Tom Mann

Current

• Managing Partner at TR Mann Consulting

Past

• Publisher at Erickson Tribune
• Senior Vice President of Advertising at Erickson Retirement Communities
• copywriter at The Campbell Group

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Recommended

7 people have recommended Tom

Connections

189 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Believe In Tomorrow

Tom Mann’s Summary

TR Mann Consulting provides ideas that assist our clients in building strong brands and profits. Our areas of expertise include:

Brand and Market Strategy
Competitive analysis
Market research and segmentation analysis

Marketing Communications
Advertising
Brand development and positioning
Media Relations

Product Innovation
Repositioning
Product brainstorming

Customer Relationship Management
Appreciation programs
Loyalty programs
Events

Tom Mann’s Specialties:

TR Mann Consulting specializes in:

1. Creating profitable, award-winning media
2. Selling real estate - condominiums, active 55, retirement communities, continuing care, assisted living and nursing care
3. Marketing to boomers and seniors

Tom Mann’s Experience

• Managing Partner

  TR Mann Consulting

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  November 2007 — Present (7 months)

  TR Mann Consulting provides marketing consulting services. We specialize in media, real estate and the senior market. Areas of expertise include strategy, positioning, branding, naming, logo creation, publishing, print advertising, TV, video, direct mail, blogging, website design, site optimization, radio, billboards, and point-of-purchase design.

• Publisher

  Erickson Tribune

  (Privately Held; 11-50 employees; Publishing industry)

  May 1993 — November 2007 (14 years 7 months)

  Published The Erickson Tribune (www.EricksonTribune.com), the nation’s largest monthly newspaper (11.5 million readers) addressing healthy, active lifestyles for people age 62-plus. Topics included: boomers, seniors, retirement communities, health care, assisted living, nursing care, aging trends, media, fitness, consumer goods, and more. All-in-costs for the 10-page, broadsheet newspaper (creative, printing, and postage) were less than .28 per house. The Erickson Tribune is Erickson Retirement Communities’ number one lead generator. As publisher; oversaw editorial staff, a staff of designers, national network of reporters and web team. Negotiated partnerships.
  
  Despite the fact that The Tribune arrives in the readers’ mailbox without the reader subscribing, according to Simmons, The Tribune is read cover to cover by over 70% of the households (with a household readership factor of 1.8) and has a 96.3% trust factor (The Washington Post and LA Times would be jealous of these numbers).

• Senior Vice President of Advertising

  Erickson Retirement Communities

  (Privately Held; 10,001 or more employees; Marketing and Advertising industry)

  June 1993 — November 2007 (14 years 6 months)

  Oversaw national in-house agency which produces newspaper and TV advertising, website development, direct mail, and marketing materials for the company’s multiple enterprises: Erickson Retirement Communities, The Erickson Tribune, Retirement Living TV, Erickson Health (the nation’s largest private practice of physicians and health care specialists for people 50+), Erickson Advantage, NorthBay Adventure Camp, Erickson Foundation, and The Erickson School. Responsibilities included market research, strategy, budgeting, creative review, and media placement. I had four VPs and four Senior Directors directly reporting to me, with over 100 people indirectly reporting to me. I helped grow annual revenue from $141 million to $1.2 billion, marketing real estate valued over $2 billion in total assets owned/managed (over 20 million sq. ft. being managed). In the last ten yrs. of my tenure, Erickson's revenue was over $6.9 billion with a settlement pace four times faster than the industry average.

• copywriter

  The Campbell Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  1990 — 1992 (2 years)

  Copywriter for award-winning advertising agency in downtown Baltimore. Clients included Inter-Continental Hotels, The Mexican Government Department of Tourism, Doral Golf Resorts, Baltimore Area Convention and Visitors Association, The Willard Room Restaurant, Signatures Restaurant, and many more.

Additional Information

Tom Mann’s Websites:

• My Company
• My Blog
• Believe In Tomorrow

Tom Mann’s Interests:

My wife and kids, marathon running, fishing, travel, reading, writing, marketing strategy, oil painting

Tom Mann’s Groups:

Vice President, Board of Directors for Believe In Tomorrow, a national charity dedicated to providing hospital and retreat housing for critically ill children. (www.BelieveInTomorrow.org)

Founder of Mature Market Experts, a networking group formed for investors, developers, consumer good manafuctures, health and service professionals, publishers, and marketers serving the senior market. http://maturemarketexperts.wordpress.com/author/trmann/

Chairperson on 2006 Maryland Senate Task Force studying the effects of senior migration into and out of our fair state. Our report "The Dynamics of Elderly Retiree Migration into and out of Maryland" is now helping guide state policy.

•    Mature Market Experts member
•    Baltimore Advertising member

Tom Mann’s Honors:

Thomas R. Mann - Award winning copywriter, multiple Mature Media awards (Gold and Silver)

2006 Erickson Innovation Award winner

Thomas R. Mann - Featured expert speaker at the 50+ New England Housing Council's Annual Conference

Tom Mann’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch