Trip Foster

Current

• CMO at MediaTrust

Past

• President at Thoughtbanc
• VP Marketing and Client Services at Intellibank
• VP Marketing at Net Exchange

• Director of Marketing at CheMatch (acquired by ICE)
• Marketing Manager at Kelley/Dexter

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2 more...

Education

• Lehigh University
• Lehigh University - College of Business and Economics

Recommended

7 people have recommended Trip

Connections

118 connections

Industry

Internet

Trip Foster’s Summary

Internet industry marketing executive with experience in product management, marcoms, and sales. Interested in technology and new media companies.

Trip Foster’s Specialties:

Product Mangement, Marcoms, Branding, Competitive analysis, Fund raising, Sales, Analyst Relations, Public Relations

Trip Foster’s Experience

• CMO

  MediaTrust

  (Privately Held; 11-50 employees; Internet industry)

  January 2007 — Present (1 year 10 months)

  Chief Marketing Officer online media firm.

• President

  Thoughtbanc

  (Privately Held; 1-10 employees; Computer Software industry)

  August 2005 — January 2007 (1 year 6 months)

  Operating and managing day to day operations of Thoughtbanc, my business specializing in strategy and marketing consulting for tech industry firms.

• VP Marketing and Client Services

  Intellibank

  (Computer Software industry)

  November 2002 — July 2005 (2 years 9 months)

  - Day-to-day responsibilities included: marketing operations, client services operations, strategic planning, product management, communications, and company fund raising
  - Member of 3 person product roadmap committee.
  - Raised $1.5 Million seed financing and aided in $2+ million in bridge financing
  - Successfully launched initial product in February of 2003
  - Attained 40 customers including Pershing, The Bank of Montreal, La Branche Securities, Tiedemann Trust, Visual Sciences, and Induslogic
  - Achieved $1.5 Million in revenue in first two years of operations
  - Launched Intellibank 2.0 in December of 2004
  - Helped grow company from 3 employees to 15 FTEs and 23 outsourced programmers

• VP Marketing

  Net Exchange

  (Privately Held; 1-10 employees; Computer Software industry)

  August 2000 — March 2002 (1 year 8 months)

  - Day-to-day responsibilities included marketing operations, business development, product management, strategic planning, company fund-raising, communications management, and selling
  - Repositioned the firm’s software and consulting practices to more efficiently monetize the firm’s core strengths to stabilize revenue generation across vertical disciplines
  - Helped win two key R+D contracts with DARPA (Defense Advanced Research Projects Agency) to further develop the firm’s applications in integrated logistics and information markets
  - Increased the firm’s leadership mindshare in the development and deployment of combinatorial deal optimization technology

• Director of Marketing

  CheMatch (acquired by ICE)

  (Internet industry)

  February 1997 — March 2000 (3 years 2 months)

  - Day to day duties included: corporate and brand creation, product portfolio development, business development, consultative selling, and communications management
  - Sixth employee, played lead role in business plan development and fund raising.
  - Lead development of second-generation information platform and data service available to exchange members.
  - Helped grow marketplace membership from 7 companies to 825
  - Helped raise trading volume to 164,100 metric tons
  - Elevated transaction value from $8 million in Q1 ‘99 to $74.9 million in Q1 ‘00.
  - Drove the average transaction size to $500,000 -- at the time, the largest average transaction size on the Web.
  - Positioned CheMatch as the leading bulk chemicals exchange in a highly competitive market.
  - Aided in attracting 3 rounds of venture and strategic funding from Battery Ventures, DuPont, Sprout Group, Bayer AG, Computer Sciences Corporation, GE Plastics, Ariba, Millennium Chemical, Muehlstein, and Reed Elsevier.

• Marketing Manager

  Kelley/Dexter

  (Internet industry)

  1995 — 1997 (2 years)

Trip Foster’s Education

• Lehigh University

  BA, Communication, 1988 — 1992

  Activities and Societies:

  Kappa Sigma Fraternity (Rush Chairman)
  Varsity Lacrosse (1988-1992)
  Student Athlete Council

• Lehigh University - College of Business and Economics

  BA, 1988 — 1992

Additional Information

Trip Foster’s Groups:

•    eMarketing Association Network