
Chief Creative Strategist, TsuluWerks, Inc.
Greater Seattle Area

Chief Creative Strategist, TsuluWerks, Inc.
Greater Seattle Area
Tracy’s talent lies in her ability to do what has not been done before and produce phenomenal results. Her commitment to Vision Beyond Looks™ links marketing efforts to sales functions to exceed expectations and deliver measurable outcomes.
Her attention to the customer experience with each communication produced ah-ha moments for clients like Washington Mutual, Xerox Corporation, and FedEx Kinkos. Her branding experience has captured the soul of organizations like The Learning Café and General Microsystems, equipping them with the visual and verbal tools to make every communication with customers, suppliers, and employees effective and meaningful. Innovative thinking has saved thousands of dollars for organizations.
With her degree in architectural design, Tracy produces visually stunning design solutions, creating brand marks, promotional products, and visual materials for organizations like the YWCA and the Port of Seattle’s Office of Port Jobs. Need a memorable client event? Count on Tracy to develop something both fun and unique; she has managed seminar series, conferences, and private cruises.
When it comes to balancing right-brain creativity with left-brain analytics, Tracy has been delivering unique results throughout her career. She has managed the marketing activities for a $25 million architectural firm. She initiated an Intranet and paperless workflow development project while at Callison Architecture, all while supporting a 12-member marketing team. She led the art department at Tachyon Technology Corporation, managing all client projects and developing fresh and innovative graphics. In 1998, she wrote, illustrated and produced one of the first database-driven interactive e-books. Her solutions to marketing challenges have led to record-breaking sales results for real estate developments and resorts while serving as an art director at Leslie Advertising.
To top it off, Tracy is an accomplished public speaker and a regular volunteer.
marketing strategy . meeting facilitation . workshops and training . outsourced marketing . made-to-order marketing team . vision beyond looks