Marketing and Sales Director at Liquid Web Inc
Lansing, Michigan Area
- Current
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- Director of Marketing at Liquid Web
- Past
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- Software Product Marketing Manager at TechSmith Corporation
- Advertising Sales Executive at Millenium Digital Media
- Master Control Operator at WILX
- Education
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- Northwood University
- Lansing Community College
- Recommended
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6 people have recommended Travis - Connections
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146
connections
- Industry
- Computer Software
- Websites
Travis Stoliker’s Summary
Experienced Marketing Director with a skill for direct communication with customers and colleagues. I have experience working as a software product manager at a global software company. I was responsible for product feature requests and I actively worked with the engineering team to translate customer feedback into product innovations. I also facilitated the communication of product features to the Marketing team to coordinate our multi-million dollar advertising campaign. I actively participated in the branding and marketing of the products on a global scale through banners, print and other new marketing avenues. To understand our customers, I travel globally to trade shows and other events and engage directly with our customers and thought leaders.
I am currently the Sales & Marketing Director for Liquid Web Inc, a Web hosting and Data Center company in Lansing Michigan. I joined Liquid Web in March 2006 at which point they were a 30 employee 8mm/yr company. In my first year at Liquid Web, working with my team, I was able to rewrite the employee handbook, execute the first Trade Show, completed a company website redesign, the first customer newsletter, hired and formed the first sales department, established the first Microsoft partnership, first partnership w/ local employment agency for employee training assistance, hired 90 new employees (120total) and constantly break monthly revenue records since 2007. Executed a Grand Opening event which gained numerous television spots and news articles. Local recognition has tripled, national and global recognition has gained approximately 60% yearly based on Unique page views.
I was able to work with our support managers and the whole company to reduce our support times and improve our overall support quality. This is a tremendous benefit to Liquid Web as it establishes itself as a premier service provider in the highly competitive web hosting market.
Travis Stoliker’s Specialties:
Branding, salary arbitration, management, product marketing, solution selling, persuasion, identifying customers needs, adwords advertising, print advertising, Human Resources, Hiring, Sales presentations, product analysis, competitor analysis, budgeting, travel, global tradeshow attendance
Travis Stoliker’s Experience
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Director of Marketing
Liquid Web
(Privately Held; 51-200 employees; Internet industry)
May 2006 — Present (2 years 5 months)
I handle all the marketing for Liquid Web Inc, a privately held web hosting company in Michigan.
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Software Product Marketing Manager
TechSmith Corporation
(Privately Held; 51-200 employees; Computer Software industry)
March 2003 — May 2006 (3 years 3 months)
I was on the product management team of two products: Camtasia Studio and Screen Recorder SDK.
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Advertising Sales Executive
Millenium Digital Media
(Privately Held; 5001-10,000 employees; Telecommunications industry)
March 2002 — November 2002 (9 months)
I sold cable television advertising campaigns to local businesses. I was responsible for discovering and closing new advertising accounts. I worked with the client and an media creation company to develop a plan that satisfied the clients advertising objectives.
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Master Control Operator
WILX
(Public Company; 51-200 employees; Broadcast Media industry)
August 2000 — August 2001 (1 year 1 month)
Controlling the all video on-air from 4-12midnight.
Travis Stoliker’s Education
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Northwood University
2004 — 2007
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Lansing Community College
Associates in Applied Sciences, Media Technology - Audio Recording, 2000 — 2002
- Activities and Societies:
- Phi Theta Kappa
Additional Information
Travis Stoliker’s Websites:
Travis Stoliker’s Interests:
Software Management, Web2.0, RSS, Blogging, Drums, Guitar, Music, Snowboarding, Motorcycle, water sports
Travis Stoliker’s Groups:
Linc, Glima, Capital Area IT Council
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Sales Best Practices -
Hosting Industry -
Colocation & Data Center Real Estate -
Inside Sales Experts
Travis Stoliker’s Honors:
Phi Theta Kappa honors fraternity
Travis Stoliker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
