Tom Kennedy

Current
  • Principal at Kennedy Multimedia
  • Senior Training Consultant at Webbmedia Group
  • Member, Board Of Advisors at Knight Center for International Journalism, School of Communication University of Miami
  • Member, Board Of Visitors at School of Journalism and Mass Communication, University of North Carolina-Chapel Hill
  • Member, Board of Directors at Eddie Adams Workshop
  • Member, Board of Directors at Eddie Adams Workshop/MediaStorm
  • Member, Board of Directors at Eddie Adams Workshop/MediaStorm
  • Organization member at NPPA
Past
  • Member, Board of Directors at Eddie Adams Photo Workshop
  • Multimedia editing lecturer at UNC Multimedia Bootcamp
  • Participant at Southwestern Photojournalism Seminar
  • visiting teacher at University of Missouri Photo Workshop
  • Director of Photography at National Geographic Society
  • Deputy Photo Director at Philadelphia Inquirer
  • Director of Photography at The Gainesville Sun
Education
  • University of Florida
  • Seacrest High School
Connections
500+ connections
Industry
Online Media
Websites

Tom Kennedy’s Summary

Tom Kennedy’s Specialties:

Multimedia content development, new media newsroom management, photo editing, user interactivity involving multimedia, work flow and cultural change management.


Tom Kennedy’s Experience

  • Principal

    Kennedy Multimedia

    (Online Media industry)

    2009Present (less than a year)

    • Advise corporations, trade associations, and not-for-profit organizations on digital and multimedia strategies, as well as web content development, management, and distribution strategies to maximize consumer and client contact.
    • Consult with university journalism schools to develop courses for multimedia content development, documentary video storytelling, and news website management.
    • Speak about visual content strategies for corporate and organization websites, as well as new methods of distributing Internet content to engage the audience.
    • Train individuals, teams, and organizations on multimedia story creation, production, and publication.

  • Senior Training Consultant

    Webbmedia Group

    (Online Media industry)

    April 2009Present (8 months)

    Tom Kennedy is an internationally known visual journalist with 35 years of print and online journalism experience. He is specializes in visual storytelling/ training for Webbmedia Group clients.

  • Member, Board Of Advisors

    Knight Center for International Journalism, School of Communication University of Miami

    (Online Media industry)

    2007Present (2 years )

  • Member, Board Of Visitors

    School of Journalism and Mass Communication, University of North Carolina-Chapel Hill

    (Online Media industry)

    2005Present (4 years )

  • Member, Board of Directors

    Eddie Adams Workshop

    (Online Media industry)

    1988Present (21 years )

  • Member, Board of Directors

    Eddie Adams Workshop/MediaStorm

    (Online Media industry)

    1988Present (21 years )

  • Member, Board of Directors

    Eddie Adams Workshop/MediaStorm

    (Online Media industry)

    1988Present (21 years )

  • Organization member

    NPPA

    (Online Media industry)

    1973Present (36 years )

  • Managing Editor/Multimedia

    Washingtonpost.Newsweek Interactive

    (Public Company; WPO; Online Media industry)

    January 1998February 2009 (11 years 2 months)

    Tom Kennedy was the managing editor for multimedia at Washingtonpost.Newsweek Interactive. He directed the photography and multimedia departments of Washingtonpost.Newsweek Interactive, overseeing creation and editing of visual content on the web site, including still photography, audio, and video. In addition to supervising the editing of documentary videos and photo galleries created for the CameraWorks section of washingtonpost.com, he also worked with senior editors and section editors to produce visual content for daily use everywhere else on the site.

  • Managing Editor, Multimedia

    Washingtonpost.Newsweek Interactive

    (Public Company; 201-500 employees; WPO; Online Media industry)

    19982009 (11 years )

  • Member, Board of Directors

    Eddie Adams Photo Workshop

    (Online Media industry)

    19882009 (21 years )

  • Member, Board of Directors

    Eddie Adams Photo Workshop

    (Online Media industry)

    19882009 (21 years )

  • Multimedia editing lecturer

    UNC Multimedia Bootcamp

    (Online Media industry)

    20032008 (5 years )

  • Participant

    Southwestern Photojournalism Seminar

    (Online Media industry)

    19982008 (10 years )

  • visiting teacher

    University of Missouri Photo Workshop

    (Online Media industry)

    19882008 (20 years )

    I taught at two different workshops in the 1990s.

  • Director of Photography

    National Geographic Society

    (Non-Profit; 1001-5000 employees; Publishing industry)

    March 1987December 1997 (10 years 10 months)

    Directed operation of the Photographic Division that produced all still photography for the Society, with the primary focus on National Geographic Magazine. Set and managed an annual budget of approximately $6.5 M. Selected photographers to execute photo assignments, negotiating all necessary contracts and arranging for appropriate logistical support. In addition, developed story ideas with photographers and served on the Editor’s advisory board for content creation. Reviewed policy and contract issues annually, making recommendations to the Executive Management Committee on necessary changes.

    Under my direction, National Geographic Magazine was nominated eight times as a finalist in the ASME National Magazine Awards for excellence in photography, winning five times. (Served as Assistant Director of Photography from 9/85 to 3/87.)

  • Deputy Photo Director

    Philadelphia Inquirer

    (Public Company; 501-1000 employees; Publishing industry)

    July 1981August 1985 (4 years 2 months)

    Was deputy graphics director, but the title was a bit of a misnomer in that I did a variety of photo editing jobs in my tenure there. They ranged from assignment editor, to features photo editor, to special projects photo editor and at the end of my tenure I was the deputy photo director for the newspaper.

  • Director of Photography

    The Gainesville Sun

    (Newspapers industry)

    June 1979July 1981 (2 years 2 months)

    Was director of photography overseeing staff of six people. Scheduled assignments and edited photos as well as shooting some photo assignments as a staff photographer. In 1980, staff member Bill Wax was named NPPA Photographer of the Year in the annual competition co-sponsored by POY and NPPA.


Tom Kennedy’s Education

  • University of Florida

    BS Journalism , Journalism, History , September 1968December 1972

    Activities and Societies:
    Florida Blue Key, Omicron Delta Kappa, Florida Alligator newspaper, Delta Upsilon
  • Seacrest High School

    19661968


Additional Information

Tom Kennedy’s Websites:

Tom Kennedy’s Groups:

University of North Carolina at Chapel Hill - JOMC, Eddie Adams Workshop, Knight Center for International Media at University of Miami's School of Communication, University of Florida College of Journalism and Mass Communications.

  •    Online News Association
  •    International Association of Business Communicators (IABC)
  •    Online reporters and editors
  •    Newsweek
  •    NPPA - National Press Photographers Association
  •    DC Media
  •    NPPA Multimedia Immersion Alumni
  •    The Independent Florida Alligator
  •    Web Managers Roundtable
  •    Innovation in Journalism
  •    Journalists in Transition

Tom Kennedy’s Honors:

Under my editorial leadership, washingtonpost.com's documentary video team earned national and local Emmys, four consecutive Murrow awards for excellence in broadcast journalism in our category, and a Peabody Award. Overall collaborations between video journalists and multimedia editors have also done work that has earned two consecutive Scripps Howard National Journalism awards for Web Reporting.

While at the National Geographic, we were nominated eight times in ten years for excellence in photography in the American Society of Magazine Editors annual National Magazine Awards competition, winning the award five times.

While at the Philadelphia Inquirer, I directed and edited photo projects that won two Pulitzer Prizes for Feature Photography as well as two Robert F. Kennedy prizes.

While at the Gainesville Sun, I had a photographer win the National Press Photographers Association "Photographer of the Year Award".


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