Director of Interactive Marketing and Web Operations at VISIT DENVER
Greater Denver Area
- Current
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- Director of Interactive Marketing and Web Operations at VISIT DENVER The Convention & Visitors Bureau
- Past
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- Senior Interactive/Integrated Marketing Manager at Arizona Office of Tourism
- Advertising Manager at Arizona Office of Tourism
- Content Editor; Producer; Managing Producer at International Speedway Corporation
- Interactive Marketing Consultant at Advertising Agency Contractor
- Education
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- University of Central Florida
- Recommended
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1 person has recommended Troy - Connections
-
163
connections
- Industry
- Marketing and Advertising
- Websites
Troy Thompson’s Summary
I am a:
Leader
Blogger
Artist
Family Man
Digital Evangelist
Teammate
Creator
Snowshoe-r
Photographer
Interactive Explorer
Skier
Perfectionist
Dreamer
Conservationalist
Professional
Outdoorsman
Cereal Eater
Traveler
Future Restaurant Owner (a small one...which only serves sandwiches and cereal.)
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Troy Thompson’s Specialties:
Interactive / Digital Marketing
Social Media Marketing
Traditional Marketing / Advertising
e-Commerce Management and Development
Consumer Relationships
Project Management
Brand Strategy
Strategic Planning
Website Development / Implementation
Graphic Design
Email Marketing
SEO / SEM
Consumer Retention
Team Leadership / Management
Public Speaking
...listening, learning from and talking to consumers.
Troy Thompson’s Experience
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Director of Interactive Marketing and Web Operations
VISIT DENVER The Convention & Visitors Bureau
(Non-Profit; Hospitality industry)
January 2009 — Present (7 months)
- Develop and direct VISIT DENVER's collective interactive marketing strategy across all internal divisions including Marketing, Tourism, Sales and Communications.
- Research and implement best practices, guidelines and new technology to further VISIT DENVER's overall strategic goals.
- Data analysis and ROI reporting for all interactive programs.
- Social Media Marketing strategy.
- Online / Offline integration.
- Budget management.
- Customer Relationship strategy and management.
- Advertising media planning, buying, creative development.
- SEO / SEM strategy. -
Senior Interactive/Integrated Marketing Manager
Arizona Office of Tourism
(Government Agency; Leisure, Travel & Tourism industry)
February 2007 — February 2009 (2 years 1 month)
- Responsibilities included developing and implementing traveler acquisition / engagement strategy for both the domestic and international marketplace with a focus on interactive and social marketing, SEO / PPC, emerging technology and email / CRM techniques.
- Developed and spearheaded industry-adopted ‘engagement’ standard for measuring conversions without traditional purchase metrics.
- Established marketing strategy, demographic targeting and measurement techniques for an ongoing social media campaign which empowers Arizona brand advocates.
- Managed all agency involvement with interactive media, including PR, advertising, -research and partner education.
- Instituted a long-term content strategy for agency web properties, which resulted in 49% increase in overall website traffic during the 2007 fiscal year.
- Established industry-wide communications / organization among peers as well as a highly respected and referenced technology / travel blog. -
Advertising Manager
Arizona Office of Tourism
(Government Agency; 11-50 employees; Leisure, Travel & Tourism industry)
September 2006 — February 2007 (6 months)
- Managed and advanced in-state and regional marketing / advertising projects, cooperative programs and business / partnership development.
- Lead sponsorship evaluation and management, including on-site outreach, PR, interactive and consumer acquisition for major events such as Super Bowl XLII, the Fiesta Bowl and NASCAR.
- Brand evangelist, building and promoting an overall Arizona (tourism) brand. -
Content Editor; Producer; Managing Producer
International Speedway Corporation
(Sports industry)
August 1997 — September 2006 (9 years 2 months)
- Project, content and creative management for 15+ motorsports websites.
- Strategic planning for interactive marketing campaigns.
- Developed and implemented online / email marketing campaigns to drive both ticket and merchandise sales.
- E-commerce site management and optimization.
- SEO / SEM / PPC management. -
Interactive Marketing Consultant
Advertising Agency Contractor
(Online Media industry)
October 2001 — September 2006 (5 years)
Additional Information
Troy Thompson’s Websites:
Troy Thompson’s Interests:
Interactive Design, Emerging Technology, Sociology, People, Packaging Design, Movies with subtitles, Jeopardy, Photography, Fine Art, Travel, TiVo, Skiing, Snowboarding, Soccer, Auto Racing, Outdoor Adventure, Reading, Languages, Environmental Preservation, Learning to play the piano, Monty Python, The Office, Punk Rock, Joy Division, twitter, Mobile Tech, Sandals (the footwear), and Wii. For now...
Troy Thompson’s Groups:
The Nature Conservancy,
World Wildlife Fund,
Phoenix Art Museum,
Lomographic Society International,
United Way,
AIGA,
Internet Strategy Forum,
HSMAI,
TIA,
Travel 2.0
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Travel 2.0: Interactive Travel Industry Professionals -
HSMAI Travel Internet Marketing Special Interest Group -
U.S. Travel Association -
PhoCusWright -
Daytona International Speedway Alumni -
International Speedway Corporation Alumni
Troy Thompson’s Honors:
- Presenting Speaker, Oregon Governor’s Conference on Tourism
- Presenting Speaker, E-Tourism Summit
- Presenting Speaker, ESTO
- Presenting Speaker, HSMAI
- Presenting Speaker, SATW
- Presenting Speaker, HOBY Colorado
- Guest Lecturer, Arizona State University
- Guest Lecturer, University of Denver
Troy Thompson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
