
The PR Warrior
Melbourne Area, Australia

The PR Warrior
Melbourne Area, Australia
Marketing communications strategist & adviser with extensive experience across consumer brands, business-to-business, sport, media and entertainment and not-for-profit sector.
Expertise in PR strategy, media relations, sponsorship leverage, experiential marketing and social media communication.
* Speaker and guest lecturer at marketing industry conferences and tertiary institutions (e.g. RMIT, Monash University, Melbourne).
* Workshop presenter and trainer in social media as it pertains to PR and brands.
* Sessional teaching experience at Swinburne University of Technology and Box Hill Institute of TAFE.
Consumer brand communications (PR/sponsorship/event marketing); business-to-business marketing & corporate positioning; social media & PR2.0 strategies.
(Privately Held; Public Relations and Communications industry)
April 2009 — Present (9 months)
parkyoung provides personalised, tailored strategic communications counsel for decision-makers within large companies, brands and organisations.
The boutique firm is a rare one in the communications consulting business — a seamless blend of strategic nous and creative thinking backed up by strong practical knowledge of proven PR techniques as well as up-to-the-minute ideas and thought leadership focusing on the ever-evolving new media landscape.
Principal partners David Park and Trevor Young work closely together as a team to deliver a potent yin-yang fusion of marketing and corporate communications experience that works from the ‘get-go’.
They slice quickly to the issue and then helicopter above it with a strategy faster than most PR firms can say ‘we must do lunch’!
(Public Relations and Communications industry)
June 2007 — Present (2 years 7 months)
COMMENTS FROM THE MARKETING FRONTLINE - news, views, soapbox observations and general riffs on all things public relations, marketing and communications, PR 2.0, social media, word-of-mouth and brand engagement.
(Public Relations and Communications industry)
April 2008 — March 2009 (1 year )
ONE19 was established as a 'new breed' of communications firm, providing clients with a mix of traditional PR and emerging social media advice and services.
ONE19 has since merged with Park PR to form the boutique consulting group, parkyoung.
(Public Relations and Communications industry)
May 1998 — April 2008 (10 years )
Trevor co-founded marketing public relations agency Spark in 1998, helping to build the company into one of Melbourne's leading PR firms. The company was acquired in October, 2006, by Mitchell Communication Group Ltd (ASX: MCU). Today, the company operates as two entities - Spark Marketing Communications (PR consulting) and Impact Live (experiential marketing).
While a director of Spark, Trevor also co-founded brand experience agency, Ignition Marketing, later sold to a third equity partner.
Public Relations Institute of Australia (PRIA)