We create tactical TV commercials for large FMCG clients.
Sydney Area, Australia
- Current
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- Owner and Creative Director at Tony Richardson Advertising and TacticalTV
- Past
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- Creative Director at Ogilvy & Mather
- Art Director at Lintas
- That keen young man at various communications companies
- Education
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- University of Canberra
- Recommended
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5 people have recommended Tony - Connections
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169
connections
- Industry
- Marketing and Advertising
- Websites
Tony Richardson’s Summary
After trying garbage collection, drumming, and hardware sales, I discovered advertising.
I have created TV commercials, print ads, radio ads, direct response, web copy, sales letters, brochures and even tiny classified ads.
I've worked for Colgate Palmolive, Kimberly-Clark, American Express, Unilever, Nestle, Glaxo SmithKline, Westpac, Qantas, Telstra, and many more brands, in some of Australias best known agencies.
Then 7 years ago I set out on my own ... and I've never been happier.
I love dealing directly with clients and helping solve their marketing problems ... creatively.
Oh, and I've written a book called 'Super TV - How marketers can create better TV advertising for a lot less money." You can down load it for FREE at
http://www.tacticaltv.com.au/free.html
Tony Richardson’s Specialties:
I work with clients through the creative process in a collaborative 'no-fuss' atmosphere. All on time and below budget. Together we strive for original, breakthrough, creative solutions to each brief and problem.
With my professional partners I can help clients with copywriting, art direction, creative direction, design, print production, TV production, radio production, account management, research stimulus and many other creative tasks.
Tony Richardson’s Experience
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Owner and Creative Director
Tony Richardson Advertising and TacticalTV
(Marketing and Advertising industry)
January 2001 — Present (8 years 7 months)
I work WITH my clients to get the very best creative communications answer possible.
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Creative Director
Ogilvy & Mather
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
November 1987 — January 2001 (13 years 3 months)
O&M is the university of Advertising. I learned my trade there. Many of the people I met there have become life long friends. I owe the place a lot!
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Art Director
Lintas
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 1986 — November 1987 (1 year 1 month)
My first break into the industry. Thanks Leighton!
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That keen young man
various communications companies
(Marketing and Advertising industry)
1983 — 1986 (3 years)
From designing classified ads for the Pink Pages, to tricky folded corrugated boxes, to drafting, to public relations for the Department of Main Roads. All good fun.
Tony Richardson’s Education
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University of Canberra
BAppSci , Design , 1980 — 1983
Studied design and communications in all it's forms.
- Activities and Societies:
- Designed and laid out the college newspaper one night a week (all night). My record was 14 cups of coffee in a row.
Additional Information
Tony Richardson’s Websites:
Tony Richardson’s Interests:
I've written a book called 'Super TV - How marketers can create better TV advertising for a lot less money." You can down load it for FREE (for now) at http://www.tacticaltv.com.au/free.html
Tony Richardson’s Groups:
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Sales, Marketing and Senior Executive Club - Asia Pacific -
Advertising Professionals -
Ogilvy: Past, Present & Future -
Collaborating for a better marketing future - Australian Marketing Institute -
Australian Marketing Group
Tony Richardson’s Honors:
I've got some. Most creative people do. But the one I'm the most proud of was for positive portrayal of Aborigines. I used Cathy Freeman in a TV commercial quite literally reconciling over a cup of Bushells tea, with an adversary at the time, Arthur Tunstall.
Tony Richardson’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
