Tish Robinson

Current

• E-Commerce Writer - corporate blogger/social media liaison at SyNet Media
• Marketing Copywriter/Corporate Blog Development at XYX Creative

Past

• Advertising Copywriter/Consumer Blog Developer-Writer at Midwest Airlines
• Senior Writer, Corporate Communications at Midwest Airlines
• Communications and Community Relations Manager at Master Lock Company

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Education

• Northwestern University
• Cardinal Stritch University
• University of Illinois at Urbana-Champaign

1 more...

Recommended

3 people have recommended Tish

Connections

145 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Website
• My Blog

Tish Robinson’s Summary

CURRENT:
Corporate blogging and social media marketing.

--Travel blog since 2006: http://travelswithtish.com for Midwest Airlines
-- Consumer photo t blog for http://lifephoto.com will launch August 2009

BACKGROUND:
Advertising, public relations and corporate communications. Experienced in developing, creating and managing corporate blogs for niche markets. Currently manage 3 blog sites and a Web site. Have created several corporate magazines for Master Lock Company, including a 4/c, 18-20 page business-focused employee magazine and a 2/c, 4-6 page tabloid newsletter. Newsletters have become a specialty. At Midwest Airlines, I also wrote the Midwest Miles monthly newsletter (both print and e-mail versions), weekly customer sales e-mails, and internal mid-management newsletters.

Tish Robinson’s Specialties:

Airline, manufacturing and digital photo production industries. Advertising copywriting, internal communications, CEO-level writing projects, online corporate Web content, company intranet management, social media marketing writer.

Tish Robinson’s Experience

• E-Commerce Writer - corporate blogger/social media liaison

  SyNet Media

  (Photography industry)

  July 2009 — Present (5 months)

  Starting up a consumer marketing focus for SyNet's premium photo creation products -- memory books, photo art cards, artisan collection books and more. Developing a consumer blog and will be utilizing other social media to advance the marketing effort.

• Marketing Copywriter/Corporate Blog Development

  XYX Creative

  (Marketing and Advertising industry)

  May 2008 — Present (1 year 7 months)

  * Tish works on a contract basis with individual companies, writing and editing marketing materials, including Web site analysis and online content.
  
  * Tish is also a principal in XYX Creative serving the greater Milwaukee and Dallas/Ft. Worth areas. She handles freelance copywriting projects and creative coordination for clients; her associates handle design for both print and Web. They also offer affordable printing services.

• Advertising Copywriter/Consumer Blog Developer-Writer

  Midwest Airlines

  (Privately Held; Airlines/Aviation industry)

  October 2002 — May 2008 (5 years 8 months)

  Began as a Senior Writer in Corporate Communications. Worked on a number of writing projects for senior level management, including an averted Chapter 11 communications track. Hands-on management of company intranet. Moved into Marketing when a position was created for an advertising copywriter. Wide range of print and online writing, including Web content, e-newsletters, promotional e-mails.

• Senior Writer, Corporate Communications

  Midwest Airlines

  (Privately Held; 1001-5000 employees; Airlines/Aviation industry)

  October 2002 — February 2004 (1 year 5 months)

• Communications and Community Relations Manager

  Master Lock Company

  (Consumer Goods industry)

  January 1993 — June 2001 (8 years 6 months)

  Reported to CEO. Handled employee communications -- day-to-day and critical communications involving major job outsourcing effort.
  Created, wrote and directed all production of a 4/c, 16-18 page business-focused magazine for employees. Later a 4-6 page, 2/c tabloid newsletter for both Milwaukee and Nogalas, Mexico employees.

Additional Information

Tish Robinson’s Websites:

• My Blog
• My Website
• My Blog

Tish Robinson’s Interests:

Creative idea generation. Brand identity preservation. Viewing each project from the customer's perspective. Corporate blog creation. Product blogging. Writing for the travel industry. Therapy dog training. Online research and writing in every form.

Tish Robinson’s Groups:

•    Travel Media Pros
•    FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
•    Web Managers
•    #journchat
•    Certified Professional Writers Association
•    Professional Bloggers
•    AboutFace Training
•    Collaborative Women Connect

Tish Robinson’s Honors:

2007 Award for innovative corporate blog by Society for New Communication Research (SNCR).

Travelswithtish.com is prominently discussed in a new marketing book, "The New Language of Marketing: Screaming Angels," by Sandy Carter, VP of SOA and WebSphere at IBM.

Tish Robinson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch