Trace Cohen

Current

Chief Marketing Officer at Brand-yourself.com

Past

Sales/Marketing Intern at Visible World
R&D Intern at Hearst Magazines
Music Licensing Intern at Burnlounge (Self-employed)

Intern at Angelsoft

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Education

Syracuse University
Syracuse University - Martin J. Whitman School of Management

Connections

109 connections

Industry

Marketing and Advertising

Trace Cohen’s Summary

Currently studying entrepreneurship and marketing at the Martin J. Whitman School of Management. Along with this and my various summer internships I have gained the knowledge and leadership skills it takes to succeed. Entrepreneurship is a foundation for anything that you do in life. It is the quintessential essence of business that drives you to success and beyond. For more information please visit my personal website at www.Traceacohen.com

Trace Cohen’s Specialties:

Branding, Identity, Leadership, Personal brand, brand yourself, brand myself, how to brand yourself, personal brand, online identity, personal website

Trace Cohen’s Experience

Chief Marketing Officer

Brand-yourself.com

(Consumer Services industry)

September 2007 — Present (2 years 3 months)

As the Chief Marketing Officer it is my responsibility to do market research and create effective marketing campaigns. Our goal is to help facilitate the hiring process and make it more efficient by allowing employers to get more information about a potential employee.
Sales/Marketing Intern

Visible World

(Privately Held; Marketing and Advertising industry)

June 2008 — August 2008 (3 months)

Visible World is a unique company that allows it's customer to customize a nationally televised commercial up to the second that it airs. This allows them to update stats and the number of users currently using a specific platform to inform anyone watching.

As the sales and marketing intern I worked closely with the marketing department on sales calls and was in charge of direct marketing. As it is a premium service we worked directly with major house hold names like Sony, Walmart and IBM.
R&D Intern

Hearst Magazines

(Privately Held; Publishing industry)

June 2007 — August 2007 (3 months)

With the advent of social media sending quakes through the publishing world, Hearst realized that they need to be ahead of the game. It was my responsibility to set up focus groups to help with product development and testing of the new E-Ink products for future alternatives to newspapers. The goal of these were to get as much information about the thought process of Gen-Y as to the type, form and platform for which they will read their news in the future.
Music Licensing Intern
Burnlounge (Self-employed)

(Self-Employed; Music industry)

May 2007 — June 2007 (2 months)

Burnlounge was a music selling community that relied on others to sell music to make a commission. As I have a passion for music, this internship suited me well as I loved to listen to new up and coming artists while helping to promote them and increase their sales.

I specifically worked with artists and their license agreements to promote and sell their songs on our servers. This gave me an in depth view of the music industry world and allowed me to interact directly with the bands at the same time.
Intern

Angelsoft

(Privately Held; Financial Services industry)

June 2006 — August 2006 (3 months)

Angelsoft is an online collaboration software to help Angels and VC's alike to manage and syndicate their investments. Working directly with David Rose - the president of the New York Angels- I got my first taste of the investment and entrepreneurial world.

To expand their market size, I researched and developed a database of over 6000 venture capitalists, schools of higher education and government venture organizations as potential customers that could use their software as well. More and more people are looking to make investments outside of the accredited VC world and Angelsoft is allowing them to do so for free.

Trace Cohen’s Education

Syracuse University

BS , Entrepreneruship and Marketing , 2006 — 2010 (expected)

Recognized as one of the top 100 most innovative student start-ups in the country

Won 2nd Place in Annual Panasci Business Plan Competition with a $10,000 cash prize

Activities and Societies:

Entrepreneurship Club, American Marketing Association, Creativity Innovation and Entrepreneurship (CIE) learning community, Student Sand Box Incubator, Delta Sigma Pi professional fraternity
Syracuse University - Martin J. Whitman School of Management

BS , Entrepreneurship and Marketing , 2006 — 2010 (expected)

I have recently been trying to get involved with the Syracuse sustainability movement to make the campus and the surrounding areas more "green".

Activities and Societies:

Entrepreneurship Club, Creativity Innovation and Entrepreneurship (CIE) learning community, Panasci Business Plan Competition

Additional Information

Trace Cohen’s Interests:

New Technology and Gadgets, Entrepreneurship. Leadership, Friends, Snowboarding, Sailing, Running, Computers, Video games, Lacrosse, Traveling, Bowling, Basketball, Weight-lifting, Biking, Movies, Sailing, Music, Investing, Reading,