Trevor Turnbull

Current

Principle at Sport-Fan Connect

Past

Account Executive at zu - an interactive agency
Owner at Onewebsite Solutions
Business Development at Knight Signs

Account Executive at Pattison Sign Group

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Education

University of Saskatchewan
Iowa State University
Minot State University

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Connections

137 connections

Industry

Marketing and Advertising

Websites

Trevor Turnbull’s Summary

As social media has started to dominate the traditional and online news headlines, I have been focused on how I can monitor these trends and figure out ways to implement social media strategies for the companies I work with. Because of this, I have found myself constantly researching the latest trends in social media as they relate to marketing, advertising, business and sports teams.

My background in hockey, combined with my experience as a business owner and account executive in the online marketing industry have particularly fueled my passion to work with sports teams. I believe there is a tremendous opportunity for sports teams to embrace social media to build their fan base and retain those fans through the highs and lows.

As we all know, we are in some tough economic times right now. By engaging in the conversation with hard core fans, season ticket holders and casual fans, sports teams will be able to realize the viral power of social media.....and at a much cheaper cost than traditional one-way marketing. At the end of the day, the professional sports business is still just that……….a business. So, because of this, I spend a lot of my time figuring out ways to help sports leagues and teams monitor, measure and implement strategies to maximize their return on investment (ROI) and return on engagement (ROE) from social media marketing.

Trevor Turnbull’s Specialties:

Online Marketing
Social Media Marketing
Sports Marketing

Trevor Turnbull’s Experience

Principle

Sport-Fan Connect

(Marketing and Advertising industry)

September 2009 — Present (3 months)

Sport-Fan Connect (http://sportfanconnect.com) is a platform to discover the connection between Sport (leagues, teams, players and staff), with the Fan (media, bloggers, individuals, and organizations). The connection is any point of contact between the two including Game-Time and Off-Field Interaction (Websites, mobile applications, Twitter). Values exchanged take the form of game experiences (live or broadcast), merchandise, and activities such as Fantasy Sports.

The SportFan Connection Tour is a multi-city, multi-sport trip –a sports fans dream vacation– turned into a research opportunity. Our mission is not to preach, sell or influence, but too listen to all the varying, relevant perspectives from old-school stalwarts to new media dreamers. This is a listening tour. We want to ASK THE RIGHT QUESTIONS….to record and to analyze.
Account Executive

zu - an interactive agency

(Privately Held; Internet industry)

September 2008 — September 2009 (1 year 1 month)

Established in 1995, we are experts in the systems we’ve developed and the applications we use. We win awards for the sites we build and the environment and culture we’ve created.

Our rare combination of business practicality, creativity and technical expertise let us produce usable, intelligently designed, reliable websites, mobile and social media applications. We make the user experience better. We do this everyday, so our clients’ competitors have to keep up with them, rather than the reverse.

Responsible for effectively planning and prioritizing personal sales activities and customer/prospect contact to maximize sales and project profitability. Develop ideas and create proposals for marketing to major accounts. Attend and present at external customer meetings to aid in business development. Consultative sales approach taken to identify client needs, educate prospective clients, investigate solutions and manage client expectations to ensure accurate pricing and a rewarding sales and project process.
Owner

Onewebsite Solutions

(Internet industry)

May 2007 — March 2009 (1 year 11 months)

Onewebsite is a Web design and development company that specializes in Communication Websites that can be customized for small businesses and entities that either don't have a website or need their website modernized. Our websites are designed so our customers can easily manage their content themselves and track it's effectiveness as a marketing tool.

Oversaw all sales and business development functions, including networking, identifying target markets, establishing and meeting sales goals, managing customer relationship management software (Salesforce.com), consultative sales presentations, contract negotiations, and order fulfillment. Facilitate project management once leads have been converted to an account. Conducted training sessions to educate client on how to manage their own website using a CMS. Educated clients on how to effectively optimize and market their new website.
Business Development

Knight Signs

(Marketing and Advertising industry)

December 2005 — May 2007 (1 year 6 months)

Knight Signs, based in Vancouver, BC, designs, manufactures and installs corporate signage across North America for many multi-location retailers such as London Drugs, Galaxy Theatre and HSBC as well as commercial properties such as West Edmonton Mall.

Managed Saskatchewan/Alberta sales territory by developing new business leads by networking and utilizing “Dodge Report” lead system. Established a local presence to build on existing relationships with key accounts including West Edmonton Mall. Consulted with prospective clients using consultative sales approach. Worked with Knight Signs project team to complete all aspects of a project including design, surveys, manufacturing, permits and installation.
Account Executive

Pattison Sign Group

(Marketing and Advertising industry)

May 2003 — December 2005 (2 years 8 months)

Pattison Sign Group is one of the world’s largest sign companies. With over 800 employees, multiple manufacturing facilities, a full range of products, and sales and service locations throughout North America

Managed Saskatchewan sales territory by developing new business leads and managing existing rental/lease portfolio. Actively practiced consultative selling approach while finding solutions to clients needs.

Trevor Turnbull’s Education

University of Saskatchewan

Bachelor of Commerce , Marketing Major , 1999 — 2003

Activities and Societies:

Member of the University of Saskatchewan Huskies Hockey team (1999-2001)
Iowa State University

Business , General Business studies , 1998 — 1999

Activities and Societies:

Member of the 1999 American Collegiate Hockey Association champions (Iowa State Cyclones)
Minot State University

General Business studies 1997 — 1999