
Vice President, Sales at Mamapedia
San Francisco Bay Area

Vice President, Sales at Mamapedia
San Francisco Bay Area
• 10+ years of Internet related sales experience
• Broad technical knowledge of targeting, tracking. analytics and primary research practices within the online publishing/commerce sectors.
• Well-rounded marketplace experience, including content syndication, social media marketing, cross media ad packaging and sales team development.
ADVERTISING SALES MANAGEMENT, BUSINESS DEVELOPMENT
(Online Media industry)
May 2009 — Present (3 months)
*Mamapedia (www.mamapedia.com) : one-stop-shop where moms can tap into the wisdom of other moms on an array of topics -
*Amazing tool gives moms the power to ask any question and get real-scoop answers without judgment.
*The site tracks the top searches (so at one glance, you can see what moms are searching for.)
* Parent company: Mamasource-The Wisdom of Moms
(Privately Held; 11-50 employees; Internet industry)
January 2008 — January 2009 (1 year 1 month)
www.technorati.com
(Privately Held; 51-200 employees; Internet industry)
November 2006 — January 2008 (1 year 3 months)
(Public Company; 10,001 or more employees; GOOG; Internet industry)
September 2004 — August 2006 (2 years)
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
May 2002 — July 2004 (2 years 3 months)
- Plan and implement strategies to grow advertising revenue in key sectors
- Effectively hire, train and supervise staff of seven (Account Executives and Sales Support team)
- Re-built sales team around the development of Technology and Direct Response (Search Featured Sites) sector revenue
- Over $15M in annual Search Featured Site revenue
- Establish partnerships with SEM firms and top Interactive Ad Agencies in district
(Online Media industry)
2000 — 2002 (2 years)
MBA , Marketing , 1993 — 1999
BA , Advertising/Mass Comm , 1981 — 1986