Tracy Bille-Newkirk

Current

Account Director at HL2

Past

Marketing Manager at Microsoft
Marketing Manager/Packaging at Microsoft
Marketing Traffic/Production Manager at Experience Music Project

Fulfillment/Production Manager at CareWise, Inc.
Marketing Specialist at GE Capital

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Education

University of Washington, Seattle - Business School

Recommended

4 people have recommended Tracy

Connections

285 connections

Industry

Marketing and Advertising

Websites

Tracy Bille-Newkirk’s Summary

I've started a new adventure at HL2 (hl2.com).

Tracy Bille-Newkirk’s Specialties:

Relationship development/management, social media/community marketing, branding, messaging, product evangelism, content/collateral development, project management, budget management

Tracy Bille-Newkirk’s Experience

Account Director

HL2

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (4 months)
Marketing Manager

Microsoft

(Public Company; MSFT; Computer Software industry)

November 2005 — May 2009 (3 years 7 months)

Marketing Manager for Startup Business Accelerator managing product launch and sustained marketing for Microsoft Tag, MSN Direct, Response Point, .NET Micro Framework, Microsoft Robotics, Microsoft Recite, and more. Areas of focus include online advertising, event management, content and collateral development, social media/community marketing, branding/messaging, product evangelism, field communications, budget management, and more.

In the last year, I’ve had an ever-growing interest in digital marketing and was delving in to affiliate marketing and web analytics. Below are a couple of highlights of the programs I was responsible for developing and managing:

• Completed the strategy for and was about to execute on an affiliate marketing program (e.g., PPC) intended to create awareness and generate sign-ups
• Launched a design contest for Microsoft Tag using social media/community marketing tools and assessed web analytics using Omniture on a daily basis; and was preparing to purchase online advertising in online publications to expand contest awareness
Marketing Manager/Packaging

Microsoft

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

October 2004 — October 2005 (1 year 1 month)

Managed Developer Tools (Microsoft Visual Studio, Microsoft Expression, Microsoft Visual FoxPro, and MSDN) product packaging and in-box components from out-of-box-experience and usability assessment, research, concept, design review, and production to RTM.
Marketing Traffic/Production Manager

Experience Music Project

(Non-Profit; 201-500 employees; Museums and Institutions industry)

2001 — 2004 (3 years )

Managed and developed all collateral and signage plans including direct marketing campaigns, posters, postcards, brochures, directional and event signage, and display windows/banners to drive museum traffic and support organizational attendance and revenue initiatives for exhibits, membership, concerts, and educational programming.
Created and managed $1 million+ budget for all advertising, radio, collateral/signage, and design for all programs.
Fulfillment/Production Manager

CareWise, Inc.

(Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

October 1997 — April 2001 (3 years 7 months)

Managed all production and distribution services logistics, member collateral package COGS, retail pricing, and procurement, printing, assembly, and mailing schedules for high-volume program implementations and monthly mailings. Designed, developed, and maintained database to capture implementation details, including product codes, quantities, assembly requirements, bills of materials, COGS, and client information resulting in more accurate invoicing and increased revenue. Managed planning, pricing, and development of print and distribution services for RFPs, special marketing projects, and client implementations
Marketing Specialist

GE Capital

(Public Company; 10,001 or more employees; GE; Financial Services industry)

August 1995 — August 1997 (2 years 1 month)

Managed marketing database and on-going distribution of financial information for multiple lines of business.