Truc Mai Ha, M.A.

Past

• Global Branding & Communications Mgr (contractor) at ZURICH FARMERS INSURANCE GROUP
• Regional Production Manager at FREMANTLEMEDIA PRODUCTIONS, ASIA
• Business Development Production Manager at EXCITE@HOME

• Senior Producer at HITPLAY MEDIA
• Broadband News Producer at FOX SPORTS INTERACTIVE
• News Producer at FOX NEWS INTERACTIVE
• Associate Producer at CBS NEWS INTERACTIVE

see less...

4 more...

Education

• California State University-Long Beach
• Bryn Mawr College
• University of Pennsylvania

see less...

Recommended

1 person has recommended Truc

Connections

52 connections

Industry

Online Media

Truc Mai Ha, M.A.’s Summary

Truc Ha is an innovative broker of people and ideas.

With over 10 years of marketing and production experience working internationally in corporate media, Truc Ha is a methodical and persuasive communicator with the ability to strategize, coordinate and implement creative solutions to help businesses reach their organizational development and growth management goals successfully.

Truc Mai Ha, M.A.’s Experience

• Global Branding & Communications Mgr (contractor)

  ZURICH FARMERS INSURANCE GROUP

  (Public Company; 10,001 or more employees; Insurance industry)

  June 2007 — May 2008 (1 year )

  Global Branding & Communications Manager (contractor)
  
  Created and managed the logistical planning and implementation of a national communication campaign for a global software program (SAP HR) called Group Employee Management System (GEMS)
  
  •Initiate and design the communication campaign to provide a framework that addresses international initiatives
  
  •Architect of the GEMS brand, which involves both the conceptual design, tagline and marketing messages
  
  •Responsible for localizing the global communication strategy of Zurich, which entails extracting key business points while scaling to the availability of resources and adhering to guidelines of Farmers
  
  •Write, edit and design layout of all newsletters and brochures to introduce the SAP HR technology of GEMS
  
  •Coordinate with contractors, in-house marketing and external vendors for all marketing aspects of the campaign

• Regional Production Manager

  FREMANTLEMEDIA PRODUCTIONS, ASIA

  (Privately Held; 1001-5000 employees; Media Production industry)

  January 2002 — May 2005 (3 years 5 months)

  Regional Business Production Manager
  
  Managed all license/co-production contracts in India, Indonesia, Malaysia, Singapore, Thailand and Vietnam
  
  •Liaison for network clients producing the American Idol, Price Is Right & Family Feud format franchises in Asia
  
  •Worked with worldwide sales & marketing teams on all ancillary deals
  
  •Oversaw internal production teams ability to operate within a controlled budget
  
  •Advised production development team on marketing and programming initiatives

• Business Development Production Manager

  EXCITE@HOME

  (Public Company; 1001-5000 employees; ATHM; Internet industry)

  October 2000 — February 2001 (5 months)

  Production and Marketing Manager
  
  Responsible for on-line product strategy of co-branded internet content links
  
  •Managed major third party accounts such as WebMD, Travelocity and Vehix
  
  •Led the web site redesign of the company’s largest revenue content link (i.e. WebMD)
  
  •Developed traffic and sales opportunities for narrowband and broadband portals

• Senior Producer

  HITPLAY MEDIA

  (Internet industry)

  2000 — 2000 (less than a year)

  Developed and managed the production team
  
  •Defined and implemented web video production process
  
  •Collaborated with engineers to create e-commerce software product for affiliate use
  
  •Recruited, organized and trained production team of 7 people

• Broadband News Producer

  FOX SPORTS INTERACTIVE

  (Public Company; 10,001 or more employees; Broadcast Media industry)

  October 1998 — January 2000 (1 year 4 months)

  Relocated by News Corporation to help start-up Interactive division in Los Angeles office
  
  •Contributed to establishment of new media department on the West Coast
  
  •Designed and executed training program for incoming TV associate producers
  
  •Produced live-streaming and static videos for network’s internet portal

• News Producer

  FOX NEWS INTERACTIVE

  (Public Company; 1001-5000 employees; NWS; Internet industry)

  January 1997 — October 1998 (1 year 10 months)

  •Produced and edited video content of topical daily news
  
  •Wrote captions and summaries for headline video stories
  
  •Collaborated with writers and designers on original stories

• Associate Producer

  CBS NEWS INTERACTIVE

  (Public Company; 10,001 or more employees; CBS; Broadcast Media industry)

  January 1996 — January 1997 (1 year 1 month)

  Selected as first employee of network’s campaign website
  
  •Liaison between CBS News’ TV network and web teams
  
  •Selected, digitized and processed digital video content for designers and writers to post on-line
  
  •Managed and trained 5 department interns

Truc Mai Ha, M.A.’s Education

• California State University-Long Beach

  Master of Arts , Business Development , 2006 — 2008

  Activities and Societies:

  Society for Industrital Organizational Psychologists

• Bryn Mawr College

  Bachelor of Art , Growth and Structure of Cities, Urban Sociology , 1992 — 1996

• University of Pennsylvania

  Vietnamese language 1992 — 1996