or Wall Street Journal of this genre, then think of Silicon Florist as the Willamette Week. Or maybe, more accurately, the Sellwood Bee or Multnomah Village Post.
  
  Have a tip or company that the Silicon Florist should be tracking? Drop me a line at siliconflorist@gmail.com.
  
  RSS: http://feeds.feedburner.com/siliconflorist

• Owner, Creative Director

  Return

  (Privately Held; 1-10 employees; Management Consulting industry)

  October 2004 — Present (3 years 8 months)

  Return helps companies focus.
  
  Return does this by helping you distill your ideas into concepts that your customers and employees appreciate, understand, and embrace. Then, we help you develop the strategy and tactics that will breathe life into those concepts.
  
  This isn't magic. It's simply focus.

• Blogger

  hypocritical

  (Privately Held; Myself Only; Marketing and Advertising industry)

  October 1998 — Present (9 years 8 months)

  Purveyor of random rants and tanrtrums on marketing, branding, and the online world.
  
  SITE: http://www.hypocritical.com/blog
  
  RSS: http://www.hypocritical.com/rss

• Manager, Corporate Marketing Communications

  Digimarc Corporation

  (Public Company; 501-1000 employees; DMRC; Information Technology and Services industry)

  May 2005 — May 2006 (1 year 1 month)

  Advise on strategy and manage execution for all facets of marketing communications, external communications, and internal communications, be they evangelistic, educational, or commercial. Programs under management include branding, collateral, events, external and internal Web properties, sales tools, advertising, and agency relations.

• Senior Manager, Marketing

  ProSight

  (Privately Held; 51-200 employees; Computer Software industry)

  February 2001 — May 2005 (4 years 4 months)

  Manage strategy and execution for all facets of marketing communications, external communications, and internal communications, including branding, collateral, public relations, events, external and internal Web properties, sales tools, advertising, lead generation, and agency relations. Report to Vice President, Marketing.
  
  • Branding and positioning expertise enabled company to create, define, and lead commercial and federal portfolio management market, with limited budget and resources
  
  • Creative, integrated program development drove lead generation and brand awareness that fueled exceptional revenue growth, year over year
  
  • Customer-relations skills helped leverage public opportunities with executives in name-brand accounts like AAA of Northern California, AT&T, BMW, DaimlerChrysler, FDA, Ford, Hershey Foods, HUD, Panasonic, Sears, and Snap-on
  
  • Interactive marketing expertise drove increased Web traffic, improved Web lead generation, and solidified market position

• Manager, Corporate Communications

  Medscape

  (Public Company; 1001-5000 employees; MDLI; Computer Software industry)

  June 2000 — February 2001 (9 months)

  Chosen by executive committee to oversee corporate communications following the merger of MedicaLogic, Medscape, and Total eMed. Managed all facets of marketing communications, branding, media relations, analyst relations, and agency relations for the company; worked directly with Investor Relations and Chief Financial Officer. Reported to Senior Vice President, Corporate Marketing.
  
  • Public relations skills enabled MedicaLogic/Medscape to garner major media activity with customers like General Motors and NASA in industry verticals and popular media
  
  • Positioning expertise kept the Medscape brand and voice consistent even through executive management transitions

• Manager, Interactive Marketing

  MedicaLogic/Medscape

  (Public Company; 1001-5000 employees; MDLI; Computer Software industry)

  August 1999 — June 2000 (11 months)

  Selected by managers and executives to lead formation and development of a mission-critical interactive marketing program and position, designed to raise visibility of Web properties as part of the preparations for both an IPO and the launch of two new products.
  
  • Groundbreaking interactive marketing programs created first integrated programs with measurable metrics for every marketing and public relations campaign, resulting in better understanding of the most effective methods for approaching target audience
  
  • Agency management enabled MedicaLogic to deliver first fully integrated print and interactive advertising campaign that resulted in 300% improvement in both Web traffic and name recognition
  
  • Interactive community knowledge allowed MedicaLogic to develop new means of communicating with customer community through electronic newsletters and publicly accessible forums, resulting in more than 10,000 subscribers in a six-month period

• Marketing Specialist

  MedicaLogic

  (Privately Held; 201-500 employees; Computer Software industry)

  May 1999 — August 1999 (4 months)

  • Marketing communications production knowledge allowed MedicaLogic to pull expensive agency activities in-house, saving time and money
  
  • Brand development skills ensured consistency of MedicaLogic brand throughout the launch of multiple new products, even with the departure of the Director, Marketing Communications
  
  • Microsoft Powerpoint expertise enabled MedicaLogic executives, including CEO, COO, and EVPs to deliver consistent, creative, and brand-conscious presentations that helped company rise above the dotcom noise during drive to initial public offering

• Production Manager

  Diversity Corporation

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  April 1996 — May 1999 (3 years 2 months)

  • Branding development and management ensured brand consistency for companies like MedicaLogic, Tektronix, PacifiCorp, Symatrix Technologies, ABC (now SAS), Branden Technologies, and Transcat
  
  • Marketing and production expertise allowed agency to offer creative development and execution of marketing strategies, brand management, art direction, Web development, editing and proofing, and account management
  
  • Management skills enabled agency to optimize resources, improve production efficiency, deliver comprehensive scheduling, and solidify vendor relations, improving agency-client relations and perception of value

• Editor and Literary Agent

  David Hiatt Literary Agency

  (Publishing industry)

  May 1994 — April 1996 (2 years)

  • Account management expertise provided successful pitching and representation for authors seeking publication in a variety of genres, both fiction and nonfiction
  
  • Editing proficiency enabled clients to deliver more targeted, well-written, and appealing manuscripts
  
  • Communications and negotiation skills helped Northwest authors gain placement with both New York and Chicago publishing houses

• Head Coach, Lacrosse

  Whitman College

  (Educational Institution; 201-500 employees; Higher Education industry)

  August 1993 — May 1995 (1 year 10 months)

Additional Information

Rick Turoczy’s Websites:

• Silicon Florist
• Rick Turoczy on Twitter
• Return (my company)

Rick Turoczy’s Interests:

Flash, Dreamweaver, Fireworks, Powerpoint, blogs, RSS feeds, XML, HTML, Active Server Pages, SQL, PERL, CGI, JavaScript Creative direction, art direction, writing, editing, production management, photography direction, visual direction, audio direction, script writing, speech writing, voice-talent direction, video-talent direction, interactive-development direction, sound mixing, sound editing, video editing, paper selection, ink selection, pre-press production, press checking, information architecture design, user-interface design, usability testing, interactive quality assurance, quality testing, search engine marketing, SEM, search engine optimization, SEO, blog marketing, blogs, blogging.

Rick Turoczy’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch