Brands, Technology and Entertainment Entrepreneur
Greater New York City Area
- Current
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- Founder/Principal/Partner at Tuna Music, The Sheppard, Filament Entertainment
- Past
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- EVP Chief Client Officer at Initiative Worldwide
- Managing Director at Tempus Group/ CIA (CIA Medianetwork)
- Director at HDM Horner Collis Kirvan
- Associate Director at Leagas Delaney
- Media Group Head at Saatchi & Saatchi Advertising
- Education
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- Berklee College of Music
- INSEAD
- Bramhall High School , Manchester
- Recommended
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2 people have recommended Mike - Connections
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- Industry
- Entertainment
- Websites
Mike Tunnicliffe’s Summary
Summary:
Mike Tunnicliffe is a former Advertising Agency CEO with extensive global branding and marketing experience. He has worked with major consumer brands and Fortune 500 companies in almost every major global market and is a sought after media commentator and conference speaker. He regularly writes for leading publications including AdWeek , Advertising Age , Campaign , A&R Worldwide and has a blog ‘Bands & Brands’ that gives incisive views on the latest developments in brand partnerships and new business models in the music, entertainment/technology and brand communications businesses.
Mike brings this insight to the real world, through his New York based management company Tuna Music and Los Angeles based branded entertainment company The Sheppard.
Mike has latterly become an equity partner in start up Los Angeles based entertainment , technology & branding company Filament, which is setting out to become a leading global aggregator of intellectual properties and their rights for artists, entertainers and athletes and will exploit these rights through brand partnerships, smarter marketing and the application of technology, while building a valuable library and continuous revenue streams.
Mike Tunnicliffe’s Specialties:
Brand-Music Partnerships, Technology Platforms (particularly Entertainment focussed), New business models in the Music & entertainment businesses, ,Advertising,Communications, Brands,Marketing, Strategy, Change Management,Sponsorship,Intellectual Property,Revenue Streams, Business Planning,Management of Multi Disciplinary and Multi Country teams, JV's , Partnerships and Strategic Alliances
Mike Tunnicliffe’s Experience
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Founder/Principal/Partner
Tuna Music, The Sheppard, Filament Entertainment
(Marketing and Advertising industry)
February 2007 — Present (2 years 6 months)
Tuna Music & The Sheppard works with a number of music/entertainment and brand related businesses, advising on brand-music partnerships, technology and new revenue streams We also create intellectual property , brand experiences and a variety of alternative marketing ideas for clients , brands , artists and events/IP owners.
FILAMENT ENTERTAINMENT GROUP , based in Los Angeles , is a new kind of business : A business that has at it’s core a passionate belief that music is the most compelling, emotionally engaging, unifying force in the universe. We are setting out to become a leading global aggregator of content (which we will leverage through the acquisition of smart ‘direct to fan’ technology plays and smarter marketing) , blending the worlds of entertainment and brand marketing together together to create opportunities for both and more importantly new ways of engaging fans / consumers. -
EVP Chief Client Officer
Initiative Worldwide
(Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)
August 1998 — January 2007 (8 years 6 months)
Held a number of senior global, European and North American management positions for the Interpublic Group’s leading media specialist; Initiative Worldwide,
Headed the company’s relationships with key major multinational clients
Main Board Member responsible for all central functional/operational areas.
CEO and European Director of the network at Western International Media, which was a JV between the agency group Lowe Worldwide, Initiative Media and Western USA.
Also sat on the board of Lowe -
Managing Director
Tempus Group/ CIA (CIA Medianetwork)
(Marketing and Advertising industry)
1990 — 1997 (7 years)
Managing Director of the main UK businesses and a director of CIA European Holdings Ltd & CIA UK Holdings Ltd , which ultimately oversaw all of parent company Tempus Group plc’s 40+ European businesses.
Tempus Group plc , which was listed on the UK stock market was acquired by WPP for £450m -
Director
HDM Horner Collis Kirvan
(Privately Held; Marketing and Advertising industry)
1985 — 1990 (5 years)
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Associate Director
Leagas Delaney
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1983 — 1984 (1 year)
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Media Group Head
Saatchi & Saatchi Advertising
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
1980 — 1983 (3 years)
Mike Tunnicliffe’s Education
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Berklee College of Music
Future of Music 2007 — 2007
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INSEAD
Advanced Management Programme 2005 — 2005
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Bramhall High School , Manchester
1972 — 1979
Additional Information
Mike Tunnicliffe’s Websites:
Mike Tunnicliffe’s Interests:
Music, Brand-Music Partnerships, Sailing, Boating, Fishing
Mike Tunnicliffe’s Groups:
UK Marketing Society
NABS ( National Advertising Benevolent Society),
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Executive Suite -
ThoseinMedia -
Berklee College of Music Alumni -
Sponsorship Insights -
Branded Entertainment -
Media Professionals Worldwide -
Music and Entertainment Professionals -
Music Industry Forum -
MusicBiz -
Interpublic Alumni -
Sonic Branding and Identity
Mike Tunnicliffe’s Honors:
Nominated in 2004 by M&M Europe: as one of the top 100 most influential people in global advertising and marketing.
Nominated for the last 3 years by leading international advertising magazine, Campaign: to their “A List” of most influential people in today’s advertising and marketing business.
Mike Tunnicliffe’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
