TONY RIGGINS

Current

Online Marketing Manager at Nettwerk Music Group

Past

Digital Marketing Product Manager at Interscope Records
Marketing Coordinator at Interscope Records
Executive Assistant to (Steve Berman) : Co-President / Head of Marketing & Sales at Interscope Records

Executive Assistant to (Polly Anthony) : President at Geffen Records
Advertising Sales at Hachette Filipacchi Media
Promotions / Live Events Coordination : at KROQ-FM
Intern : to the VP of Promotion (Ray Gmeiner) at EMI Music
Intern : to (Jayne Simon) : President of Marketing at MCA Records
College Marketing Representative / Promotion Intern : at Capitol Records
Marketing/Publicity Intern : at Epitaph Records

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7 more...

Education

California State University-Chico

Recommended

13 people have recommended TONY

Connections

500+ connections

Industry

Online Media

TONY RIGGINS’s Summary

Accomplished Interactive Online Marketing Strategist with over 8+ years of experience working with Artists, Managers, Labels and Vendors. My diverse professional background has allowed me to hone my skills and gain vast experience in Online Publicity, Branding, Social Media / Fan Engagement, Digital Production, Online Music Supervision, Media Planning and Advertising capacities.

Astute in creating and leading actionable campaigns by identifying market plan needs that consistently meet aggressive and ever-changing needs in the digital arena while effectively interacting with the sales field in an Entertainment, Technology, Ad Agency or Digital Production company.

Strong Relationships with key contacts and brands in Entertainment, Lifestyle, Media, Technology and the experience to turn viewers into consumers.

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- Problem solver able to bring focus and organization to chaotic processes.

- Solid knowledge of Strategy, Brainstorming, Logistical and Contingency Planning.

- Well-organized, self-motivated team player willing to go the extra mile.

- Track record to consistently meet goals and garner billions of free impressions.

- 5 years of Staff Development, Leadership and Recruiting Experience.

TONY RIGGINS’s Specialties:

MAC / PC proficient: Windows XP, MAC OSX, MS Office: (Outlook, Word, Excel, PowerPoint), Macromedia Dreamweaver, Photoshop, knowledge of Google Analytics, Proficient with building and maintaining strong Online Communities / Social Networks (Twitter, Facebook, Myspace, YouTube, iLike, Last FM, Bebo etc.)

TONY RIGGINS’s Experience

Online Marketing Manager

Nettwerk Music Group

(Privately Held; Music industry)

May 2008 — Present (1 year 7 months)

Online Marketing / P.R. Manager responsible for developing and implementing online marketing strategies and best practices with focus on direct-to-consumer and social media for independent record label and artist management leader Nettwerk Music Group.

Product Management / Online Publicity:

Directed and executed all aspects of strategic online marketing, publicity, advertising, tour marketing and social media content from conception to analysis.

Developed and fostered relationships with Top Tier Brands, Online Portals, Apps, Music, Entertainment, Lifestyle and Social Networking Sites including Myspace, Yahoo, AOL, MSN, Last.fm, Pandora, while securing features, interviews, album reviews, audio /video content placement, tour marketing and contesting opportunities.

Identified, conceptualized and implemented strategic content roll out plans on artist’s official social networking pages while growing user traffic and fan communities with online tools as well as creating viral and interactive promotions.

Experience developing timelines to execute marketing plans, budgeting and reporting systems.

Keeping abreast of trends, consulting on new technologies and best practices to my fellow marketing teams.

Increased departmental efficiencies by encouraging weekly discussions of past campaign performances and the streamlining of current business processes across (3) teams.

Media Planning and Advertising:

Handling all Online Media Advertising including SEO / SEM strategies, Social Media Advertising, Music and Lifestyle Banner Ads and Geo-Targeted Advertising.

Experience creating online media ad plans that include genre-specific sites, lifestyle sites, Google / You Tube (contextual and content) search engines and Facebook Campaigns. Including, the identification and targeting of fans, affinity artists and researching popular keywords using Google, Facebook, iTunes and Last.fm.
Digital Marketing Product Manager

Interscope Records

(Public Company; Music industry)

September 2007 — May 2008 (9 months)

Online Manager responsible for breaking Rock/Alternative, developing and International Interscope Geffen A&M Artists.

Effectively marketed 50+ campaigns including Jimmy Eat World, Tokio Hotel and Simian Mobile Disco by directing grassroots marketing and direct-to-consumer initiatives while working in conjunction with (Rock, Indie, Alternative, Teen and Lifestyle) Press and Media partners to schedule interviews, secure placements of artist content for features, exclusives, promotions etc.

Worked with artist and management to Produce Online Content and compelling marketing materials i.e. Viral Videos, B-Roll, Live Webcasts, newsletters, HTML emails, daily press releases, etc. to engage consumers on artists / label websites, social networks and online partners.

Supervised team of marketing interns in charge of the daily update of all artists’ websites and social network profiles. (MySpace, Facebook, YouTube, etc.)
Marketing Coordinator

Interscope Records

(Public Company; Music industry)

June 2006 — September 2007 (1 year 4 months)

Coordinated marketing efforts for Interscope Geffen A+M Artists while providing operational support for VP Marketing.

Provided administrative and coordination support for Head of Marketing to manage a 50 person staff of Product Managers, Tour Marketing, Art and Street Team Depts. Working with 70+ high profile Alternative, Pop and Rock artists including AFI, Lady Gaga and Wolfmother.

Produced marketing copy for consumer advertising, product stickers, solicitation sheets and other tools that successfully communicated key selling points.

Conducted budget and marketing plan development / execution for marketing campaigns and maximizing effectiveness of investment.

Coordinated Focus Groups to survey trends, opinions/feedback; and to analyze - discover goals for our targets/audiences.

Presented and Hosted: Brainstorming Sessions, Creating Physical / Online Surveys, Field Reporting; and served as primary liaison to develop opinions and connect with consumers regarding song testing, lifestyle, interests and awareness.
Executive Assistant to (Steve Berman) : Co-President / Head of Marketing & Sales

Interscope Records

(Public Company; Music industry)

December 2005 — June 2006 (7 months)

•Proactively aided and encouraged executives to make deadlines while maintaining demanding schedules, creating detailed daily itineraries and executive/social calendars, heavy phone coverage /conference calls, expense reports, office filing systems, contact databases, fielding charitable requests and overseeing catering for executive meetings and lunches.

•Exercised superb organizational skills, meticulous attention to detail and refined oral / written / face to face communication with proven ability to multi-task in a high pressure entertainment industry environment.

•Responsible for Tracking Sales and Radio Airplay info utilizing Soundscan, BDS, R&R, Mediabase, etc.

•A leader of the internship program, in directing interns to help reach their goals via interviewing, hiring, managing and designing a career program.
Executive Assistant to (Polly Anthony) : President

Geffen Records

(Public Company; Music industry)

July 2005 — December 2005 (6 months)

•Booked commercial and private travel itineraries, managed dining reservations, ground transportation / drivers / airport escorts / accommodations and fulfilled a wide variety of entertainment industry requests for Hollywood VIPs and the President’s family/friends.

•Worked closely with executives, talent and support staff at all levels inside and outside the organization.

•Hired, scheduled, trained and managed always changing Intern and office runner staff.

•Tracked marketing budgets for active artists using the internal UMG finance system (CTS).
Advertising Sales

Hachette Filipacchi Media

(Public Company; MMB; Publishing industry)

March 2004 — July 2005 (1 year 5 months)

Premiere / Sound & Vision / Car & Driver : Road Gear Magazines

Accounts: Movie Studios / Music / Technology / Consumer Electronics/ Fashion.

**Assisted 3 Directors in day-to-day activities with all aspects of Ad Sales for both print, internet, and event Co-sponsorship properties on 3 separate titles.

*Coordinated screenings and attended premieres, trade shows, gatherings and conferences.

* Successfully generated and qualified leads of new account prospects, which in turn increased overall revenue for all 3 titles.

*Overseeing advertiser’s and prospective advertiser’s requests and inquires to advertise from the proposal stage to the planning, contracts, and ordering.

*Responsible for performing extensive research on competitive publications via internet, telephone, tracking industry trades on all 3 separate titles and monitoring competitive ad information.

*Composing and Submitting RFP’s.
Promotions / Live Events Coordination :

KROQ-FM

(Public Company; 51-200 employees; Entertainment industry)

June 2003 — June 2004 (1 year 1 month)

Hosted and planned KROQ lifestyle events at related venues (including restaurants, retail stores, cultural attractions, night clubs and concerts).

Worked in teams to brainstorm/create new ways of promoting and maintaining awareness of the station and KROQ culture to Los Angeles and surrounding area.

Responsible for handling contest relations; coordinated street team and on air contests with sales departments, scheduled proper prize pickup and organization of contest documentation.

Assisted Marketing and Promotion directors with promotion calendars, maintenance of radio station vehicles, proposal letters, product management and preparation of street team for events, artist appearances and client events.

Training in the daily operations of a radio station: production, music, programming, promotions and sales.
Intern : to the VP of Promotion (Ray Gmeiner)

EMI Music

(Public Company; 201-500 employees; EMI; Music industry)

May 2003 — September 2003 (5 months)

Assisted with radio promotion campaigns, comprised of; music calls, pitching artists / songs for test, maintaining excellent rapport with stations / music directors and composing weekly reports.

Researched radio stations: program and music directors, formats, and submission requirements.

Created a nationwide database of radio station personnel.

Developed research knowledge of BDS, SoundScan, and Mediabase.

Participated in weekly conference calls with national promotion dept.
Intern : to (Jayne Simon) : President of Marketing

MCA Records

(Public Company; 201-500 employees; Music industry)

May 2002 — September 2002 (5 months)

Assisted in developing and planning regional marketing events.

Creatively collaborated with marketing team to create promotional products.

Assisted VP of Marketing with media research, data entry, and preparation of promotional and publicity packages.

Updated database system and generated mailing lists.

Created an efficient filing system.
College Marketing Representative / Promotion Intern :

Capitol Records

(Public Company; 1001-5000 employees; EMI; Music industry)

January 2001 — September 2001 (9 months)

Supported VP of R&B Marketing – maintained calendar, travel arrangements (for artists & corporate execs)

Performed grassroots marketing via internet and direct mail.

Planned Tour support / Club promotions & field marketing via promoting listening parties & giveaways.

Researched artist / band and industry events.

Assisted in creating schedules and itineraries for interviews, tour dates, photo shoots, etc.
Marketing/Publicity Intern :

Epitaph Records

(Privately Held; 11-50 employees; Music industry)

May 1998 — September 2000 (2 years 5 months)

TONY RIGGINS’s Education

California State University-Chico

Bachelor of Arts , Communication Studies - Concentration: Organizational Communication - Minor: Music Industry , 2000 — 2003

Special Accomplishments: Dean’s List

Activities and Societies:

Certification: Music Management- Dec. 2001

Additional Information

TONY RIGGINS’s Interests:

Artist Development, Artist Relations, Content Provider, Label Relations, Marketing, Mobile, Music Industry, Music Licensing, New Media, Online Communities, Online Distribution, Online Marketing, Product Development, Product Management, Publicity, Record Company, Retail Marketing, Sales, Website, Entertainment Marketing, Internet Marketing, Copywriting, Scriptwriting, Music Business, New Media, Music, Interactive Marketing, Online Marketing, Digital Marketing, Mobile Marketing, Management Consulting, Strategic Planning, Brand Marketing, Research, Higher Education, Networking, Blackberry, Twitter, Microblogging, Blogging, Concerts, E-Commerce, E-Business, Internet, Marketing, Mobile, Social Media, Technology, Web 2.0, Web Design, Gadgets, Digital Music Industry