
Entrepreneur, social media and personal branding fanatic, Chief Marketing Officer at Brand-Yourself.com
Greater New York City Area

Entrepreneur, social media and personal branding fanatic, Chief Marketing Officer at Brand-Yourself.com
Greater New York City Area
Currently studying entrepreneurship and marketing at the Martin J. Whitman School of Management. Along with this and my various summer internships I have gained the knowledge and leadership skills it takes to succeed. Entrepreneurship is a foundation for anything that you do in life. It is the quintessential essence of business that drives you to success and beyond. For more information please visit my personal website at www.Traceacohen.com
Branding, Identity, Leadership, Personal brand, brand yourself, brand myself, how to brand yourself, personal brand, online identity, personal website
(Consumer Services industry)
September 2007 — Present (1 year 11 months)
As the Chief Marketing Officer it is my responsibility to do market research and create effective marketing campaigns. Our goal is to help facilitate the hiring process and make it more efficient by allowing employers to get more information about a potential employee.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2008 — August 2008 (3 months)
As the sales and marketing intern I worked closely with the marketing department on sales calls and was in charge of direct marketing.
(Privately Held; Publishing industry)
June 2007 — August 2007 (3 months)
Set up focus groups to help with product development and testing of E-Ink products for future alternatives to newspapers.
(Self-Employed; Music industry)
May 2007 — June 2007 (2 months)
Worked with artists and their license agreements to promote and sell their songs on our servers.
(Privately Held; 11-50 employees; Computer Software industry)
June 2006 — August 2006 (3 months)
Researched and developed a database of over 6000 venture capitalists, schools of higher education and government venture organizations as potential customers
BS , Entrepreneurship and Marketing , 2006 — 2010 (expected)
I have recently been trying to get involved with the Syracuse sustainability movement to make the campus and the surrounding areas more "green".
New Technology and Gadgets, Entrepreneurship. Leadership, Friends, Snowboarding, Sailing, Running, Computers, Video games, Lacrosse, Traveling, Bowling, Basketball, Weight-lifting, Biking, Movies, Sailing, Music, Investing, Reading,
Entrepreneurship Club, Kiwanis (Key Club), Creativity Innovation and Entrepreneurship Learning Community (CIE), Investment Club,
Scholar athlete for track in recognition of academic achievement and varsity sports, Dreamer and Doers award (Panasci Business Plan Competition)