LEED AP / Urban Planner / Marketing Strategist at Neumann/Smith Architecture
Greater Detroit Area
- Current
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- Director of Client Services at Neumann/Smith Architecture
- Past
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- Principal at The Kirkwood Group
- Lead Consultant at Windham Realty Group
- Realtor at Charles Reinhart
- Consultant/Summer Intern at Ernst & Young Kenneth Leventhal Real Estate Group
- Education
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- University of Michigan
- University of Michigan
- Recommended
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12 people have recommended Tracy - Connections
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287
connections
- Industry
- Real Estate
- Websites
Tracy Koe Wick’s Summary
Urban Planner and Real Estate Marketing Strategist at Neumann/Smith Architecture working closely with real estate development teams on consumer-driven design projects. Seeking student housing, senior living, and mixed-use development opportunities.
Tracy Koe Wick’s Specialties:
Mid-rise/High-rise Vertical Communities and Master-planned communities, Student Housing, Placemaking, Branding, Award-winning Brochures, Advertisements & Campaigns
Tracy Koe Wick’s Experience
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Director of Client Services
Neumann/Smith Architecture
(Architecture & Planning industry)
August 2008 — Present (1 year)
• Provide developer clients with real estate consulting services including marketability reports, lifestyle analyses, and best use assessments during critical pre-development phase for improved market success
• Conduct client interviews in order to understand evolving priorities and service expectations
• Innovate and implement client recognition and reward programs -
Principal
The Kirkwood Group
(Real Estate industry)
May 1999 — August 2008 (9 years 4 months)
• Provide real estate consulting services to real estate development teams during pre-development through active leasing/sales stages.
• Create effective multi-channel marketing strategies for business development including print, direct mail, web, e-marketing and public relations.
• Perform market research to assess best use, most likely consumers, absorption, and consumer preferences.
• Spearhead product development and branding processes to enhance target purchasers’ lifestyles, create brand excitement, and accelerate sales absorption. -
Lead Consultant
Windham Realty Group
(Privately Held; 1-10 employees; Real Estate industry)
September 1999 — September 2001 (2 years 1 month)
• Lead consultant to the City of Detroit's Planning & Development Department.
• Co-creator of the Land Pricing Strategy that enabled the Department to issue credits for pre-existing site conditions.
• Provided technical assistance to developers of residential, commercial, and mixed-use developments; Presented concepts to communities; Managed approval and land sale processes.
• Created and improved processes for Concept Plan Review and Development Intake which enabled the City to evaluate development proposals and expedite the sale of city-owned land.
• Awarded Spirit of Detroit Award in 2000 by Mayor Dennis Archer and City Council for efforts to redevelop the City of Detroit. -
Realtor
Charles Reinhart
(Real Estate industry)
1993 — 1999 (6 years)
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Consultant/Summer Intern
Ernst & Young Kenneth Leventhal Real Estate Group
(Privately Held; 5001-10,000 employees; Real Estate industry)
May 1998 — August 1998 (4 months)
• Consulted on real estate and planning engagements involving Public-Private Partnerships, Corporate Real Estate, and Health Care.
• Spearheaded market demand assessment and feasibility study for collegiate sportsplex.
Tracy Koe Wick’s Education
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University of Michigan
MUP , Urban Planning-Housing & Community Development , 1997 — 1999
Named Norbert Gorwic Scholar, 1999
- Activities and Societies:
- Outreach Coordinator for Student Planning Association, Urban Land Insitutute
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University of Michigan
BA , Communication , 1984 — 1988
Fundraising for Mott's Childrens Hospital and the Burn Center
- Activities and Societies:
- Chi Omega, Panhellenic Council, Publicity Chair for Special Events
Additional Information
Tracy Koe Wick’s Websites:
Tracy Koe Wick’s Interests:
community outreach, cross promotional marketing, buzz marketing, architecture, art, design, innovations, consumer-driven product development, investing, biking, podcasts, entrepreneurship, learning, exploring, live music, cultural evolution, coffee, wine, chocolate, international travel
Tracy Koe Wick’s Groups:
Urban Land Institute, Commercial Real Estate Women of Detroit CREW, Institute for International Research
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FIABCI - The International Real Estate Federation -
LEED Accredited Professional -
The Apartment Buzz Network -
Michigan Taubman College of Architecture + Urban Planning -
ULI-the Urban Land Institute -
Apartments & Multifamily Marketing and Operations -
CREW Detroit -
Apartment Internet Marketing -
Distressed Real Estate & Debt -
Social Media for Real Estate
Tracy Koe Wick’s Honors:
Gold SAM Award-Best Brochure, 2006
Gold SAM Award-Best Special Promotion, 2006
Silver SAM Award-Best Color Advertisement, 2005
Gold SAM Award-Best Special Promotion, 2005
Spirit of Detroit Award from Mayor Dennis Archer, 2000
Norbert Gorwic Scholar, University of Michigan College of Architecture & Urban Planning, 1999
Tracy Koe Wick’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
