Entrepreneurial Product Manager / Disruptive Innovator at eBay
San Francisco Bay Area
- Current
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- Senior Product Manager at eBay
- Founder at Omiru.com
- Past
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- Product Manager at Topix.com
- Product Manager, Channel Strategy at Knight Ridder Digital
- Business Development Analyst at Knight Ridder Digital
- Education
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- Stanford University
- Fashion Institute of Design and Merchandising
- Stanford University
- Recommended
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3 people have recommended Trisha - Connections
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289
connections
- Industry
- Internet
- Websites
Trisha Okubo’s Summary
Entrepreneurial product manager skilled at conceptualizing market-driven product features, rigorous business analysis, evangelizing ideas, and guiding products from conception to creation. My strengths include building customer-centric product experiences and the ability to solve problems in a way that marries the analytical with the creative.
• E-commerce experience spans work on both the buyer experience and seller experience, auctions and fixed price, and paid and free listing models.
• Online Advertising experience encompasses work with display and text advertising, using CPC and CPM models.
• Social Media experience includes the creation of a popular fashion website, recently named a Top 50 site by Time Magazine.
I'm an experienced panelist and speaker, with speaking engagements at Web 2.0 Expo and Stanford University. I'm also a sought out shopping and style expert, interviewed by national publications from the Wall Street Journal to Real Simple Magazine.
Trisha Okubo’s Specialties:
Product Management, Product Strategy, E-commerce, Social Commerce, Classifieds, Online Advertising, Online Media, Social Media, Blogging, Fashion, Evangelism
• Creating compelling user experiences for global consumer internet websites using both traditional and agile development methodologies.
• Developing creative solutions for real world problems.
• Getting Things Done.
Trisha Okubo’s Experience
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Senior Product Manager
eBay
(Public Company; ebay; Internet industry)
August 2007 — Present (2 years 4 months)
Senior Product Manager, Buyer Experience (2008 - Present)
• Reduced Bad Buyer Experiences by showcasing critical item information in a project that touched nearly every piece of the eBay site, from the listing flows to View Item, Checkout, and the API.
• Won a “Whatever It Takes” award for leading an agile development team to take the eBay Daily Deal product from concept to launch within two months.
• Introduced Buy It Now and PayPal on Mature Audiences listings, which led to double digit revenue growth within a month of launch.
• Co-developed product vision for Highlighting Deals to support the “Deals Worth Talking About” company strategy.
Senior Product Manager, Disruptive Innovation (2007 - 2008)
• Managed cross-functional team to build eBay applications on Facebook, leading to four filed social commerce patents.
• Served as eBay’s social commerce expert and acted as a consultant to internal groups, from Internet Marketing to Motors.
• Presented at Web 2.0 Expo and BlogHer Business on social commerce as an evangelist for eBay Innovation.
• Wrote product requirements and managed a cross-functional team through launch to add buyer notifications to the API.
• Won internal Skunkworks competition for a web app that allows affiliates to create a professional online store in minutes. -
Founder
Omiru.com
(Online Media industry)
March 2005 — Present (4 years 9 months)
Named a Top 50 website by Time Magazine, Omiru is a style and shopping website dedicated to the concept of real style for real people.
• Omiru is a top-tier style site that has been featured in publications large and small, from the Wall Street Journal to the Palo Alto Daily News.
• Omiru has established me as a sought-after fashion expert, quoted on Yahoo! Health and Fortune.com.
• I currently lead a geographically distributed editorial team to produce top-quality style content 5 days a week. -
Product Manager
Topix.com
(Privately Held; Animation industry)
July 2006 — August 2007 (1 year 2 months)
• Increased classifieds traffic 86% in two months through UI and navigation improvements.
• Managed partner relationships with Tribune and Gannett, launching co-branded newspaper classifieds sites, including the Chicago Tribune and the Orlando Sentinel.
• Led a cross-functional team through the entire product lifecycle to develop site registration and member profiles.
• Headed usability testing for the redesigned Topix homepage. Conducted $10,000 worth of homepage usability testing for only $200. -
Product Manager, Channel Strategy
Knight Ridder Digital
(Public Company; KRI; Online Media industry)
April 2006 — June 2006 (3 months)
• Wrote product requirements, evaluated vendors, and selected a financial data partner, resulting in a 30% cost savings.
• Managed vendor implementation, developed the project plan, and presented changes to the stakeholders and customers.
• Created and implemented a financial model for advertising partnerships, streamlining the deal evaluation process.
• Increased effective CPM over 1000% for our personals partner by modeling the deal. -
Business Development Analyst
Knight Ridder Digital
(Public Company; KRI; Online Media industry)
January 2005 — March 2006 (1 year 3 months)
• Analyzed traffic, conversion rates and ad inventory to develop revenue models for major initiatives.
• Co-developed Community Publishing strategy that resulted in 1MM incremental PVs and 20K comments monthly.
• Co-developed Mobile strategy, interviewed vendors, and evaluated term sheets.
• Coordinated monthly All Hands meetings, polishing both the written and spoken message.
• Created weekly internal newsletter covering the digital space, including earnings reports and news headlines.
Additional Information
Trisha Okubo’s Websites:
Trisha Okubo’s Interests:
eCommerce, social shopping, and anything at the intersection of shopping, community, and technology.
Trisha Okubo’s Groups:
Phi Beta Kappa
Tau Beta Pi
Technology Assist By Students
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BlogHer -
Stanford University Alumni
Trisha Okubo’s Honors:
Founder of Time Magazine Top 50 Site (2008)
Speaker at Web 2.0 Expo (2008)
Knight Ridder Scholar, Class of 2000
Trisha Okubo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
