Senior Vice President at SolVentus Energy, Inc.
Greater Los Angeles Area
- Current
-
- Senior Vice President - Chief Revenue Officer at SolVentus Energy, Inc.
- Past
-
- President at Jensen Digital Media, Inc.
- Senior Vice President, Global Sales and Marketing at Optimate Networks, Inc.
- President and Founder at Edge Interactive Media, Inc.
- Executive Vice President, Interactive at Swafford & Company Advertising
- Co-Founder and Director of Operations and Marketing at Jensen Foods Inc.
- Education
-
- Northern Arizona University
- Recommended
-
7 people have recommended Troy - Connections
-
217
connections
- Industry
- Renewables & Environment
- Websites
Troy Jensen’s Summary
Troy Jensen currently serves as Senior Vice President and Chief Revenue Officer of SolVentus Energy, a division of Transpacific CleanTech, Inc., SolVentus is strategically focused on Clean Energy Origination, including sales, revenue-generation streams, marketing, energy trading, funding, and financial solutions for grid-tied Clean Energy and Smart Grid deployments. SolVentus also incepted and is rolling out a "Green Broker Program" for real estate brokers, having had fantastic results in several test markets.
Troy entered the CleanTech industry over a year ago, an organic evolution many in the technology sector are making. As an Internet veteran, he quickly saw the enormous financial opportunity. Combined with the phenomenal "ancillary" benefit - helping the environment - it quickly turned into a passion. The result was his co-founding of SolVentus Energy. Troy has expertise from the ground up, from working onsite at at small residential solar installs, to helping broker large commercial Power Purchasing Agreements (PPAs). He has spent his career in marketing, sales, finance and monetization modeling throughout the Clean Energy, digital, mobile and technology sectors. His strong background in Clean Energy and technology, as well as in business development, sales, marketing, financial modeling, and start-up funding, has led to the generation of over $470 million in Clean Energy and digital revenue. Troy has led hundreds of sophisticated digital marketing campaigns and technology offerings for many Fortune 500 clients, ad agencies, online ad networks and online publishers. He has also lead, co-founded or consulted with several successful Interactive startups.
When not consumed by all things CleanTech, Troy's passion is in the air - he has his private pilots license and loves to find any excuse to get "wheels-up." Other hobbies include traveling, reading, golf, gadgets of all sorts, and is a devoted Miami Dolphins fan.
Troy Jensen’s Specialties:
Clean Energy, Solar Energy, Wind Energy, Green, Green Energy, GreenTech, CleanTech, Photovoltaics, Wind Energy, Wind Turbines, Vertical Axis Wind Turbines, Advanced Digital Marketing, Social Media Marketing, Online Video Syndication/Distribution, Mobile Application Development, Web Development and Application Solutions, Advanced Sales Management and Training, Early-Stage Fundraising, Consulting, Business Development, Development of Monetization Models, Early-Stage Start-Up Operations
Troy Jensen’s Experience
-
Senior Vice President - Chief Revenue Officer
SolVentus Energy, Inc.
(Renewables & Environment industry)
April 2009 — Present (8 months)
Troy serves as Senior Vice President and Chief Revenue Officer of SolVentus Energy, Inc. SolVentus Energy is a uniquely focused consulting and investment firm, providing Clean Energy firms with a variety of consultative services, funding, and synergistic cooperative partnership opportunities. In addition, SolVentus Energy has a rapidly-expanding residential and commercial solar sales division, providing partner solar installation firms with a steady stream of closed and financed install projects. SolVentus Energy works with clients involved in many sectors of the CleanTech Industry, including Solar and Wind Energy, Smart Grid, Biofuel, Biowaste, Clean Coal, among others.
In his role as Chief Revenue Officer, Troy's responsibilities include accountability for sales, marketing, pipeline management, business development, revenue generation processes, and identifying and monitoring the acceleration compression points within all revenue streams, shifting company resources accordingly to avoid misalignment of resources. In addition, Troy has direct oversite of the financials, and is responsible for investor relations and communications with the financial community. -
President
Jensen Digital Media, Inc.
(Internet industry)
January 2008 — March 2009 (1 year 3 months)
Jensen Digital Media is a digital revenue consultancy based in Los Angeles with offices in Phoenix and New York dedicated to assisting digital media companies create revenue for their digital assets by building site traffic, developing sales capability, ad sales representation, raising early-stage capital, enhancing business development, traffic monetization models, and assisting with exit strategies. Jensen Digital Media provides digital revenue consultancy services for several high-profile online publishers, entertainment brands, content providers, production studios, online gaming firms, digital ad agencies, online ad networks, as well as a deep expertise in digital content distribution and syndication across across multiple delivery platforms, including online video, mobile and an expertise in social media viral distribution through share-to-social technology.
-
Senior Vice President, Global Sales and Marketing
Optimate Networks, Inc.
(Marketing and Advertising industry)
August 2007 — July 2008 (1 year )
Troy Jensen served as Senior Vice President of Global Sales and Marketing for Optimate Networks, a digital video syndication and distribution network, delivering professionally produced video over the web, mobile and through viral social media applications and widgets. The Optimate content management system ingests video content, transcodes it for the production studios or broadcast networks, and infuses the video files with proprietary meta data that allows Optimate to target video contextually and segment traffic. Jensen's tenure with Optimate saw the network achieve record year-over-year ad sales revenue increases in every quarter. In his first three months with Optimate, ad sales revenue jumped 800% from the preceding quarter. He also assisted with publisher and video entertainment content acquisition efforts content producers, and in early 2008 Jensen lead Optimate in obtaining it’s first major digital content syndication agreement with a major broadcast television network.
-
President and Founder
Edge Interactive Media, Inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2007 — August 2007 (8 months)
Troy served as President and Founder of Edge Interactive Media, Inc., a full-service interactive ad agency specializing in producing online video productions and Interactive marketing advertising campaigns. Edge assembled a team with expertise in navigating the constantly-changing Interactive landscape as mediums merge, video content migrates, and consumer behavior shifts. Edge Interactive excelled at helping advertisers and publishers alike in creating the intimate brand connection so important in building awareness and meeting defined campaign goals. Troy also oversaw online video content syndication strategies and site monetization. As a result of Jensen's long history and expertise in online advertising, Edge was able to form strategic partnerships with several high-profile Interactive technology platforms to solidify an agency technology infrastructure with the ability to provide granular targeting and reporting in real time.
-
Executive Vice President, Interactive
Swafford & Company Advertising
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 1998 — January 2007 (8 years 8 months)
Troy served as Executive Vice President, Interactive Advertising at a full service advertising agency. Brought on board to build out the Interactive Division, he oversaw from inception a digital advertising division that was responsible for a long period of growth for Swafford & Company. Troy was responsible for overseeing a wide range of Interactive advertising executions, including strategic media planning and campaign execution, cross media integration, rich media executions, search engine marketing, developing creative concepts for the online medium, mobile initiatives and online video productions. Included in his responsibilities was new business growth, and he helped drive annual increases in revenue for eight of the almost nine years he served at the agency.
-
Co-Founder and Director of Operations and Marketing
Jensen Foods Inc.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 1996 — May 1998 (2 years 4 months)
Troy handled all facets of restaurant and internal corporate operations and marketing for a four unit franchisee of Hardee’s quick service restaurants. His responsibilities included execution of extensive retail marketing initiatives, including POP marketing, local market initiatives, online, broadcast and print medium. He also headed the area franchisee marketing association for DMA in 1997-1998, working in conjunction with Hardee’s Corporation and their advertising agency to select and execute effective advertising campaigns.
Troy Jensen’s Education
-
Northern Arizona University
MBA , Economics , 1991 — 1996
- Activities and Societies:
- Sigma Phi Epsilon
Additional Information
Troy Jensen’s Websites:
Troy Jensen’s Interests:
Smart Grid, Renewable Energy, Solar Energy, Wind Energy, GreenTech, Clean Energy, Energy Trading, Energy Marketing, CleanTech, Energy Efficiency, Digital Marketing, Internet Marketing, Mobile Marketing, Social Media, Online Video, Online Video Content Syndication, Online Video Content Distribution, Early-Stage Fundraising, Monetization of Online Video Content and Web Sites, Private Aviation, Golf, Snowboarding, Investing in the CleanTech Sector, Technology Sector and Emerging Markets, New Technology, Apple Computers, Miami Dolphins, Los Angeles Lakers, New York Yankees
Troy Jensen’s Groups:
Member of the Arizona Solar Energy Society, Solar Energy Industries Association, Gridwise and Smartgrids Group, Arizona Solar Energy Association, Arizona Solar Energy Industries Association, Interactive Advertising Bureau and the Los Angeles Advertising Association thinkla, an Interactive Media, Marketing and Advertising Collaborative, iMedia Connection, ECOM, TED, TheFunded.com, Ideacrossing, Phoenix Advertising and Marketing Professionals, Marketing Profs, American Advertising Federation (AAF) - Phoenix Metro, Interactive Advertising Bureau (IAB), Food and Drug Law Institute, MediaPost
-
On Startups - The Community For Entrepreneurs -
Inbound Marketers - For Marketing Professionals -
Online Advertising Professionals -
CleanTechies Around The World -
Sr level Internet Marketers Group, Internet Marketing Professionals Only. -
Flypaper.tv Think Tank -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Automotive Digital Marketing -
Phoenix Advertising and Marketing Professionals -
Branded Entertainment -
Linked:Energy (Energy industry expertise) -
Ecommerce and Online Marketing Experts -
Tweeters -
Television Broadcast Technologies -
Gridwise & Smartgrids -
Dolfans unite! -
Solar Energy Professionals - PV & Thermal -
Food Chain Month Daily -
Digital Hunter -
Arizona Solar Power Society -
Clean / Green Opportunity -
Managing a Multi-Generational Workforce -
Koz Khosravani Daily Tips in Internet & Social Media Marketing -
Same Page Capital
Troy Jensen’s Honors:
Awarded the Governor of Arizona's Scholastic Achievement Award for achieving SAT scores in the top 1% of the state in 1991. Was named an Internet Economy Influencer by the Industry Standard Magazine in a 2001 article for his work within the travel vertical online.
Troy Jensen’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
