Senior Information Design & User Experience at SAP
Greater Philadelphia Area
- Current
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- Senior Information Design & User Experience at SAP
- Past
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- Principal/Creative Director at spike5
- Creative Director at Insight Interactive Group
- Senior Art Director at Aetna U.S. Healthcare
- Art Director/Designer at BDG, Inc.
- Designer at National Liberty Corporation
- Education
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- Widener University
- Art Institute of Philadelphia
- Recommended
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7 people have recommended sean - Connections
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192
connections
- Industry
- Graphic Design
- Websites
sean mcginnis’s Summary
award-winning, experienced and highly effective creative leader with exceptional knowledge in direct marketing design, creative direction and strategy, interactive user centered design and engagement. seasoned in presentation of conceptual ideas. highly skilled in design rationale as well as cross media branding and implementation. a proven team leader with strengths in creative team building and fostering. excellent at working with business leaders to develop solid marketing programs for clients to generate profitable outcomes. a "roll-up your sleeves" entrepreneurial spirit.
brands:
Johnson&Johnson, Astra Zeneca, Pfizer, Merck, Novartis, Wyeth, DuPont, AIG, CIGNA, Prudential, New York Life, SwissRe Life & Health, Zurich Insurance Group, Aetna, MedCases, HealthGrades, Keystone Health Plan East, The Vanguard Group, Citibank, ING Direct, Juniper Bank, Bank of Boston, Marine Midland Bank, Wilmington Finance, Comcast, Viacom, Spectacor Management Group
sean mcginnis’s Specialties:
+ creative strategy development
+ interactive advertising design and creative direction
+ interactive design and creative direction
+ user-centered design strategy
+ e-learning design and development
+ collateral material design and development
+ education material design and development
+ print production
+ conceptual presentation and business development
sean mcginnis’s Experience
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Senior Information Design & User Experience
SAP
(Public Company; 10,001 or more employees; SAP; Computer Software industry)
September 2008 — Present (11 months)
• Design and prototype user interfaces, including creating sitemaps, wireframes, screen mockups, style guides, behavioral specifications, content analysis, information graphics and icons. Provide strategy translating business strategy into the digital environment. Create user scenarios, business process task flows, taxonomies and mental models.
• Perform expert design & usability reviews of existing internet micro-sites and web-based applications
• Provide consulting and process leadership for UCD best practices for internal KMCC projects and other groups.
• Assist Human Factors engineers with user research such as ethnography, contextual inquiry, user interviews, mental models and usability testing.
• Assist in the identification of new technology opportunities for user group
• Define and promote user interface best standards and usability guidelines.
• Manage, work within or extend existing brand guidelines in the digital realm. -
Principal/Creative Director
spike5
(Graphic Design industry)
January 1991 — September 2008 (17 years 9 months)
Design services and creative consultation to various Fortune 100 Companies, and top 40 Interactive Advertising Agencies.
Agencies: MBC (Digitas/Health), AvenueA/Razorfish, Refinery (G2 Interactive), Compass Healthcare Communications, Interlink
Brands:
• AstraZeneca • Wyeth • Novartis
• Comcast • Vanguard • Aetna U.S. Healthcare • Spectacor
• SwissRe Life & Health • CIGNA • Marine Midland Bank
• INGDirect • Juniper Bank • Bank of Boston
• 2008 Internet Advertising Competition, Somatuline Email Campaign
• 2006 Webby Award, Official Honoree, www.diastat.com
• 2006 Gold Award, eHealtchare for www.antararx.com
• 2006 Silver Award, eHealthcare for www.sonata.com, www.proleukin.com, lescolxl.com
• 2006 Webmarketing Awards for www.understandbph.com, www.proleukin.com, www.lescolx.com -
Creative Director
Insight Interactive Group
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2000 — 2002 (2 years)
• Responsible for the building and management of the Creative Services Division which included 2 Interactive Art Directors, 4 Interactive Developers, and 3 Copywriters.
• Provide Creative Direction for all of IIG’s clients including Johnson & Johnson (Remicade, Procrit, Ortho Biotech, Retavase), AstraZeneca (Seroquel) AIG, DuPont (Surlyn) and Viacom (Comedy Central). Responsible for creative strategy development for all projects.
• Part of Leadership Team to generate and win new business.
• 2000 Web Marketing Award for Design Excellence, Insight Interactive Group website.
• 2000 ADDE Award for Design Excellence, Insight Interactive Group website.
• 2000 ADDE Award for Design Excellence, Comedy Central’s Southpark Dodgeball Game.
• 2000 ADDE Award for Design Excellence, Insight Interactive Group collateral materials.
• 2001 Silver Award winner, Philly Gold Awards. IIG Interactive Christmas Card.
• 2001 GOLD PRETZEL AWARD, Philly Gold Awards, AIG Interactive Email -
Senior Art Director
Aetna U.S. Healthcare
(Public Company; 1001-5000 employees; Health, Wellness and Fitness industry)
June 1995 — January 2000 (4 years 8 months)
• Responsible for and lead designer on majority of Aetna U.S. Healthcare projects.
• Supervised other designers and production staff.
• Direct Marketing design specialist for all AUSHC direct marketing projects.
• Main point person on majority of design projects with various business units within AUSHC, including all Medical Directors and Division Leaders. -
Art Director/Designer
BDG, Inc.
(Privately Held; 1-10 employees; Graphic Design industry)
January 1991 — June 1995 (4 years 6 months)
• Responsible for the concept/design/production of various advertising and direct marketing materials for clients such as Comcast, Barnett Bank, NYLife, Marine Midland Bank, and Spectacor.
• Supervision of design/production staff.
• Accountable for all system software and hardware. -
Designer
National Liberty Corporation
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
June 1986 — January 1991 (4 years 8 months)
• From concept to completion designed and directed the production of direct marketing pieces for insurance and financial institutions such as Bank of America, Citibank, and Equitable.
sean mcginnis’s Education
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Widener University
Management 1999
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Art Institute of Philadelphia
Advertising, Visual Communications 1986
Graduated with 3.75 G.P.A. Chosen to represent The Art Institute of Philadelphia at the prestigious Gold Medal Portfolio Review, held by The Art Directors Club of Philadelphia.
Additional Information
sean mcginnis’s Websites:
sean mcginnis’s Groups:
Member, American Institute of Graphic Arts (AIGA)
Member, Philadelphia Direct Marketing Association (PDMA
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Interaction Design Association -
Philadelphia Interactive Marketing Association -
User Experience -
AIGA | the professional association for design -
User Experience Managers
sean mcginnis’s Honors:
• 2008 Internet Advertising Competition, Somatuline Email Campaign
• 2006 Webby Award, Official Honoree, www.diastat.com
• 2006 Silver Award, eHealthcare for www.sonata.com, www.proleukin.com, lescolxl.com
• 2006 Gold Award, eHealtchare for www.antararx.com
• 2006 Webmarketing Awards for www.understandbph.com, www.proleukin.com, www.lescolx.com
• 2001 Silver Award winner, Philly Gold Awards. IIG Interactive Christmas Card.
• 2001 Gold Pretzel Award, Philly Gold Awards, AIG Interactive Email
• 2000 Web Marketing Award for Design Excellence, Insight Interactive Group website.
• 2000 ADDE Award for Design Excellence, Insight Interactive Group website.
• 2000 ADDE Award for Design Excellence, Comedy Central’s Southpark Dodgeball Game.
• 2000 ADDE Award for Design Excellence, Insight Interactive Group collateral materials.
• 1998 Neographics Award for Design Excellence, Blessing White Software Creative.
• 1994 Benjamin Franklin Award, Comcast Digital Messenger Self Mailer.
sean mcginnis’s Contact Settings
Interested In:
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- job inquiries
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