Tris Coffin

Current

• Free Agent (Self-employed)

Past

• Creative Director at Trend Influence
• Managing Partner at KidsDoctor.com, LLC
• Freelance at Spektra Graphics

• Creative Director/Partner at StrategyBase

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Recommended

5 people have recommended Tris

Connections

66 connections

Industry

Marketing and Advertising

Websites

• My Website

Tris Coffin’s Summary

Seasoned creative services veteran with over fourteen years experience in advertising and marketing. Extensive experience focusing on creative direction, art direction and graphic design for a variety of consumer industries. Proficient in director-level initiatives including industry/cultural trend analysis, strategic development and communications planning. Skill set includes identity design, web design, brand positioning, Internet strategic/creative development, B2B, brand strategy, and customer relationship marketing. Experienced as creative and strategic team lead in a variety of agency settings.

Able to grasp complex technological and business concepts quickly and direct team through creative, innovative solutions planning and execution that is on-target and realistic to implement.



Tris' many role components include; Strategic Planning, Creative Execution and Direction, Integrated Marketing and Insight Analysis. Among his broad list of clients, are; Nidiant, Domain Custom Homes, High Speed Creative, Sonoco Packaging, Coca-Cola Global Group, Coca-Cola North America, The Coffee Beanery, TrendCORE Group, The Home Depot, Australian Tourism Commission, Cox Interactive Media, kidsDoctor.com, The Weather Channel (weather.com), Optio Software, World Trade Center–Atlanta and Knowlagent Corporation.

Tris Coffin’s Specialties:

Firestarter: Brand Positioning and Strategy, Internet strategic/creative development, B2B, B2C, Customer Relationship Marketing, Creative Direction, Art Direction, Identity Design, Web Design, POS, Direct Mail, Packaging

Tris Coffin’s Experience

• Free Agent

  Self-employed

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  June 2000 — Present (9 years 6 months)

  I walk alone amongst the titans. I tread nimbly, but with wide open eyes, insight of clarity and a talent for "getting it.". My stick ain't that big, but it is powerful and does have an "undo" button.
  
  I'll hold hands with you as a guide and ambassador. We'll roll up our sleeves and do some great work. We'll cry and laugh. We'll smile in the end. It'll be righteous.

• Creative Director

  Trend Influence

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2005 — 2005 (less than a year)

  Trend Influence, a unique marketing agency, utilizes innovative non-traditional research, insight, strategic planning and creative services to identify, understand and communicate with relevant Influencers and Early Adopters. This unique insight enables the development of highly effective integrated marketing strategies that that are specifically designed to achieve higher egment penetration and adoption.

• Managing Partner

  KidsDoctor.com, LLC

  (Online Media industry)

  1996 — 2004 (8 years )

  Co-founded and managed a leading online resource for “KidsDoctor - What every parent needs to know,” leveraging proprietary content authored by a veteran pediatric physician, as an easily navigated, critically acclaimed and engaging user experience.

• Freelance

  Spektra Graphics

  (Marketing and Advertising industry)

  2000 — 2003 (3 years )

• Creative Director/Partner

  StrategyBase

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  1996 — 2001 (5 years )

  I was brought on with StrategyBase to build their "New Media" practice (yes, that is what we called it back then - after all, it was new). Going in, StrategyBase had a solid client-base consisting of mostly promotion, sweepstakes and similar projects. The objective was to build marketing initiatives that involves integrating the internet and other emerging technologies to facilitate more effectiveness and better measurability.
  
  This eventually became the leading service and drove the majority of business. The dot.com era came to a screeching halt and we ended up shutting down the shop and licking our wounds for a bit.

Additional Information

Tris Coffin’s Websites:

• My Website

Tris Coffin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch