
Philippines
(Privately Held; 51-200 employees; Management Consulting industry)
May 2008 — Present (5 months)
• Developing SEO-friendly web content to include strategic keyword placement with compelling marketing copy that maximizes opportunities for indexing, ranking, clickthroughs and conversion;
• Conducting research online and offline to develop a solid value proposition for a hotel website;
• Participating in the conceptualization phase with Website Development team members to ensure a holistic brand outcome that combines layout, copy, images, and easy navigation for all websites of the portfolio.
• Developing complementary online content to increase traffic to the hotel website, press releases, travel articles, blog entries, and entries in travel forums, answers channels and other websites;
• Writing and editing existing copies for PPC ads, landing pages, web banners, emails and other online communications channels;
AB, Journalism, 2002 — 2006
writing, sports writing, copy writing, html, css, linux, sem, on/off optimization, link building, seo, outsourcing, offshoring, staffing, bpo, call center, call center agents, Brand Archipelago, Global Village Academy, DirectWithHotels.
University of Santo Tomas, Lourdes School of Mandaluyong