General Manager Piczo & SVP Strategy, Stardoll
Stockholm Area, Sweden
- Current
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- Board Member at Videoplaza
- General Manager Piczo.com & SVP Strategy at Stardoll
- Blogger at Henrik Torstensson's Weblog
- Past
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- Consultant, Speaker, Writer at Wipeout (Sole Proprietorship)
- Affiliate Manager at TradeDoubler
- Marketing at Ingo.se at Spray
- Editor-in-Chief of Missil at Spray
- Education
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- Stockholm School of Economics
- Recommended
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8 people have recommended Henrik - Connections
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448
connections
- Industry
- Internet
- Websites
Henrik Torstensson’s Summary
I spend my time trying to build great, lasting online services and companies.
In the last ten years I've been part of three (Spray, TradeDoubler, Stardoll) high-growth Internet startup companies and worked at a few more places. I started out on the product/editorial side, went over to the business side and now get to use knowledge from both areas.
I try to regularly meet new people in the Internet and media industries (I rarely turn down a breakfast at Nero or Non Solo) and am happy to give feedback on business ideas/plans/models (if I'm slow getting back, ping me again).
Henrik Torstensson’s Experience
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Board Member
Videoplaza
(Internet industry)
June 2008 — Present (1 year 6 months)
Videoplaza offers an ad server for video. Our product helps publishers present, manage and track advertising in and around online video.
We currently help major premium media publishers such as broadcasters, newspapers and magazines to monetise their online video.
We operate mainly in northern Europe, check our site for a client list: http://www.videoplaza.com
I'm a member of the Board of Directors. -
General Manager Piczo.com & SVP Strategy
Stardoll
(Privately Held; Online Media industry)
December 2005 — Present (4 years )
Stardoll creates and operates web sites for girls and young women. Currently Stardoll.com, Piczo.com and Paperdollheaven.com are part of the Stardoll Network. The Stardoll Network reaches 20 million people per month.
I joined Stardoll as one of the first employees in December 2005 and have worked with business development and commercial issues since.
Areas I have directly worked with include business development, business model/product design, project management, premium services (microtransactions, subscriptions and payment integrations), advertising (integrated advertising, ad servers/systems and ad operations), web analytics, business analysis, strategy and due diligence. -
Blogger
Henrik Torstensson's Weblog
(Internet industry)
September 2002 — Present (7 years 3 months)
My weblog has become one of the leading Swedish weblogs on the subjects of the Internet, online media and e-commerce. About 750 subscribers to the RSS feed and about a hundred daily web readers. Written in English from September 2007.
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Consultant, Speaker, Writer
Wipeout (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Internet industry)
June 2003 — December 2006 (3 years 7 months)
Clients included Match.com Nordic, Universum, Relevant Traffic, IDG/InternetWorld and First Publishing Group.
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Affiliate Manager
TradeDoubler
(Public Company; 501-1000 employees; Internet industry)
July 2000 — June 2002 (2 years )
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 18 countries across Europe.
I established and developed TradeDoubler's relationships with the leading online publishers in Sweden. -
Marketing at Ingo.se
Spray
(Privately Held; Internet industry)
June 1999 — March 2000 (10 months)
Ingo was an e-commerce computer and video games retailer founded by Spray and Enlight.
My responsibilites included being editor, online marketing (affiliate and partnerships), loyalty management, site design specification and web analytics. -
Editor-in-Chief of Missil
Spray
(Privately Held; 51-200 employees; Online Media industry)
May 1998 — February 1999 (10 months)
I was founding Editor-in-Chief of the Missil gaming web site. Lead the development of the site's editorial mission and web site, established contact with industry publishers and distributors and built a network of freelance reviewers. In 12 months Missil was recognised as one of Sweden's two best gaming web sites and one of the best 100 web sites overall.
Henrik Torstensson’s Education
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Stockholm School of Economics
Masters of Science , Marketing , August 1998 — June 2006
On leave 99/00, 00/01 and 01/02.
Henrik Torstensson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
