Design Direction, Brand Stewardship & User Experience at Infosys
United Kingdom
Design Direction, Brand Stewardship & User Experience at Infosys
United Kingdom
I am a creative with 16 years experience in interactive media and print. My digital experience started 12 years ago at Dorling Kindersley Multimedia where I was introduced to user experience and interaction. I am a great believer in teamwork and welcome input from all disciplines and all levels of experience. My background – from designing corporate identities, book publishing, multimedia and the web – gives me a broad palette to work from.
Major achievements in the last three years:
• Worked on a pitch with MetaDesign AG in Berlin which to me was a self-indulging experience in design
• Helped grow the client list at Agency.com from two to sixteen, and contributed to build a first-class reputation in the industry. In particular I enjoyed a close and successful relationship with the clients of Dulux, BT and a major new luxury hotels brand.
• I line manage designers and Art Directors – I encourage the development of concepting skills, design principles and best practice. At Agency.com I mentored the team and saw each member being promoted to more senior positions.
• Implemented processes to ease the sometimes, mundane tasks involved with the production of projects.
• Well versed in accessibility issues, information architecture, copy and strategy.
• Designed some lovely digital experiences.
I find inspiration in everything; literature, travel, the arts, popular culture and urban living. I am inspired by the Modernist movement and enjoy their principles in product design and architecture.
I never go anywhere without a camera and I maintain a keen interest in both photography and typography – my two great creative passions.
Design and interactivity, art direction, design direction, concept skills, typography, photography, experience architecture, copy writing, line management, accessibility and usability issues, project management and mentoring.
(Public Company; 10,001 or more employees; INFY; Information Technology and Services industry)
September 2008 — Present (11 months)
(Design industry)
July 2007 — Present (2 years 1 month)
Creative lead with graphic design as core skill. Excellent skills in user experience, information architecture and overseeing copywriting. I develop the concept, design and build on both small and high-profile interactive projects. I am also well versed in print.
I am a brand specialist and can create corporate identities from scratch and implement the look and feel to any media. I enjoy building brands and consider myself a brand guardian.
I mentor team members and help build their careers. I project manage if needed and actively chase solutions to any problem.
(Privately Held; 201-500 employees; Information Technology and Services industry)
August 2007 — August 2008 (1 year 1 month)
(Public Company; 1001-5000 employees; Online Media industry)
November 2006 — July 2007 (9 months)
Creative Group Heads actively lead the creative direction and strategy on multiple projects within a specified client team. The role is skewed to the start of projects and to the key creative milestones along a project’s timeline and is orientated around the cultivation and development of the highest level of creative output and working practice through a successful relationship with the Client Partner and the clients.
(Online Media industry)
2006 — 2007 (1 year)
(Public Company; 501-1000 employees; Online Media industry)
September 2002 — October 2006 (4 years 2 months)
Be the driving force of the design team, pushing the boundaries of creative excellence.
Oversee and manage the creative processes and ensure collaboration between design, editorial, IA and technical disciplines.
Develop design ideas and creative concepts for clients and promote ‘everything digital’.
The ‘red thread’ on projects, maintaining design integrity and brand ownership on small and large projects.
Work on both consumer and business accounts and nurture a good relationship between the creative department/agency and clients.
(Public Company; 501-1000 employees; Online Media industry)
July 2000 — August 2002 (2 years 2 months)
Responsible for the designers within the team, providing creative direction and overseeing briefs from conception to build, maintaining design standards, planning and allocating resources, scheduling projects and ensuring deadlines were met and within budget. I built a close relationship with Ford Motor Company, Egg/msn and Clear Money. I worked across all digital media; websites, emails, banner ads, advertorials, CD-Roms, interactive ads, interactive games and screensavers.
BA (Hons) , Graphic Design , 1989 — 1992