Tressa Robbins

Current

Vice President, Media Contacts at BurrellesLuce

Past

National Sales Manager, MediaContacts at BurrellesLuce
President/Owner at Gads Hill Pub & Grill
Regional Sales Manager at Burrelle's Information Services

Senior Marketing Executive at Resume' Expert Systems
Manager, Administration & Recruiting (Weston Career Center) at Washington University - Olin School of Business
PR Coordinator at Weber Shandwick
Staffing Manager at OfficeTeam
Corporate Communications / Meeting Planning at Comprehensive Care Corp
Office Manager / Career Consultant at General Motors Career Center

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6 more...

Education

University of Missouri-Saint Louis
Southeast Missouri State University

Recommended

5 people have recommended Tressa

Connections

320 connections

Industry

Public Relations and Communications

Websites

Tressa Robbins’s Summary

Seasoned, results-oriented professional with experience in marketing and consultative sales, staffing/recruiting, and administrative management and support.

Excellent organizational, analytical, and communication skills. Extremely customer service oriented.

Proven ability to target and develop new business through presentations, direct mail, email marketing, social media lead generation, and trade shows.

Demonstrated leadership, self-motivation and time management skills. Successfully work from remote office (telecommute) for more than 10 years.

Tressa Robbins’s Specialties:

media relations, media contacts, media research, media lists, media database, public relations, traditional and electronic press release creation and distribution, social networks, social media marketing, social media lead generation, consultative sales, marketing, communications, email marketing, database sales and training, software sales and training

Tressa Robbins’s Experience

Vice President, Media Contacts

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

2009 — Present (less than a year)

- Consultative sales to (primarily) PR professionals, media relations specialists, communications and marketing managers - working with all types from independent practitioners to Fortune 500 companies.
- Manage and participate in social media marketing and networking.
- Collaborate with marketing team on brand development and lead generation.
- Write blog posts relating to media relations, public relations and social media.
- Participate in, speak and exhibit at various PR/communications events nationwide.
- Utilize web-based enterprise CRM system to track leads, prospects, RFPs, proposals and sales.
National Sales Manager, MediaContacts

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

2001 — 2009 (8 years )

- Provide consultative media relations and research services, primarily the creation and use of customized focused media lists.
- Contact prospective clients, schedule meetings, perform individual or group demonstrations of online media contact database application, follow-up and close deals.
- Answer software application questions, clarify functionality and benefits of application, as well as train new users to system.
President/Owner

Gads Hill Pub & Grill

(Food & Beverages industry)

2003 — 2007 (4 years )

- Started and operated restaurant/bar business - located on historic site of Missouri's first train robbery (by Jesse James gang).
- Created and executed email marketing campaign and loyalty program.
- Designed newspaper ads and flyers.
- Wrote tourism piece for Clearwater Lake (MO) area which was published in the 2005 KFVS Outdoor & Tourism Guide.
Regional Sales Manager

Burrelle's Information Services

(Information Services industry)

1998 — 2001 (3 years )

Media Monitoring (Press Clipping) Services - Regional Sales
- Consistently ranked #1 in up-selling traditional clipping clients over to new software-based system.
Senior Marketing Executive

Resume' Expert Systems

(Privately Held; 11-50 employees; Information Technology and Services industry)

1997 — 1998 (1 year )

*company bought out by Brass Ring in 1999
Manager, Administration & Recruiting (Weston Career Center)

Washington University - Olin School of Business

(Educational Institution; 5001-10,000 employees; Higher Education industry)

1996 — 1997 (1 year )

- Penned, published and distributed monthly career newsletter to all B-school students.
- Designed and assisted in the set up of (first) home page and related web sites for the Career Center.
- Coordinated recruiting efforts of Fortune 500 companies and the job searches of BSBA and MBA candidates.
PR Coordinator

Weber Shandwick

(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)

1995 — 1996 (1 year )

- Performed planning and logistics of special events and press conferences, and provided on-site support at these events.
- Developed media lists and pitched stories to media, edited press releases, tracked media hits/press clips and generated publicity reports for client companies.
- Participated in agency brainstorm sessions to generate new marketing/public relations ideas - primarily for the Consumer Technology team.
Staffing Manager

OfficeTeam

(Public Company; 10,001 or more employees; Staffing and Recruiting industry)

1994 — 1995 (1 year )

Division of Robert Half International
- Wrote classified ads, interviewed potential candidates, and worked local job fairs
- Met with potential client companies' line managers as well as HR
- Designed and wrote various flyers and ads
Corporate Communications / Meeting Planning

Comprehensive Care Corp

(Hospital & Health Care industry)

1988 — 1994 (6 years )

Held several positions including: Office Manager, Corporate Meeting Planner, Corporate Communications Assistant, Coordinator-Staff Support Svcs. Worked at both corporate level and for wholly-owned subsidiary CareUnit Inc.
Office Manager / Career Consultant

General Motors Career Center

(Human Resources industry)

1987 — 1988 (1 year )

Trained by DBM (Drake Beam Morin) to assist, counsel and train GM truck and bus plant managers to write resumes and cover letters, mock and video interviews and job hunt when the facility was closed in St. Louis.

Tressa Robbins’s Education

University of Missouri-Saint Louis

Bachelor's Degree candidate in Business 1989 — 1992

Activities and Societies:

Dean's List
Southeast Missouri State University

2-yr. Certificate program , Business , 1983 — 1986

Activities and Societies:

Phi Beta Lambda - Annual Report placed 2nd in State competition

Additional Information

Tressa Robbins’s Websites:

Tressa Robbins’s Interests:

Public relations, media relations, social media, outdoors, boating, TV and family

Tressa Robbins’s Groups:

Public Relations Society of America (PRSA) - St. Louis chapter 2003-Present,
Clearwater Lake (Tourism) Association 2004-2007,
Fair Saint Louis - Marketing & Public Relations Committee 1999-2005,
International Assn of Administrative Professionals 1994-1998,
IAAP Publicity Committee Chairperson 1995-1997