Search Engine Marketer at Osiris Trading
Johannesburg Area, South Africa
- Current
-
- Search Engine Marketer at Osiris Trading
- Past
-
- Regional Marketing Manager at Osiris Trading
- Freelance writer and online marketer at Brands & Branding Community Portal
- Top Tier Manager at Osiris Trading
- Promotions Manager at Osiris Trading
- Copy writer at Osiris Trading
- Marketing Assistant at Honda South Africa
- Copywriter at Decoy Advertising
- Entrepreneur at Fill The Gap
- Intern Copywriter at AAA School of Advertising
- Sales Administrator at Paint People
- Education
-
- University of South Africa/Universiteit van Suid-Afrika
- AAA School of Advertising
- Glenwood High School
- Connections
-
131
connections
- Industry
- Information Technology and Services
- Websites
Tony Lopes’s Summary
I have more than five years experience in online marketing, and more than ten years experience in writing copy. I also spent a year managing a monthly magazine for Osiris Trading.
I create sites using WordPress and Joomla.
My professional interests include blogging, podcasting, Internet marketing, branding, ecommerce and writing.
I am an excellent writer, proofreader and editor and writing is one of my passions.
Tony Lopes’s Specialties:
Ecommerce, Internet marketing, copywriting, editing, project management.
Tony Lopes’s Experience
-
Search Engine Marketer
Osiris Trading
(Privately Held; 201-500 employees; Information Technology and Services industry)
January 2009 — Present (11 months)
Part of the thriving SEM team
-
Regional Marketing Manager
Osiris Trading
(Privately Held; 201-500 employees; Information Technology and Services industry)
July 2007 — January 2009 (1 year 7 months)
All aspects of online marketing for a specific geographic region.
-
Freelance writer and online marketer
Brands & Branding Community Portal
(Marketing and Advertising industry)
June 2007 — December 2007 (7 months)
Visit http://www.brandsandbranding.co.za
-
Top Tier Manager
Osiris Trading
(Privately Held; Marketing and Advertising industry)
January 2007 — June 2007 (6 months)
Maintenance, retention and growth of high value customer segments.
-
Promotions Manager
Osiris Trading
(Privately Held; 201-500 employees; Information Technology and Services industry)
January 2004 — December 2006 (3 years )
- Involvement in and development of the overall customer communications strategy
- Conceptualization of initiatives to address specific business needs
Content and creative execution - insuring all creative output is according to brief, ensuring all communications to customers are delivered (whether email or direct mail)
- The close monitoring of email campaign deliverability and ensuring all communications are spam filter friendly
- Tracking of open rates for email campaigns to measure campaign effectiveness
- Metric management, analysis and reporting
- The measurement and analysis of campaign success
- Competitor analysis: analysis of competitor websites and communications
- Investigation of market and industry trends (studying industry reports and annual reports of key market participants)
Magazine Experience:
- LAUNCH OF MAGAZINE: Liason with publisher and sourcing potential printers
- Management of all aspects of magazine execution and measurement of success -
Copy writer
Osiris Trading
(Privately Held; 201-500 employees; Information Technology and Services industry)
July 2003 — December 2003 (6 months)
Writing, proof-reading, editing and approving the following forms of communication:
- Email
- Website copy
- Magazine articles
- Magazine ad copy
- Banner ads
- Press releases
- How-to guides
- Snail mails and direct mail pieces -
Marketing Assistant
Honda South Africa
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
February 2003 — June 2003 (5 months)
Product planning:
Introducing new products to the market - sales trends, economic factors, competitive analysis, market and trend analysis regarding new models, pricing, sales volumes, SWOT analysis, Comparatively Equipped Pricing Index (CEPs)
Marketing research:
- Telephonic customer surveys, data analysis and reporting results to the Managing Director
- Mystery shopper analysis, Customer Satisfaction Index analysis
- Archiving of press releases, articles and competitor news
- Compilation of customer database
- Compilation of competitor product details and prices
- Awareness of media reports (offline and online) regarding motor industry and Honda products
Corporate identity:
- Ensuring all dealer communications and advertising complies with Honda standards
- Ensuring all sales personnel implement corporate identity
Reporting:
- Assisting national sales manager and area managers with compilation of sales reports
- Compilation of reports from dealer network -
Copywriter
Decoy Advertising
(Privately Held; 1-10 employees; Marketing and Advertising industry)
December 2002 — February 2003 (3 months)
Employed part-time as a copywriter, working on a variety of briefs including brochures, magazine print ads, billboard advertising and direct mail.
-
Entrepreneur
Fill The Gap
(Privately Held; 1-10 employees; Food & Beverages industry)
January 2001 — November 2002 (1 year 11 months)
While studying toward my B.Comm degree, I started and managed a successful sandwich business in Durban called "Fill the Gap".
-
Intern Copywriter
AAA School of Advertising
(Educational Institution; Marketing and Advertising industry)
January 1998 — December 1998 (1 year )
AGENCIES WORKED WITH:
The Jupiter Drawing Room, Hunt Lascaris, Berry Bush, Publicis, Bull Calvert Pace, Ogilvy
And Mather, Net#Work, KingJames, Saatchi&Saatchi, Bester Burke, Omnigraphics, DDB Framptons
BRANDS WORKED ON:
The Yellow Pages, All Gold Jam, Braun, Panarotti’s Pizza and Pasta, Southern Comfort,
Jameson’s Irish Whiskey, The Big Issue Magazine, Laduma Newspaper, Tots Nightclub, Polaroid Sunglasses, Pickfords Removals, Out-of-Africa Mineral Water, Hertz Car Rental, Young Designers Lifestyle Emporium
Internship at DDB FRAMPTONS
2 months 1998
During my internship at this advertising agency I worked with the Creative Team as a Copywriter. I wrote a radio advertisement for Out-of-Africa Mineral Water which was produced and aired on 5FM during 1998. Print advertisements for the same campaign were also accepted and ran concurrently in Fair Lady, Elle and Cosmopolitan magazines. -
Sales Administrator
Paint People
(Privately Held; 11-50 employees; Consumer Goods industry)
January 1994 — December 1997 (4 years )
Worked in direct sales and administration for a 3-branch paint company.
Tony Lopes’s Education
-
University of South Africa/Universiteit van Suid-Afrika
BCom , Marketing , 2000 — 2002
Major subjects were:
Strategic marketing
Ecommerce -
AAA School of Advertising
Advertising , Copywriting , 1998 — 1998
AGENCIES WORKED WITH:
The Jupiter Drawing Room, Hunt Lascaris, Berry Bush, Publicis, Bull Calvert Pace, Ogilvy
And Mather, Net#Work, KingJames, Saatchi&Saatchi, Bester Burke, Omnigraphics, DDB Framptons
BRANDS WORKED ON:
The Yellow Pages, All Gold Jam, Braun, Panarotti’s Pizza and Pasta, Southern Comfort,
Jameson’s Irish Whiskey, The Big Issue Magazine, Laduma Newspaper, Tots Nightclub, Polaroid Sunglasses, Pickfords Removals, Out-of-Africa Mineral Water, Hertz Car Rental, Young Designers Lifestyle Emporium
Internship at DDB FRAMPTONS
2 months 1998
During my internship at this advertising agency I worked with the Creative Team as a Copywriter. I wrote a radio advertisement for Out-of-Africa Mineral Water which was produced and aired on 5FM during 1998. Print advertisements for the same campaign were also accepted and ran concurrently in Fair Lady, Elle and Cosmopolitan magazines. -
Glenwood High School
Matric with Exemption , English, Afrikaans, Maths, Biology, Science, History , 1991 — 1992
Additional Information
Tony Lopes’s Websites:
Tony Lopes’s Interests:
I enjoy reading, listening to music, playing guitar and watching manga (Japanese animation) and foreign films (subtitles usually mean a more interesting film). I love playing indoor soccer and volleyball and I occasionally frequent the gym. I am practising Kung Fu as well as studying Portuguese language, Chinese culture, literature and business. I am married - my wife and I own a house in Benoni.
Tony Lopes’s Groups:
Professional Memberships:
American Marketing Association
http://www.ama.org
Marketing Federation of South Africa (previously IMM)
Industry knowledge:
I have an active interest in marketing and industry developments and subscribe to the following best-practices newsletters and websites:
Marketing Sherpa - practical case studies and know-how:
http://www.marketingsherpa.com
Clickz Network - solutions for marketers:
http://www.clickz.com
Biz-Community - Advertising and Marketing in South Africa:
http://www.biz-community.com/
-
Online Marketing Experts -
eMarketing Association Network -
TopLinked.com (Open Networkers) -
SOUTH AFRICAN BUSINESS NETWORK
Tony Lopes’s Honors:
FIVE performance awards at Osiris Trading:
- One of TEN winners for EMPLOYEE OF THE YEAR (out of a staff complement of approximately 350) for the year 2006: EXCELLENT OVERALL PERFORMANCE/FOR GOING BEYOND THE CALL OF DUTY
- One of FIVE winners for EMPLOYEE OF THE YEAR (out of a staff complement of approximately 300) for the year 2005: EXCELLENT OVERALL PERFORMANCE/FOR GOING BEYOND THE CALL OF DUTY
- Winner of EMPLOYEE OF THE MONTH for MARCH 2005
- Winner of EMPLOYEE OF THE MONTH for JANUARY 2004
- Nominated for EMPLOYEE OF THE MONTH for AUGUST 2004
In July 2005 I was chosen to launch and manage a magazine - a 68 page monthly publication distributed to clients in USA and Canada.
I was promoted to promotions manager at Osiris Trading, after working as a copywriter for nine months.
A radio ad I wrote as an unpaid intern was aired on national radio station 5FM at the end of 1998. Print ads for the same campaign ran in Fair Lady, Elle and Cosmopolitan.
Tony Lopes’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
