
Vice President, Sales at Mamapedia
San Francisco Bay Area

Vice President, Sales at Mamapedia
San Francisco Bay Area
• 10+ years of Internet related sales experience
• Broad technical knowledge of targeting, tracking. analytics and primary research practices within the online publishing/commerce sectors.
• Well-rounded marketplace experience, including content syndication, social media marketing, cross media ad packaging and sales team development.
ADVERTISING SALES MANAGEMENT, BUSINESS DEVELOPMENT
(Online Media industry)
May 2009 — Present (7 months)
* Mamapedia (www.mamapedia.com) :Serving over 2M moms by unlocking their collective wisdom.
* Empowers moms to ask any question or review mom generated answers and community resources across 800+ topic areas.
* Moms provide content and all moms feel comfortable making decisions while on the site.
(Privately Held; 11-50 employees; Internet industry)
January 2008 — January 2009 (1 year 1 month)
www.technorati.com
(Privately Held; 51-200 employees; Internet industry)
November 2006 — January 2008 (1 year 3 months)
(Public Company; 10,001 or more employees; GOOG; Internet industry)
September 2004 — August 2006 (2 years )
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
May 2002 — July 2004 (2 years 3 months)
- Plan and implement strategies to grow advertising revenue in key sectors
- Effectively hire, train and supervise staff of seven (Account Executives and Sales Support team)
- Re-built sales team around the development of Technology and Direct Response (Search Featured Sites) sector revenue
- Over $15M in annual Search Featured Site revenue
- Establish partnerships with SEM firms and top Interactive Ad Agencies in district
(Online Media industry)
2000 — 2002 (2 years )
MBA , Marketing , 1993 — 1999
BA , Advertising/Mass Comm , 1981 — 1986