Tracy Oats

Copywriter

Location
Greater New York City Area
Industry
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Tracy Oats know in common
  • Get introduced to Tracy Oats
  • Contact Tracy Oats directly

View Tracy's full profile

Tracy Oats's Overview

Current
  • Owner at Tracy Oats Communications
Past
  • Copywriter at Freelance
  • Vice President at New York State Housing Finance Agency
Education
Connections

301 connections

Websites

Tracy Oats' Summary

Tracy Oats is a brand strategist and communications consultant who develops compelling marketing and communication strategies for high-profile clients across a variety of industries, including real estate and financial services. Her work includes uniquely evocative marketing copy for premier residential, hospitality, commercial, and mixed-use properties in the world’s most competitive real estate markets. Leading creative agencies, luxury real estate brokers, and property owners have worked with her to market branded developments and one-of-a-kind estates in New York City, Connecticut, Boston, South Florida, San Francisco, Las Vegas, Dubai, and Hong Kong among other locations.

Materials Tracy writes include brochures, websites, presentations, press releases, internal and external corporate correspondence, advertisements, and event promotional materials. She also writes powerful biographies that help executives position themselves as leaders in their fields of expertise and ghostwrites byline articles to help professionals raise their visibility in their industry. Focusing on the nuances of each client’s business and target audience, Tracy crafts messaging that is both on-point in terms of content and on-brand in terms of tone of voice.

When working with real estate clients on new luxury properties Tracy collaborates with creative marketing agencies to develop full campaigns in line with project branding and sales goals.

Tracy earned a B.A. in political science from Rutgers University (Douglass College) in 1989.

Visit www.tracyoats.com for more information and portfolio samples.

Specialties: Brand development, copywriting, ghostwriting

Tracy Oats' Experience

Owner

Tracy Oats Communications

February 2007Present (7 years 8 months) Greater New York City Area

Brand development and copywriting for clients in a variety of industries, including luxury residential and hospitality properties, commercial and mixed-use real estate, private equity, financial services, and the design industry. Copywriting services for established creative teams at advertising and marketing agencies and for in-house corporate marketing directors.

Copywriter

Freelance

June 2004January 2007 (2 years 8 months)

Part-time freelancing for creative agencies and real estate developers in New York and Florida.

Vice President

New York State Housing Finance Agency

June 1999January 2007 (7 years 8 months)

Development and marketing of affordable housing and public finance programs.

Tracy Oats' Skills & Expertise

  1. Press Releases
  2. Web Content
  3. Copywriting
  4. Advertorials
  5. Ghostwriting
  6. Corporate Communications

Tracy Oats' Education

University of Pennsylvania

Urban Planning

19941996

Rutgers, The State University of New Jersey-New Brunswick

BS, Political Science

19851989

Tracy Oats' Additional Information

Websites:
Interests:

Cultural travel, photography, industrial design, innovation, economics

Groups and Associations:

Contact Tracy for:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Tracy Oats’ full profile to...

  • See who you and Tracy Oats know in common
  • Get introduced to Tracy Oats
  • Contact Tracy Oats directly

View Tracy's full profile