Tony Streeter

Current

VP Strategic Insight at OffWhite Salter

Past

Sr. Solutions Architect (M&A Team) at Deluxe
Director of Marketing at Deluxe Corporation
VP Marketing and Business Development at Offenberger and White

Director New Product Development at Harland Clarke
Director Customer E-Commerce at Clarke American
Vertical Market Manager - Financial & Security Products at Wallace
Financial Vertical Marketing Manager at Wallace Computer Services
Marketing Manager at Duplex
Marketing Specialist Healthcare at Duplex Products

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6 more...

Education

Valparaiso University
Rich East High School

Recommended

7 people have recommended Tony

Connections

160 connections

Industry

Marketing and Advertising

Websites

My Website

Tony Streeter’s Summary

Tony Streeter is OffWhite Salter's Vice President of Strategic Insight where he works with clients on developing sound marketing and business strategies to improve marketing effectiveness, increase sales success and map out future business opportunities. As former Director of Marketing for retail industry leader, Deluxe Corporation, Mr. Streeter managed a $400 million product line, multimillion dollar marketing budget and a team of senior product managers. In this role he also worked with the Mergers and Acquisitions team by identifying, recommending and assisting in the integration of newly acquired companies and new corporate partnerships. Prior to Deluxe, Mr. Streeter was both the Director of New Product Development and Director of Internet Marketing for Malcolm Baldrige award-winning company, Clarke American. Throughout his nearly 20-year career, Mr. Streeter has created and launched various new products and services, led re-branding strategies, directed Internet marketing, market tested unique approaches to help clients acquire and retain customers, and patented applications in various industries. Mr. Streeter holds a BS in Marketing from Valparaiso University, Valparaiso, IN.

Tony Streeter’s Specialties:

B2B/B2C experience, new product development, CPG experience, product line management, project management, budget management, Internet marketing leadership, direct marketing, multiple patent holder, market innovation, brand renewal, demand generation strategies, promotions, sales training, alliances and acquisitions.

Tony Streeter’s Experience

VP Strategic Insight

OffWhite Salter

(Marketing and Advertising industry)

July 2009 — Present (5 months)
Sr. Solutions Architect (M&A Team)

Deluxe

(Public Company; DLX; Financial Services industry)

January 2007 — December 2008 (2 years )

Contributed to the determination of key strategic alliances and/or acquisitions for Deluxe. As a member of the mergers and acquistions team, identified PartnerUp, a social network, for acquisition. Participated and led multiple discussions and market tests with third parties considered for merger or acquisition. Leveraged marketing acumen to determine the relative effectiveness of potential company’s current market impact and the combined impact if absorbed by Deluxe. Presented go, no-go recommendations to executive leadership and board of directors.
Director of Marketing

Deluxe Corporation

(Public Company; DLX; Financial Services industry)

February 2006 — January 2007 (1 year )

Directed two senior marketing managers and ten product managers responsible for $400 million core product and new services revenue. Managed $4.8 million marketing budget and provided quarterly updates to Annual Operating Plan. Responsible for various business lines including: personal and small business checks and accessories, fraud and security products, pre-paid debit cards, extended call center services, customer experience solutions and Internet applications.
VP Marketing and Business Development

Offenberger and White

(Marketing and Advertising industry)

August 2004 — September 2005 (1 year 2 months)

Led new business development within a variety of industries.
• Increased year-over-year billings 50% through a solution selling methodology.
• Completed comprehensive client audits and revamped marketing channels (direct mail, ad campaign, POS, online experience, store layout/design, tradeshow booth design, brochures, and CPG redesign).
• Negotiated retainer contracts with new clients, providing firm with consistent revenue stream.
• Restructured company materials with focus on delivering solutions to specific business issues.
Director New Product Development

Harland Clarke

(Public Company; 1001-5000 employees; Printing industry)

February 2002 — August 2004 (2 years 7 months)

Based upon ability to develop new market opportunities (small business, Internet) was asked to develop future vision of company in the creation of non-check solutions. Developed Express Welcome, Marketing & Information Services and market tested an Address Change program. Significant client interest in these solutions led to sales of the solutions which provided consistent new revenue streams for the company. Won Superior Contributor award, highest company award for driving innovation.
Director Customer E-Commerce

Clarke American

(Public Company; MFW; Financial Services industry)

August 1998 — January 2002 (3 years 6 months)

Created the strategy and led the development of the core online customer ordering application, Check Reorder Express. Drove development of full customer experience online. Managed four marketers and seven IT programmers. First time a marketer managed over IT resources in the company. Increased online sales from $560k to $13MM within two years.
Vertical Market Manager - Financial & Security Products

Wallace

(Public Company; 1001-5000 employees; Printing industry)

1996 — 1998 (2 years )

Responsible for supporting general sales representative efforts in making inroads into banks and credit unions through the provision of sales training/education and product line positioning. Developed needs assessment guides for penetrating banks, credit unions, investment and insurance companies. Developed a unique line of security products that led to two patents issued in 1999.
Financial Vertical Marketing Manager

Wallace Computer Services

(Marketing and Advertising industry)

September 1996 — March 1998 (1 year 7 months)

Company expert on product sales opportunities within financial institutions. Developed sales training guides for opportunities within various financial markets. Created family of security products. Formed four strategic alliances, worked closely with R&D, educated internal departments and trained sales force.
Marketing Manager

Duplex

(Marketing and Advertising industry)

1990 — 1995 (5 years )

Developed a unique pre-paid phone card program for company that set it apart from traditional forms manufacturers. Created alliances with Rand McNally and Cable & Wireless. Developed new card and carrier configurations with internal R&D. Launched program and attracted new, non-traditional clients such as MetLife and TV Guide.
Marketing Specialist Healthcare

Duplex Products

(Marketing and Advertising industry)

1990 — 1995 (5 years )

Tony Streeter’s Education

Valparaiso University

BS , Marketing , 1986 — 1990

Activities and Societies:

Founding Father of the Sigma Chi Fraternity at Valparaiso University. Started with fifteen other individuals and a vision to bring a strong, Christian-based fraternity with high moral standards onto campus. Petitioned for 1.5 years, was awarded a charter and won the prestigeous Peterson award for fraternity excellence the first five years in a row. Fraternity alumni is now over 300 strong and Sigma Chi is one of the strongest fraternities on campus.
Rich East High School

1981 — 1985

Activities and Societies:

Captain of Varsity Tennis Team (MVP)
VP of Spanish National Honor Society
Member of the Golf Team