Tony Greenberg

Current

• Interim CEO at Taste Media, LLC
• Advisor at AdRadian
• Chairman and Founder at RampRate Sourcing Advisors and Strategic Research

• CEO at RampRate
• Chairman at RampRate

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2 more...

Past

• EVP Business Development and Marketing at DEN
• SVP Sales and Marketing at Raindance
• Executive at Exodus

1 more...

Recommended

34 people have recommended Tony

Connections

500+ connections

Industry

Information Technology and Services

Tony Greenberg’s Summary

Anthony Greenberg - CEO, co-founder

As CEO of RampRate, Anthony Greenberg drives a new vision in actionable, data-driven sourcing services, radically improving the IT purchase process from start to finish. Having founded the company on the principal that billions of dollars and time are wasted every year in misguided outsourcing decisions. Client examples include Microsoft, Sony, CBS, Universal, Blizzard, Vodafone, Fox, Goldman Sachs and Merrill Lynch. RampRate currently manages several billion dollars in transactions and benchmarking yearly.

Prior to RampRate, Greenberg ran sales and marketing at Raindance (RNDC) serving as an exective team member .. He also served as the senior vice president of business development and marketing for the Digital Entertainment Network, carving out more than 50 deals including licensing, infrastructure, low cost media distribution, fundraising and marketing. Previous to this, Greenberg held senior executive roles in marketing and sales at Exodus Communications, helping drive the firm to public offering and increase revenue from $5mm/year to over $600mm at his departure.

Anthony is an investor in 9 companies, is part of Clinton Global Initiative, and active member of the Tech Coast Angels.

He is an expert in direct response marketing, merchandising, sales culture, business development, chain retailing and manufacturing, having built and sold companies in these disciplines.

Tony Greenberg’s Specialties:

IT Outsourcing,LAN, WAN, MAN, cloud computing, streaming, cdn, colocation, bandwidth, digital rights management, content management software-cms, mananged services, microsoft management, vendor arbitration, contract termination, media connections, IT services, IBM, managed applications, outsourcing, insourcing, strategic research, media delivery.

Tony Greenberg’s Experience

• Interim CEO

  Taste Media, LLC

  (Information Technology and Services industry)

  February 2009 — Present (6 months)

  Intent on transforming how wine and spirits are score, distributed, bought and consumed. Dozens of industry professionals are adopting our groundbreaking index and platform to create a more fluid marketplace for high value wines. Launching September

• Advisor

  AdRadian

  (Marketing and Advertising industry)

  February 2009 — Present (6 months)

  AdRadian leads large brands and large Internet domains in lead generation and performance based advertising arbitrage to maximize share holder value for asset holders.
  
  The AdRadian team has over 50 years total experience with top brands including Experian Interactive (AffiliateFuel, ClassesUSA, LowerMyBills), Affnet, Responsys (Lending Tree, e-Loan, AllState, Disney, WellsFargo, Champion Mortgage, philosophy), Best Buy, and dozens of others.

• Chairman and Founder

  RampRate Sourcing Advisors and Strategic Research

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  March 2001 — Present (8 years 5 months)

  RampRate is the first strategic IT outsourcing advisor to utilize a proprietary actionable database methodology to navigate the IT decision process from start to finish. The company’s proven methodology saves millions of dollars or double digit percentages, by eliminating or decreasing the margin of error and places the right IT outsourcing solution in the hands of the client.
  
  Sourcing Advisor
  
  Using a three-tiered service model, RampRate handles all aspects of clients IT outsourcing decision process, including strategic research, sourcing IT consulting and sourcing solutions.
  
  
  Part advisor, part analyst, part purchasing index, RampRate has carved a unique space in this chaotic marketplace with a methodology that reduces costs, eliminates multi-layered commissions, increases efficiencies and saves time for service providers and clients alike. On average, the company is able to save its clients more than 50% in time for a typical IT procurement process

• CEO

  RampRate

  (Information Technology and Services industry)

  2000 — Present (9 years)

• Chairman

  RampRate

  (Privately Held; Information Technology and Services industry)

  January 2000 — Present (9 years 7 months)

  overview below

Additional Information

Tony Greenberg’s Interests:

Organizational development, skiing, biking, running and goofing off.