Paul Johnson

Current

• Trouble Breaker #1 at Shortcuts to Results LLC

Past

• National Sales Manager at Akzo Nobel
• Regional Sales Manager at Cadshare Resources
• Independent Sales Agent at Vertical Market Software

• Product Market Manager/National Accounts Manager/Branch Sales Manager at Coin Dealership Systems (Convergent Technologies / Reynolds + Reynolds)
• Regional Sales Manager at World Computer Corporation (EDS)
• Industrial Sales Consultant at Interstate Alarm Systems
• Systems Sales Engineer at Simplex Time Recorder Company (SimplexGrinnell / Tyco)

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Education

• Lawrence Technological University

Recommended

10 people have recommended Paul

Connections

193 connections

Industry

Management Consulting

Websites

• Niche Branding Seminar

Paul Johnson’s Summary

"Great brands grow from neglected markets."

- Niche Market Growth Strategist, enabling companies to convert niche markets into new brands. Includes buyer-centric market approach that leverages technology tools including social media to quickly and profitably dominate neglected niches.

- Niche Marketing Seminar Leader, sharing 4 key principles extracted from decades of research. Presentation shows attendees how to find and profit from niche market opportunities. Educational, entertaining and profitable.

- Niche Branding Consultant, working with companies eager to find new sources of growth. Paul's clients include Oracle (Siebel Systems), ADP, AkzoNobel, IntelliNet, Air2Web, Elekta, and AutoNation.
• "Your assistance allowed us to triple our revenues in only one year!"
• "We now have an overabundance of leads."
• "Our acceptance has skyrocketed, and we've established a market leadership beachhead in the wild world of wireless."
• "In our 12-year history, we've never been in such demand, or as profitable."

- Niche Business Author, showing leaders how to tackle the challenges of sales, marketing, leadership and production that threaten the growth of their niche businesses. Offers free monthly ezine, Twitter updates, and RSS feeds at http://Paul-Johnson.com. Author of 2 books, Paul's advice has also appeared in the American City Business Journals, Sales and Marketing Management Magazine, Roller Skating Business Magazine, Selling Power Magazine, and more.

- Keynote Speaker. Tackling a new niche can seem a little daunting and scary. The Trouble Breaker® Methodology gives teams the courage, motivation, and insight to overcome obstacles and create breakthrough growth opportunities. They learn, "Trouble is not a problem. Complacency is."

- Co-Founder of Technology Marketing Association in Atlanta (TMA)
- Founding board member of Technology Association of Georgia (TAG)
- Past president of National Speakers Association (NSA) Georgia State Chapter (NSAGA)

Paul Johnson’s Specialties:

Niche markets, business growth, keynote speaker, consulting, author, sales, leadership, marketing

Paul Johnson’s Experience

• Trouble Breaker #1

  Shortcuts to Results LLC

  (Management Consulting industry)

  1998 — Present (11 years )

  Business revenue growth through niche market development from education, consulting and speaking. Our clients, who include:
  • ADP
  • Auto Nation
  • Akzo Nobel
  • Giant Eagle
  • Oracle/ Siebel Systems
  ... enjoy programs that help them discover and take advantage of niche opportunities to create breakthrough growth.
  
  Original company name was Panache and Systems.

• National Sales Manager

  Akzo Nobel

  (Public Company; 10,001 or more employees; AKZA; Chemicals industry)

  1995 — 1998 (3 years )

  The world's largest paint company. Managed the sales team for the North American systems group.

• Regional Sales Manager

  Cadshare Resources

  (Privately Held; 11-50 employees; Computer Software industry)

  1994 — 1995 (1 year )

  Managed sales of mechanical engineering software and workstations for Computer Aided Design (CAD).

• Independent Sales Agent

  Vertical Market Software

  (Privately Held; 11-50 employees; Computer Software industry)

  1992 — 1994 (2 years )

  Computer systems for mechanical contractors and HVAC-R service firms.

• Product Market Manager/National Accounts Manager/Branch Sales Manager

  Coin Dealership Systems (Convergent Technologies / Reynolds + Reynolds)

  (Public Company; 1001-5000 employees; Computer Software industry)

  1986 — 1992 (6 years )

  Computer systems for car dealerships.

• Regional Sales Manager

  World Computer Corporation (EDS)

  (Privately Held; 51-200 employees; Computer Software industry)

  1984 — 1986 (2 years )

  Computer systems for credit unions.

• Industrial Sales Consultant

  Interstate Alarm Systems

  (Privately Held; 11-50 employees; Security and Investigations industry)

  1981 — 1984 (3 years )

  Electronic security, fire alarm and video systems.

• Systems Sales Engineer

  Simplex Time Recorder Company (SimplexGrinnell / Tyco)

  (Public Company; 10,001 or more employees; Electrical/Electronic Manufacturing industry)

  1979 — 1981 (2 years )

  Electronic fire alarm, life safety and clock systems for new commercial and industrial construction projects.

Paul Johnson’s Education

• Lawrence Technological University

  Electical Engineering

  Activities and Societies:

  Tau Iota engineering honor society

Additional Information

Paul Johnson’s Websites:

• Niche Branding Seminar

Paul Johnson’s Interests:

Boating, Fishing, Hockey, Waterskiing, Wakeboarding, Travel, Learning, neglected markets, niche marketing, branding, brands, niches, brand marketing, niche markets, product branding, brand development, niche business, branding agencies, branding agency, brand research, brand consulting, niche branding, market alignment

Paul Johnson’s Groups:

NSA, TAG, SMEI, Toastmasters, CRMA

•    National Speakers Association (NSA)
•    Value Pricing for Marketing Communications Firms
•    Strategies for the Training Industry

Paul Johnson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch