Disruptive Innovator at eBay
San Francisco Bay Area
- Current
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- Senior Product Manager, Disruptive Innovation at eBay
- Founder at Omiru.com
- Past
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- Product Manager at Topix.com
- Product Manager, Channel Strategy at Knight Ridder Digital
- Business Development Analyst at Knight Ridder Digital
- Education
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- Stanford University
- Fashion Institute of Design and Merchandising
- Stanford University
- Recommended
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3 people have recommended Trisha - Connections
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217
connections
- Industry
- Internet
- Websites
Trisha Okubo’s Summary
Entrepreneurial product manager with competencies in conceptualizing market-driven product features, business analysis, and guiding products from conception to creation. Diverse field of experience spans ecommerce and online media, including the world's largest online marketplace, an up and coming startup, and the interactive arm of the 2nd largest newspaper publisher in the US. My strengths include building customer-centric products and the ability to solve problems in a way that marries the analytical with the creative.
Trisha Okubo’s Specialties:
Product Management, Business Plan Creation, Financial Modeling, Search Engine Optimization, User Generated Content, Fashion Design, Fashion Styling, Trend Forecasting
Trisha Okubo’s Experience
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Senior Product Manager, Disruptive Innovation
eBay
(Public Company; 10,001 or more employees; EBAY; Internet industry)
August 2007 — Present (1 year 3 months)
-Managed cross-functional team to build eBay applications on Facebook, leading to four filed social commerce patents.
-Served as eBay’s social commerce expert and acted as a consultant to internal groups, from Internet Marketing to Motors.
-Presented at Web 2.0 Expo and BlogHer Business on social commerce as an evangelist for eBay Innovation.
-Wrote product requirements and managed a cross-functional team through launch to add buyer notifications to the API.
-Won internal Skunkworks competition for a web app that allows affiliates to create a professional online store in minutes. -
Founder
Omiru.com
(Online Media industry)
March 2005 — Present (3 years 8 months)
Named a Top 50 website by Time Magazine, and featured in the Wall Street Journal and Lucky Magazine, Omiru is a style and shopping website dedicated to the concept of real style for real people.
-Conceptualized founding idea, directed company strategy, and led a team of six to create a style and shopping website.
-Wrote a customer-driven MRD after conducting firsthand market research (surveys, interviews) with end users.
-Managed the cross-functional team through the entire product lifecycle until launch.
-Conducted usability testing to make data-driven decisions for a UI redesign.
-Developed a set of business rules around editorial and trained the team. -
Product Manager
Topix.com
(Privately Held; 11-50 employees; Online Media industry)
July 2006 — August 2007 (1 year 2 months)
-Increased classifieds traffic 86% in two months through UI and navigation improvements.
-Managed partner relationships with Tribune and Gannett, launching co-branded newspaper classifieds sites, including the Chicago Tribune and the Orlando Sentinel.
-Led a cross-functional team through the entire product lifecycle to develop site registration and member profiles.
-Headed usability testing for the redesigned Topix homepage. Conducted $10,000 worth of homepage usability testing for only $200. -
Product Manager, Channel Strategy
Knight Ridder Digital
(Public Company; KRI; Online Media industry)
April 2006 — June 2006 (3 months)
-Wrote product requirements, evaluated vendors, and selected a financial data partner, resulting in a 30% cost savings.
-Managed vendor implementation, developed the project plan, and presented changes to the stakeholders and customers.
-Created and implemented a financial model for advertising partnerships, streamlining the deal evaluation process.
-Increased effective CPM over 1000% for our personals partner by modeling the deal. -
Business Development Analyst
Knight Ridder Digital
(Public Company; KRI; Online Media industry)
January 2005 — March 2006 (1 year 3 months)
-Analyzed traffic, conversion rates and ad inventory to develop revenue models for major initiatives.
-Co-developed Community Publishing strategy that resulted in 1MM incremental PVs and 20K comments monthly.
-Co-developed Mobile strategy, interviewed vendors, and evaluated term sheets.
-Coordinated monthly All Hands meetings, polishing both the written and spoken message.
-Created weekly internal newsletter covering the digital space, including earnings reports and news headlines.
Additional Information
Trisha Okubo’s Websites:
Trisha Okubo’s Interests:
Web 2.0, eCommerce, social shopping, social media marketing, and anything at the intersection of shopping, community, and technology.
Trisha Okubo’s Groups:
Phi Beta Kappa
Tau Beta Pi
Technology Assist By Students
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BlogHer
Trisha Okubo’s Honors:
Knight Ridder Scholar, Class of 2000
Trisha Okubo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
