Troy Lightfield

Troy Lightfield

Owner at Totem Web Solutions

Greater Minneapolis-St. Paul Area

Current
  • Owner at Totem Web Solutions
  • Senior Search Marketing Consultant at Findlaw
Past
  • Account Manager at Findlaw - a Thomson Reuters business
  • Content Support Specialist at West, A Thomson Reuters Company
  • Technical Support Representative at West, A Thomson Company
  • Dealer Service Representative at Greentree Financial
Education
  • University of Minnesota, Morris
Connections
97 connections
Industry
Marketing and Advertising
Websites

Troy Lightfield’s Summary

Troy Lightfield’s Specialties:

Search Engine Optimization


Troy Lightfield’s Experience

  • Owner

    Totem Web Solutions

    (Marketing and Advertising industry)

    January 2008Present (1 year 11 months)

  • Senior Search Marketing Consultant

    Findlaw

    (Internet industry)

    February 2007Present (2 years 10 months)

    Currently consult and advise clients on their search marketing efforts. Implement onsite optimization strategies and off-site link building campaigns. Work to guide clients through social networking and reputation management development. Have a strong understanding of keyword research tools, especially Keyword Discovery, Google Trends and Word tracker. Have a good understanding of CSS and HTML. I have a strong understanding of WebSideStory Hitbox traffic tool as well as the Google Webmaster tool.

  • Account Manager

    Findlaw - a Thomson Reuters business

    (Marketing and Advertising industry)

    December 2005January 2007 (1 year 2 months)

    Responsible for managing 400+ clients. Helped clients with billing questions, marketing questions, and website maintenance. Also responsible for customer retention and proactive consultations to speak to website traffic and marketing strategies.

  • Content Support Specialist

    West, A Thomson Reuters Company

    (Marketing and Advertising industry)

    April 2002December 2005 (3 years 9 months)

    Provide technical support for West's on-line users in their use of West's website. Member of a mentor team that helps with the training of new employees. Member of the Specialty Team which supports West's software which requires a strong technical understanding and troubleshooting skills.

  • Technical Support Representative

    West, A Thomson Company

    (Marketing and Advertising industry)

    January 2000January 2002 (2 years 1 month)

  • Dealer Service Representative

    Greentree Financial

    (Marketing and Advertising industry)

    January 1997January 2000 (3 years 1 month)

    Provide customer service for dealers that Greentree provides financing for. Work one-on-one with the dealers, did stock inventory checks, stock reconciliation, contract verification and follow up for customers, and many other duties to insure the security of Greentree's stock collateral. In charge of a five state area and 65-70 dealers in that area.


Troy Lightfield’s Education

  • University of Minnesota, Morris

    Bachelor , Liberal Arts for the Human Services , 1995


Additional Information

Troy Lightfield’s Websites:

Troy Lightfield’s Groups:

  •    LinkedSEO
  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    SEMPO Institute

Troy Lightfield’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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