Trevor Isherwood

Current

Founder at Redpine Marketing
Head, Marketing Northern Europe at UBS Wealth Management

Past

Director, Regional Marketing Head at UBS Wealth Management
Integrated Marketing Communications Manager at Chevrolet Europe
Group Account Director at Paling Walters Targis Advertising

Account Manager at First City BBDO Advertising

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Education

Birmingham City University Business School
Chartered Institute of Marketing
University of Kent

Ruprecht-Karls-Universität Heidelberg

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Recommended

10 people have recommended Trevor

Connections

165 connections

Industry

Marketing and Advertising

Websites

Trevor Isherwood’s Summary

A Chartered Marketer and marketing communications specialist with strong strategic marketing planning and branding experience. Projects range from pan-European brand launches to local market product campaigns with both external and internal communications.
Business skills include internal start-ups, large regional team management and development, pan-European experience covering 32 markets including Central & Eastern Europe.

Trevor Isherwood’s Specialties:

Advertising, Branding, Marketing Planning, Marketing Strategy.
Industries covered: FMCG, Pharmaceutical, Automotive, Wealth Management

Trevor Isherwood’s Experience

Founder

Redpine Marketing

(Privately Held; Marketing and Advertising industry)

July 2009 — Present (6 months)

Owner and founder at Redpine Marketing LLC.

At Redpine we give you business-smart and savvy marketing that sticks with all your stakeholders - from customers to employees, to shareholders and business partners.

We focus on delivering accountability for all the marketing investments that we handle on your behalf. Marketing measurement is at the core of our offering and a key part of our service is helping you validate your marketing contribution to your business.

Redpine - Sharp Marketing
Head, Marketing Northern Europe

UBS Wealth Management

(Public Company; UBS; Financial Services industry)

April 2009 — Present (9 months)

Lead the Zurich based team of 6 marketing specialists
Responsible for marketing strategy and implementation in 40 countries including UK, Nordics, Germany, Austria, Central & Eastern Europe, Russia and Central Asia
Director, Regional Marketing Head

UBS Wealth Management

(Public Company; UBS; Financial Services industry)

June 2006 — March 2009 (2 years 10 months)

Regional Marketing Head for the Russia / CIS, Austrian, Central Europe and UK International markets, based in Zurich. Primarily responsible for marketing strategy and communications planning as well as local and international team management. New market entries and new location launches. Active on several key strategic projects.
Integrated Marketing Communications Manager

Chevrolet Europe

(Public Company; 10,001 or more employees; NYX: GM; Marketing and Advertising industry)

December 2002 — May 2006 (3 years 6 months)

•Core member of Brand Positioning workgroup to re-position and launch the Chevrolet brand in Europe
•Created and directed implementation of pan-European marketing communications strategy
•Responsible for Chevrolet Brand Communications campaign concept development and strategic deployment across the entire region
•Led the strategic marketing communications programmes and drive channel integration
•Led development of pan-European marketing campaign metrics and market research planning
•Responsible for pan-European team of specialists in Advertising, Point Of Sale & Retail Promotions, Catalogues & Literature, Consumer PR & Events, Brand Books (Corporate Identity) and Retailer Communications Kits
•Represented Europe in global new product name development workgroup
Group Account Director

Paling Walters Targis Advertising

(Public Company; 11-50 employees; NYX: OMC; Marketing and Advertising industry)

April 1997 — December 2001 (4 years 9 months)

•Co-ordination, briefing and interrogation of national and international brand positioning studies
•Marketing communications campaign planning and implementation
•Definition of campaign effectiveness metrics
•Interpretation of New Product Development studies and pre-launch strategies
•Co-operation with external agencies including PR, Direct Marketing & Sales Promotion
•Contribution to development of strategy behind brand identities and account / brand planning
•Management of account manager and account executive
•New business acquisition and client service
•Accounts included British Airways, Boots Healthcare International, GlaxoSmithKline Global eBusiness
Account Manager

First City BBDO Advertising

(Public Company; 11-50 employees; NYX: OMC; Marketing and Advertising industry)

August 1994 — March 1997 (2 years 8 months)

•Classic consumer advertising planning and management for FMCG clients such as Volvic (Premier Waters) and Cellcom, a UK mobile phone retailer
•Long term communications objectives and campaign planning for clients including Rolls-Royce, British Aerospace and Wavin Building Products
•Business to business communications planning and campaign management for clients such as Motorola, London Electricity and Deutsche Telekom.
•International campaign planning and management for financial information provider Datastream ICV

Trevor Isherwood’s Education

Birmingham City University Business School

MA , Marketing Management , 2007 — 2008

Masters dissertation on 'The effectiveness of Marketing Planning in complex organisations in Europe'.
Chartered Institute of Marketing

Professional Diploma in Marketing , Market Research, Marketing Communications, Marketing Planning, Marketing Management , 2005 — 2006

Passed all courses with distinction.
University of Kent

BSc , Chemistry with studies in Germany , 1990 — 1994

Activities and Societies:

Member of the Japanese Society
Founder of the Horror and Occult Film Society
Member of Alchemy the Chemistry Society
Ruprecht-Karls-Universität Heidelberg

Diploma , Inorganic & Physical Chemistry , 1992 — 1993

Additional Information

Trevor Isherwood’s Websites:

Trevor Isherwood’s Interests:

Skiing, Snowboarding, Photography, Hiking, Wine

Trevor Isherwood’s Groups:

Home House, London
International Ski Club Zurich, Switzerland
Full Member of the Chartered Institute of Marketing, UK
European Association of Communications Agencies' Euro EFFIES 2006 Round 2 Judge
Swiss Bankers Association Member