Tracy Sigler

Current

Marketing and Business Consultant at Freelance Consulting

Past

Chairman, Co-owner at Lumenlab.com
VP, Web Operations at The Motley Fool
Web and Marketing Consultant at Freelance Consulting

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Education

Old Dominion University

Connections

88 connections

Industry

Marketing and Advertising

Websites

Tracy Sigler’s Experience

Marketing and Business Consultant

Freelance Consulting

(Marketing and Advertising industry)

2008 — Present (1 year )

Entrusted by clients to create marketing strategies and improve ROI on marketing spend. Additional projects include developing marketing segmentation plans to inform product development priorities, and drafting staffing, outsourcing and process plans for new business
initiatives.
Chairman, Co-owner

Lumenlab.com

(Internet industry)

2006 — 2008 (2 years )

Managed majority of business operations and marketing. Partnered in company to develop logistics and international supply chain for new product. Also led site redesign, marketing efforts, and product launches.
VP, Web Operations

The Motley Fool

(Privately Held; Online Media industry)

February 1998 — November 2005 (7 years 10 months)

Vice President, Web Operations (2002-2005)
Director, Fool.com (2000-2001)
Design Team Coordinator (1999)
Interaction Designer (1998)
Charged with managing and improving the customer experience and profitability of The Motley Fool's major marketing and publishing channel, Fool.com. Additional accountabilities included traffic generation, business development, vendor management, email and ad serving operations, and managing, coaching and organizing staff.
Web and Marketing Consultant

Freelance Consulting

(Internet industry)

1995 — 1998 (3 years )

Designed and developed web sites for clients and for independent projects. Developed Musiconn.com, a database for musicians seeking other musicians for projects and bands with a member base over 5K.