Associate Professor of Marketing, Speaker - Marketing, Social Media Marketing; and Author of Advertising 2.0
Richmond, Virginia Area
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Tracy Tuten’s Summary
Tracy L. Tuten, Ph.D., author of Advertising 2.0: Social Media Marketing in a Web 2.0 World, is an associate professor of marketing at Longwood University where she teaches marketing research and advertising. Her research in social media focuses on brand engagement online, using game advertising, alternate reality games, and virtual worlds. Frequently quoted in the press, including in the New York Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the Internet for branding. Her research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others. Dr. Tuten has served consultant and guest professor roles internationally (in Korea, Germany, France, and Argentina) and in the United States with organizations that include Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. She has twice served as a Fulbright Scholar and has won two national awards for teaching excellence (Association of Business Administration and Society for Marketing Advances), as well as a university-wide award at Longwood University.
Tracy Tuten’s Specialties:
speaker and consultant: topics include social media and online advertising; branding; consumer behavior; especially in the areas of gift giving, gifts for pets, and gift cards; educator in marketing, advertising and research methods; survey methodologist, specializing in web-surveys, questionnaire design and statistical analysis, and focus group research.
Additional Information
Tracy Tuten’s Websites:
Tracy Tuten’s Honors:
Fubright Senior Specialist, Argentina, 2007
Excellence in Scholarship Award, Virginia Commonwealth University, 2006.
Best Paper Award, International Applied Business Research Conference, 2006.
Pride/Ferrell Houghton Mifflin Innovations in Teaching Award, Society for Marketing Advances, Finalist, 2005, 2006.
Teaching Excellence Award, Academy of Business Administration, 2003.
Junior Faculty Award for Teaching Excellence, Longwood University, 2002.
Distinguished Teaching Competition, Society for Marketing Advances, Finalist, 2002.
Fulbright Senior Scholar, Korea, 2001.
OB/OD/OMT Doctoral Consortium Fellow, Academy of Management, 1995.
Southern Marketing Association Doctoral Consortium Fellow, 1995.
Virginia Commonwealth University Graduate Studies Fellowship, 1995-1996.
Direct Marketing Educational Foundation Fellowship, 1994.
United Way Outstanding Campaign Award, United Way of NC, 1991.
Tracy Tuten’s Contact Settings
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