Bob Troia

Current

• Founder and President at Affinitive, LLC

Education

• Pennsylvania State University

Recommended

7 people have recommended Bob

Connections

192 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Band

Bob Troia’s Summary

Founder and President of Affinitive, a pioneer in the word of mouth, social media and "disruptive marketing" spaces. More than a decade of experience in marrying technology and marketing to create innovative ways for consumers and brands to share their passion for each other.

Serial entrepreneur who has launched several successful companies in the online/interactive marketing space. A musician, athlete, and dog owner who works hard, but always finds the time to play harder.

Bob Troia’s Specialties:

"Brand democratization" and "disruptive" marketing; word of mouth, buzz, and viral marketing; consumer-centric social networking; social media; "Web 2.0"; CRM; consumer-generated content; artificial intelligence; product development, business development and technology in general

Bob Troia’s Experience

• Founder and President

  Affinitive, LLC

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2003 — Present (6 years 11 months)

Additional Information

Bob Troia’s Websites:

• My Company
• My Blog
• My Band

Bob Troia’s Groups:

Word of Mouth Marketing Association (WOMMA), Viral and Buzz Marketing Association, Social Media Club

•    The Penn State Alumni Association
•    Sports Marketing 2.0
•    Online Word of Mouth Marketing Group (OWOMMG)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Game Industry PR and Marketing
•    Penn State Alumni Association - New York City Chapter
•    Digital Word of Mouth Network
•    Social Media Marketing
•    Word of Mouth Professionals
•    Video Game Professionals
•    Connected Marketing Networking Group
•    Video Game Marketing Group
•    Word of Mouth Marketing Association
•    Wine & Spirit

Bob Troia’s Honors:

"WOMMIE" Award - Word of Mouth Marketing Association
"Visionary" Award, Bleeding Edge Media - Summit Emerging Media Award
"Gold" CRM Award - MI6 Awards
AlwaysOn Media 100 Nominee

Bob Troia’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch