Marketing Writer/Blogger
Greater Milwaukee Area
- Current
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- Marketing Copywriter/Corporate Blog Development at XYX Creative
- Past
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- Advertising Copywriter/Consumer Blog Developer-Writer at Midwest Airlines
- Senior Writer, Corporate Communications at Midwest Airlines
- Communications and Community Relations Manager at Master Lock Company
- Education
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- Northwestern University
- Cardinal Stritch University
- University of Illinois at Urbana-Champaign
1 more...
- Recommended
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3 people have recommended Tish - Connections
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114
connections
- Industry
- Public Relations and Communications
- Websites
Tish Robinson’s Summary
Advertising, public relations and corporate communications. Experienced in developing, creating and managing a corporate blog for a niche market. Currently manage 2 blog sites and a Web site. Have created several corporate magazines for Master Lock Company, including a 4/c, 18-20 page business-focused employee magazine and a 2/c, 4-6 page tabloid newsletter. Newsletters have become a specialty. At Midwest Airlines, I also wrote the Midwest Miles monthly newsletter (both print and e-mail versions), weekly customer sales e-mails, and internal mid-management newsletters.
Tish Robinson’s Specialties:
Industries with most experience are airline and manufacturing. Have written for business publications on a wide range of industries. Advertising copywriting, internal communications, CEO-level writing projects, online corporate Web content, company intranet management.
Tish Robinson’s Experience
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Marketing Copywriter/Corporate Blog Development
XYX Creative
(Marketing and Advertising industry)
May 2008 — Present (1 year 3 months)
* Tish works on a contract basis with individual companies, writing and editing marketing materials, including Web site analysis and online content.
* Tish is also a principal in XYX Creative serving the greater Milwaukee and Dallas/Ft. Worth areas. She handles freelance copywriting projects and creative coordination for clients; her associates handle design for both print and Web. They also offer affordable printing services. -
Advertising Copywriter/Consumer Blog Developer-Writer
Midwest Airlines
(Privately Held; Airlines/Aviation industry)
October 2002 — May 2008 (5 years 8 months)
Began as a Senior Writer in Corporate Communications. Worked on a number of writing projects for senior level management, including an averted Chapter 11 communications track. Hands-on management of company intranet. Moved into Marketing when a position was created for an advertising copywriter. Wide range of print and online writing, including Web content, e-newsletters, promotional e-mails.
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Senior Writer, Corporate Communications
Midwest Airlines
(Privately Held; 1001-5000 employees; Airlines/Aviation industry)
October 2002 — February 2004 (1 year 5 months)
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Communications and Community Relations Manager
Master Lock Company
(Consumer Goods industry)
January 1993 — June 2001 (8 years 6 months)
Reported to CEO. Handled employee communications -- day-to-day and critical communications involving major job outsourcing effort.
Created, wrote and directed all production of a 4/c, 16-18 page business-focused magazine for employees. Later a 4-6 page, 2/c tabloid newsletter for both Milwaukee and Nogalas, Mexico employees.
Additional Information
Tish Robinson’s Websites:
Tish Robinson’s Interests:
Creative idea generation. Brand identity preservation. Viewing each project from the customer's perspective. Corporate blog creation. Product blogging. Writing for the travel industry. Therapy dog training. Online research and writing in every form.
Tish Robinson’s Groups:
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Link Up Milwaukee -
FUEL Milwaukee -
Internet Marketing & Advertising Pros -
Big Shoes Network -
Copywriters International -
Travel Media Pros -
World Wide Travel Writers -
Creative Intensive Network - For All Advertising Creatives -
Media Link, Inc. Connections -
Copywriters Beat
Tish Robinson’s Honors:
2007 Award for innovative corporate blog by Society for New Communication Research (SNCR).
Travelswithtish.com is prominently discussed in a new marketing book, "The New Language of Marketing: Screaming Angels," by Sandy Carter, VP of SOA and WebSphere at IBM.
Tish Robinson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
