Chief Marketing Officer
Greater Boston Area
Chief Marketing Officer
Greater Boston Area
Nineteen year consumer marketing career. I deliver customers and revenue.
Energetic and passionate leader with accomplishments in consumer online marketing, brand development, conversion marketing, direct marketing & customer analytics. Experienced corporate officer and member of senior management teams.
Consumer Marketing, Direct Marketing / CRM, Business Analysis & Customer Analytics, Brand Development, Category Development, Public Relations, Advertising Planning & Execution, Product Management, Promotions, Staff Development
(Marketing and Advertising industry)
2008 — Present (less than a year)
(Privately Held; 11-50 employees; Computer Software industry)
March 2007 — June 2008 (1 year 4 months)
Customer Acquisition/Conversion/Retention, Brand Development, Strategy Development.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
February 2005 — January 2007 (2 years)
Accelerated Constant Contact's lead in permission-based email marketing solutions for small businesses, nonprofits and associations. I drove the company’s overall market positioning and brand strategy and built the acquisition marketing team that earned the company 100,000 paying customers.
(Privately Held; 51-200 employees; Pharmaceuticals industry)
September 2002 — April 2004 (1 year 8 months)
Direct marketing, loyalty program development, CRM solutions, brand marketing and technology development.
(Public Company; 1001-5000 employees; GNSY; Marketing and Advertising industry)
May 2000 — January 2002 (1 year 9 months)
All marketing activities for North America. Brand development, PR, advertising, IR, web site UI. Merger team lead during acquisition by competitor based in France.
(Public Company; 1001-5000 employees; TRLY; Online Media industry)
January 1997 — May 2000 (3 years 5 months)
Member of original product management team. Created Club Lycos loyalty program. Created Lycos' first direct marketing programs.
(Marketing and Advertising industry)
1994 — 1996 (2 years)
BA, Business Management, 1985 — 1989
MBA, Marketing
Internship at Kraft General Foods in White Plains, NY
Runner and cyclist // Six time marathoner // Music enthusiast and collector // Sea Kayaker // Technophile
Member, Creative Good Customer Experience Council (2005-present),Board member of the Lowell Open Food Pantry (2002-2006),Board member and co-founder of WriteRead.com. This print-on-demand service allowed independent writers to publish and distribute their own work. (1999-2001)