LinkedInTove Rasmussen
Tove Rasmussen

Tove Rasmussen

Business Coach and President, Partners Creating Wealth

Greater Boston Area
Management Consulting
  1. Partners Creating Wealth,
  2. Maine Technology Institute,
  3. Plastics News
  1. IDEXX,
  2. Westfield Consulting,
  3. Sonoco
  1. Ivey Business School at Western University
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Partners Creating Wealth

Partners Creating Wealth

Business Coach and President

– Present

View full profile



Business Advisory services for companies with Big Dreams.
Partners Creating Wealth offers business expertise worldwide to help businesses grow. This ties to our social mission to help disadvantaged regions thrive.

We bring proven methods to our clients.
* Profit Improvement through Financial Analysis:

* On-line Marketing

* Market Research to uncover the most promising market opportunities

* Financing through Business Plans/Grant Application


Business Coach and President

Partners Creating Wealth
– Present (4 years)

* Effective financial analysis for profit improvement.
* Create and implement effective growth strategies, backed with market research
• Client industries: Clean Tech, Biotechnology, Medical devices, Polymers, Information Technology, Manufacturing, and Services.

Member, Biotechnology Board

Maine Technology Institute
– Present (1 year)

Technology Board members evaluate MTI seed grant proposals and development award applications, make funding recommendations, and contribute advice to the MTI Board of Directors in matters of policy based on their in-depth knowledge of their industries' technologies and needs in Maine.


Plastics News
– Present (1 year)

National, weekly publication for the plastics industry.


CleanTech Open Northeast
– Present (1 year)

Adjunct Professor, Microeconomics

Southern Maine Community College
– Present (4 years)

GM, Global Dairy Division

(4 years 11 months)

Vice President

Westfield Consulting
(1 year)

Global Marketing

(2 years)

Global Marketing & Supply Chain

(1 year)

• Saved Honeywell close to $2 million recreating the value proposition for product and repositioning new business within metal parts value chain.

Manufacturing Manager

RR Donnelley
(2 years)

• Provided annualized savings of $350 thousand through utilizing SPC to improve accuracy of counting printing product.
• Met or exceeded all safety, quality, productivity and financial goals for the first time in ten years.
• Achieved ISO re-certification, transforming system from complex and unused to simple and fully utilized.

General Manager

Ellehammer Packaging
(1 year 11 months)

Plant Manager

Ellehammer Packaging
(3 years)

• Brought plant from $1 million loss to break-even through increasing productivity and exiting low-end flexible packaging market.

Managing Editor

Southam Inc
(3 years)

Promoted through several positions to launch and manage five handbooks, videos and newsletters.



Past Boston Chair


  1. English

    Native or bilingual proficiency
  2. French

    Limited working proficiency


How to Reach Your Target Market Via a Promotion Mix(Link)

eHow Money

You may have greatest breakthrough product on your hands, but it won't sell until your market knows about its advantages. Promoting your product effectively requires a clear compelling message and an appropriate mix of promotional tools, such as advertising and public relations.

Read more: How to Reach Your Target Market Via a Promotion Mix | eHow

The Best Places to Open a Business in Hard Economic Times(Link)

eHow Money

Some of the most successful businesses have started during tough times including General Electric, Apple and IBM. To give your business the best chance for success, you want to start it in a place promising opportunity or advantages for the business.

Read more: The Best Places to Open a Business in Hard Economic Times | eHow

City of Tucson Small Business Grants(Link)

eHow Money

Free money, like free lunches, are rare. Tucson, like most cities, has no generic small-business grants but has a variety of business grants and incentives available for specific reasons.

Read more: City of Tucson Small Business Grants | eHow

How to Use Your Talent to Do Business(Link)

eHow Money

Play to your strengths, your talents, your natural aptitude. How do you leverage your talents to do business? First, understand what your talents are. Second, consider how to best apply your talents in business - in the job you choose, the role you choose, your approach to your role.

Read more: How to Use Your Talent to Do Business | eHow

Safe Water for 70 Thousand Nepalese Now --- 350 Thousand Worldwide by 2014

Over 70,000 people in Nepal have safe, filtered drinking water due to the unique social enterprise Village Forward. Hari Govinda Prajapati, Nepal Country Manager, trains potters to make and run franchises selling the filters that yield safe water. Village Forward, with a successful model in Nepal, plans to expand the initiative to India, and provide safe water to 350,000 people by 2014.

DSM, USAID Partner to Fortify Rice(Link)


he United States Agency for International Development (USAID) and Royal DSM N.V., the global life sciences and materials sciences company based in the Netherlands, jointly announced a partnership to improve nutrition in the developing world through better micronutrients. The two organizations signed a Memorandum of Understanding to pool their expertise to improve nutrition at the World Economic Forum in Davos, Switzerland last week-end.

UN, Western Union Ally to End Extreme Poverty(Link)


Western Union has forged a partnership with the United Nations and the Committee Encouraging Corporate Philanthropy (CECP) to utilize its contact and understanding of the world's most vulnerable populations to further the Millennium Development Goals (MDGs). So, Western Union President and CEO Hikmet Ersek will announce a global philanthropy challenge on February 28, 2011, this year's International Corporate Philanthropy Day.

The partnership will focus on advancing the MDGs, in particular those aimed at eradicating extreme poverty (those living on less than $1 per day) and offering education universally by 2015. Demonstrating strong affiliation with the UN, Ersek will speak at a joint UN/CECP event, host a reception at UN headquarters, and participate in the CECP Board of Boards meeting, the fourth time a Western Union CEO has attended.

Seattle Investments Help 94,000 Latin American Poor(Link)


Seattle-based non-profit, Global Partnerships (GP) is investing $4.5 million of the $20 million raised in 2010 in six microfinance institutions (MFIs), based on their social impact and financial sustainability. The selected Latin American MFIs serve 94,000 borrowers, 72% in rural areas and 63% women.

GP focuses on investing in Latin American social enterprises -- financially-sound, mission-driven organizations that serve the people most in need, such as the rural poor. The recipient MFIs aim for financial sustainability rather than maximum profitability, allowing them to reinvest their profits in programs to benefit people living in poverty.

Teens Donate More, Volunteer More, Create Social Enterprises(Link)

Post-Millennial kids are taking action on causes dear to their hearts. Very aware of major global issues, such as the recession, and extremely familiar with technological trends, the still-materialistic teens are mobilizing support for philanthropic issues via social media, raising money on Facebook, and even creating their own organizations.

"The number of kids creating their own organizations and taking action for causes they care about is skyrocketing," said Nancy Lublin, New York-based CEO of, a non-profit that helps get youths involved in philanthropy.

Ancient Malaria Killer Gains Spotlight(Link)


George Clooney's recent contraction of malaria together with the publicity talents of Malaria No More (MNM) have put the disease in the spotlight. It causes 1 to 3 million deaths per year, with ninety percent in Africa. Of these, most are young children. With some relatively simple solutions and development of a vaccine, the ancient disease can be eliminated.

Oh, To Win the War on Wily Malaria(Link)


April 25 is the third annual World Malaria Day, as approved at the 60th World Health Assemby in March 2007. Prior to this, it was Africa Malaria Day. In 2008, the Roll Back Malaria (RBM) Partnership launched the Global Malaria Action Plan to tackle the complex and elusive goal of eradicating malaria on this earth.

Just weeks ago, four African leaders were honored by the African Leaders Malaria Alliance for their role in malaria control and treatment. Heads of state in Guinea, Kenya, Uganda and Tanzania banned artemisinin-based monotherapies, which cause drug resistance to recommended malaria treatments, and removed tariffs on goods used to fight malaria.

According to the RBM Partnership - founded in 1998 by WHO, UNICEF, UNDP and the World Bank to provide a coordinated global response to the disease - 5 countries are responsible for 50% of global deaths and 47% of malaria cases -- Nigeria, Democratic Republic of Congo, Uganda, Ethiopia and Tanzania. In sub-Saharan Africa, there is generally a high transmission of the plasmodium falciparum parasite, transmitted by the female Anopheles mosquito.


  • P&L Management
  • Sales Growth
  • Market Research
  • Strategy Development
  • International Business
  • Business Planning
  • Business Strategy
  • Competitive Analysis
  • Strategic Planning
  • Cross-functional Team...
  • Marketing Strategy
  • New Business Development
  • Management Consulting
  • Product Marketing
  • Product Development
  • Strategic Partnerships
  • Team Building
  • B2B
  • Team Leadership
  • Market Planning
  • Market Development
  • Lead Generation
  • Market Analysis
  • Business Process...
  • Product Management
  • Change Management
  • Public Speaking
  • Financial Analysis
  • Coaching
  • Forecasting
  • Biotechnology
  • Leadership Development
  • Brand Development
  • Program Management
  • Business Analysis
  • Increased Profitability
  • Business Growth...
  • Driving Business Growth
  • Negotiation
  • Medical Devices
  • Packaging
  • Flexo
  • Online Teaching
  • Economic Development
  • Business Coaching
  • Lifesciences
  • Strategy
  • Six Sigma
  • Business Development
  • Management
  • See 35+  See less


Ivey Business School at Western University

MBA, General Management and Strategy

- Top quartile in first year (when the courses were standard for the class)

CMA of British Columbia

CMA, Accounting

University of Toronto

BA, Political Science, Honours Program; African Studies, minor

York County Community College

Effective Online Teaching

Oak Bay High

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