Tracy Venters

Current

• Director at Aastra

Past

• Principal at Town Crier Marketing Group
• Strategic Relationship Manager at Intel
• VP of Marketing & Solutions Engineering at tekVizion PVS, Inc.

• Director of Marketing and Product Management at Sonus Networks
• Sr. Manager, Succession Networks at Nortel Networks

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Education

• University of Texas, Dallas
• University of Texas, Dallas

Recommended

25 people have recommended Tracy

Connections

410 connections

Industry

Telecommunications

Tracy Venters’s Summary

High-energy, results-driven individual with expertise in marketing and business development. Demonstrated success in guerrilla marketing, business development, channel and partner management across multiple industries. Outstanding ability to identify new business opportunities in a changing technological and economic market. Superior blend of market savvy and engineering background with a knack for bringing a creative element to the technical world. Successfully communicates concepts with a clear understanding of customer needs. In depth knowledge of the state-of-the-art technologies and their real-world applications. Excellent communication skills with experience in public speaking, on-camera interviews and published papers and articles.

Tracy Venters’s Specialties:

Corporate & Product Marketing, Business Development, Customer & Vendor Relations, Product Management, Project Management, Extensive Experience in New Business Initatives, Technical Acumen, Online & Email Marketing, Guerrilla Marketing

Tracy Venters’s Experience

• Director

  Aastra

  (Public Company; Telecommunications industry)

  September 2008 — Present (1 year 3 months)

  Responsible for marketing, industry analyst and consultant relations for Aastra in North America.

• Principal

  Town Crier Marketing Group

  (Marketing and Advertising industry)

  2006 — 2008 (2 years )

  Town Crier provides marketing consulting services to technology companies, specializing in guerrilla marketing and other initiatives to dramatically increase sales and/or market presence. Town Crier Trucks, a subsidiary of Town Crier Marketing Group, provides scrolling mobile billboards and mobile showrooms in the DFW area.

• Strategic Relationship Manager

  Intel

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  2005 — 2006 (1 year )

  Business development position calling on Tier 1 telecom equipment manufacturers (TEMs) and ISVs as well as some innovative start-up companies. Work to influence, enable and jointly market triple-play solutions running on Intel-based architectures. Also work with partners (i.e., server providers such as HP and IBM) and various groups within Intel to develop business cases, value propositions and secure funding for various projects. Projects vary from software porting (enablement) and benchmarking activities to go-to-market activities such as lab/demo engagements, joint collateral and whitepapers, lead sharing and co-selling.
  
  Areas of focus include IPTV, content delivery and billing, IMS based services and other triple-play services.

• VP of Marketing & Solutions Engineering

  tekVizion PVS, Inc.

  (Privately Held; 11-50 employees; Telecommunications industry)

  August 2002 — December 2005 (3 years 5 months)

  Led the company's corporate and product marketing efforts including strategies, collateral and managed PR firm. Led the Solutions Engineering team. Also responsible for all pre- and post-sales support efforts including technical marketing. Areas of expertise include technologies such as IT and telecom outsourcing, middleware and NGN Service Delivery Platforms, IMS, and VoIP . Was a frequent speaker and the author of several papers and articles on these subjects.

• Director of Marketing and Product Management

  Sonus Networks

  (Public Company; 501-1000 employees; SONS; Telecommunications industry)

  January 2000 — August 2002 (2 years 8 months)

  Partnered with sales/sales engineering, customers, and development team in order to define, prioritize, and schedule development of capabilities and features for softswitches and related applications. Developed marketing material and business cases. Involved in industry speaking and writing, interviews with analysts and trade press. Managed team.

• Sr. Manager, Succession Networks

  Nortel Networks

  (Public Company; 10,001 or more employees; NT; Telecommunications industry)

  January 1992 — December 1999 (8 years )

  Several positions including software engineer, systems architect, business line manager and market development.

Tracy Venters’s Education

• University of Texas, Dallas

  M.S. , Computer Science , December 1991

• University of Texas, Dallas

  B.S. , Computer Science , May 1990

  Graduated summ cum laude