Chester Chi

Truly Asian Partners

Philippines

Current
  • Founder & CEO at Truly Asian Partners, Co. Ltd.
  • Management consultant at Brastel
Past
  • Client Services Manager, Japan at SunGard Asia-Pacific
  • Corporate Adviser at WebMoney Corporation
  • Consultant at Interpia Co. Ltd.
  • VP - Commercial Division at SWIFT Japan, Ltd.
  • IT Systems Manager at Procter and Gamble
  • Marketing Manager at APTi
Education
  • Ateneo de Manila University
Connections
159 connections
Industry
International Trade and Development

Chester Chi’s Summary

I am a permanent resident of Japan who was born and raised a Filipino-Chinese.

I founded Truly Asian Partners, Co. Ltd. to bring the spotlight to the ASEAN region, especially my country of birth, the Republic of the Philippines - the world's best kept BPO secret.

しばらく出身地にいます。是非マニラやセブ島でのビジネスに興味があればご連絡ください。ご案内します。

- Chester Chi, 徐子能

Chester Chi’s Specialties:

Treasury Management Systems
Cash Management Systems
Broadband entertainment/amusement
Electronic money
Internet B2C marketing
Offshore software development (Cebu)
Business process outsourcing (Manila and Cebu)
First-class real estate developments in the Philippines


Languages read, written and spoken at native-level:
Hokien Chinese, Mandarin Chinese, English, Filipino, Japanese


Chester Chi’s Experience

  • Founder & CEO

    Truly Asian Partners, Co. Ltd.

    (Privately Held; 1-10 employees; International Trade and Development industry)

    June 2006Present (2 years 2 months)

    Truly Asian Partners, Co. Ltd. provides consulting services to:
    1) Japanese companies looking to establish business ventures in Asia
    2) Affluent Japanese individuals who plan to spend their retirement abroad
    3) Companies who want to sell to or source from Japan

  • Management consultant

    Brastel

    (Privately Held; 201-500 employees; Telecommunications industry)

    June 2006Present (2 years 2 months)

    Establishing an office to support customers in the United States and Hongkong.

  • Client Services Manager, Japan

    SunGard Asia-Pacific

    (Privately Held; 1001-5000 employees; Information Technology and Services industry)

    March 2007January 2008 (11 months)

    Everybody worked hard, some of us played harder.

    From the bottom of my heart, THANK YOU!

    SunGard's value = people = priceless

  • Corporate Adviser

    WebMoney Corporation

    (Privately Held; 51-200 employees; Internet industry)

    June 2005June 2007 (2 years 1 month)

    http://www.webmoney.jp

    Prior to advising WebMoney, I was its chief strategist in charge of research on and negotiations with potential JV partners outside of Japan.

    With the industry exposure and connections that this role gave me, I'd still welcome any discussions about opportunities in Asia related to web-based micropayments and e-money in general.

  • Consultant

    Interpia Co. Ltd.

    (Privately Held; 11-50 employees; Recreational Facilities and Services industry)

    November 2005March 2007 (1 year 5 months)

    Project-based involvement to set up an Asia-Pacific entertainment business franchise in cooperation with Samsung Asia and other Japanese partners.

    Any opportunities to meet up and discuss joint marketing and sourcing opportunities, pls. do 'link in'.

  • VP - Commercial Division

    SWIFT Japan, Ltd.

    (Telecommunications industry)

    March 2001June 2005 (4 years 4 months)

    http:://www.swift.com

    Initially hired as an education specialist, I had relationship management responsibilities for non-Japanese (gaishikei) financial institutions in Tokyo, new SWIFT users in Japan, and SWIFT-accredited system vendors by the time I left.

    I spoke publicly on ISO15022 financial messaging standards and SWIFTNet (our secure IP VPN-based messaging platform) in Japanese, English and Chinese at the bankers association in Japan and other countries around Asia.

    After the successful conclusion of SWIFT's technical migration project to a secure IP environment as of January 2005, I worked on the adoption of new XML-based business solutions for Japan's financial services industry and new customers such as brokers (forex, money market, and financial derivatives) and multinational corporations based in Japan.

  • IT Systems Manager

    Procter and Gamble

    (Public Company; 5001-10,000 employees; Consumer Goods industry)

    June 1999March 2001 (1 year 10 months)

    http://www.pg.com

    After implementing a laboratory information system that quadrupled the efficiency of P&G’s R&D lab in Kobe, followed by an on-demand Japanese translation software for the ingredient database of P&G's regulatory compliance department, I was made manager for the corporate functions IT section in Asia. These happened within a year of my hiring by P&G.

    From then on, I became the primary IT contact of P&G directors for R&D and market research, with two P&G IT managers reporting directly to me until I was recruited by SWIFT.

  • Marketing Manager

    APTi

    (Privately Held; 51-200 employees; Information Technology and Services industry)

    April 1993June 1999 (6 years 3 months)

    Established in Fujisawa city, Kanagawa prefecture in 1992, APTi was a joint venture between IBM Japan and Toshiba TEC. A few years after my departure, it was acquired by ADTX Systems (http://www.adtx.com), another IBM affiliate.

    Hired as a fresh graduate when APTi-Philippines was being set up in 1993, I started as a software developer moving on to team supervisor, product manager and marketing manager by the time I left in 1999. As marketing manager, I turned a client list of 3 Japan-based companies into 35 companies of varied nationalities. My stint in APTi provided me with training and working assignments in Japan, California and Taiwan and allowed me to develop relationships which I continue to maintain in both my professional and private lives. It also gave me my 5th language, Nihongo.


Chester Chi’s Education

  • Ateneo de Manila University

    BS, Physics-Computer Engineering, June 1988March 1993

    Being a man for others - that's what it's all about. Thank you, Ateneo.


Additional Information

Chester Chi’s Interests:

technology management, offshore outsourcing, professional networking events, speaking engagements, viral marketing, CRM, joint ventures in Asia travel, driving, karaoke, Indian curry, low-cholesterol diets, watching movies, investing, making lifelong friends

Chester Chi’s Groups:

Web communities (various), AOTS Alumni Association, Ateneo Alumni Association, Uno Alumni Association

  • Forbes.com Entrepreneurs member

Chester Chi’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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