- Greater New York City Area
- Marketing and Advertising
Tracy Oats's Overview
- Owner at Tracy Oats Communications
- Copywriter at Freelance
- Vice President at New York State Housing Finance Agency
Tracy Oats' Summary
Tracy Oats is a brand strategist and communications consultant who develops compelling marketing and communication strategies for high-profile clients across a variety of industries, including real estate and financial services. Her work includes uniquely evocative marketing copy for premier residential, hospitality, commercial, and mixed-use properties in the world’s most competitive real estate markets. Leading creative agencies, luxury real estate brokers, and property owners have worked with her to market branded developments and one-of-a-kind estates in New York City, Connecticut, Boston, South Florida, San Francisco, Las Vegas, Dubai, and Hong Kong among other locations.
Materials Tracy writes include brochures, websites, presentations, press releases, internal and external corporate correspondence, advertisements, and event promotional materials. She also writes powerful biographies that help executives position themselves as leaders in their fields of expertise and ghostwrites byline articles to help professionals raise their visibility in their industry. Focusing on the nuances of each client’s business and target audience, Tracy crafts messaging that is both on-point in terms of content and on-brand in terms of tone of voice.
When working with real estate clients on new luxury properties Tracy collaborates with creative marketing agencies to develop full campaigns in line with project branding and sales goals.
Tracy earned a B.A. in political science from Rutgers University (Douglass College) in 1989.
Visit www.tracyoats.com for more information and portfolio samples.
Specialties: Brand development, copywriting, ghostwriting
Tracy Oats' Experience
Tracy Oats Communications
February 2007 – Present (7 years 8 months) Greater New York City Area
Brand development and copywriting for clients in a variety of industries, including luxury residential and hospitality properties, commercial and mixed-use real estate, private equity, financial services, and the design industry. Copywriting services for established creative teams at advertising and marketing agencies and for in-house corporate marketing directors.
Tracy Oats' Skills & Expertise
- Press Releases
- Web Content
- Corporate Communications
Tracy Oats' Education
1994 – 1996
BS, Political Science
1985 – 1989
Tracy Oats' Additional Information
Contact Tracy for:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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