Inbound Marketing Certified Professional and Social Media / Digital Marketing Professional
Kansas City, Missouri Area
- Current
-
- Senior Manager at The Mattson Jack Group
- Past
-
- Consultant at The Mattson Jack Group
- Director of Business Development, ExecEdge Corporate Education at Washington University
- Manager at Cap Gemini Ernst & Young
- Senior Consultant at Cap Gemini Ernst & Young
- Pharmaceutical Sales Representative at Upjohn
- Education
-
- Northwestern University - Kellogg School of Management
- The University of Chicago - Booth School of Business
- University of Pennsylvania - The Wharton School
- Washington University in St. Louis - Olin Business School
- Washington University in St. Louis
- Marion High School
- Recommended
-
3 people have recommended Tony - Connections
-
311
connections
- Industry
- Management Consulting
- Websites
Tony Faustino’s Summary
I'm an Inbound Marketing Certified Professional and the author of Social Media ReInvention Blog. I possess a deep love and passion for social media, digital marketing, and corporate strategy.
In my business career, I have worn many hats as both a marketing and corporate strategist. Currently, I specialize in digital marketing and social media strategy in B2B applications to help MattsonJack promote its thought leadership in the pharmaceutical and biotechnology industry. As a management consultant for Cap Gemini Ernst & Young (CGEY), I advised Fortune 500 pharmaceutical and managed care organizations in operational strategy. As a marketing strategist, I initiated and implemented numerous strategic alliances while serving as Director of Business Development in Customized Executive Education for a Top 15 U.S. News and World Report National University.
My formal education consists of an M.B.A. (Operations Strategy, Finance) and a B.A. (Biology) from Washington University in St. Louis.
In June 2009, I successfully completed HubSpot's Inbound Marketing University Coursework and Certification Exam to earn the certification of Inbound Marketing Certified Professional.
If you are on Twitter, I invite you to follow my observations on digital marketing, social media, corporate strategy, pharma & biotech (particularly M&A activity), and power & politics in organizations at:
www.twitter.com/tonyfaustino or @tonyfaustino
Tony Faustino’s Specialties:
* Inbound Marketing Certified Professional
* Digital Marketing / Social Media Strategy
* HubSpot Analytics & Google Analytics
* Strategic Planning and Execution
* Corporate Strategy and Strategic Alliances
* Team Leadership
* Client Engagement and Project Management
* Sales Process and Business Development
* Business Process Analysis
Tony Faustino’s Experience
-
Senior Manager
The Mattson Jack Group
(Public Company; WPPGY; Pharmaceuticals industry)
2007 — Present (2 years )
* Provides both strategic and tactical counsel to Director of Marketing regarding strategic planning and execution relating to sales and lead generation, budgetary allocation and implementation, and Web 2.0 campaign strategies
* Leads, manages, and motivates teams or team members in a highly matrixed organizational structure spanning multiple locations
* Oversees project management relavent to implementing online campaigns promoting MattsonJack Thought Leadership
* Directs search engine optimization (SEO) process improvements by using HubSpot analytical tools and is self-learning Google Analytics by analyzing data / results in my personal blog
* Followed on Twitter by 60% of eyeforpharma's Top 10 Pharma/Biotech Industry Twitterers / Bloggers
* Followed on Twitter by nine (9) pharma-biotech publications or organizations
* Cultivates professional relationships with influential industry bloggers and publications via Twitter, LinkedIn, and other Web 2.0 influence tactics -
Consultant
The Mattson Jack Group
(Public Company; WPPGY; Pharmaceuticals industry)
2004 — 2007 (3 years )
* Led a four-person multi-disciplinary team assigned to find strategic alliances, product licensing, or company acquisition opportunities to address billion dollar revenue gaps for a Fortune 100 client
* Designed and implemented a strategic management process for identifying, prioritizing, and monitoring opportunities with (1) high scientific and commercial potential and (2) strong strategic alignment with current and future product portfolio
* Benchmarked the strategic alliance capabilities of a Fortune 100 client relative to major competitors by analyzing competitors’ websites, white papers, investor presentations, and marketing materials. Recommended an alliance management infrastructure and process based on benchmarking research
* Earned a peer-nominated leadership award for leading team through adversity, client management abilities, and client service during this timeframe -
Director of Business Development, ExecEdge Corporate Education
Washington University
(Educational Institution; Higher Education industry)
2001 — 2003 (2 years )
* Increased sales by 153% ($1.75 million increase) despite a challenging business environment
* Strategically positioned an executive education provider as a high-end custom consultancy in leadership development
* Developed and co-managed strategic alliances for an executive education provider that expanded marketing reach, potential client base, and content expertise while overcoming high internal resistance
* Increased potential client relationships by 200% (80 new relationships) -
Manager
Cap Gemini Ernst & Young
(Public Company; CAP; Management Consulting industry)
1999 — 2000 (1 year )
* Served as the sales executive subject matter expert during an enterprise-wide knowledge management implementation for a Fortune 150 client; Project team earned a global excellence recognition award from client
* Worked with client's brand management teams in identifying relevant sales force content in product positioning, competitor profiles, and common sales objections
* Promoted rapidly to Manager by demonstrating project management skills and process analysis capabilities
* Selected by high-ranking partners to contribute to important client proposals resulting in $16 million in wins -
Senior Consultant
Cap Gemini Ernst & Young
(Public Company; CAP; Management Consulting industry)
1997 — 1999 (2 years )
* Managed engagement teams and created/implemented project work plans documenting project activities, timelines, deliverables, and resources
* Recommended business process improvements by creating and analyzing current and future state process models, interrelationship diagrams, workflow process charts, and process decomposition models
* Conducted facilitated sessions required for project plan deliverables and stakeholder consensus building
* Selected as first and only summer MBA intern in St. Louis office
* Earned 2nd-year tuition reimbursement after successfully completing summer internship and actively assisting in MBA recruiting efforts -
Pharmaceutical Sales Representative
Upjohn
(Public Company; Pharmaceuticals industry)
1988 — 1995 (7 years )
Progressive experience as a General Sales Representative, Hospital Sales Representative, and Primary Care Specialist.
Tony Faustino’s Education
-
Northwestern University - Kellogg School of Management
Executive Education , Winning Strategies for E-Business , 2001 — 2001
-
The University of Chicago - Booth School of Business
Executive Education , Executive Program in Corporate Strategy , 2001 — 2001
-
University of Pennsylvania - The Wharton School
Executive Education , Creating Shareholder Value Through Financial Management , 2001 — 2001
-
Washington University in St. Louis - Olin Business School
MBA , Operations, Finance , 1995 — 1997
* Created Olin School's first-ever Management Consulting Case Competition in partnership with Cap Gemini Ernst & Young
* Directed Olin School's first-ever MBA Follies Show- Activities and Societies:
- President, Management Consulting Club
-
Washington University in St. Louis
BA , Biology , 1984 — 1988
-
Marion High School
1980 — 1984
Additional Information
Tony Faustino’s Websites:
Tony Faustino’s Interests:
Playing competitive tennis in 4.5 rating player leagues; Reading eBooks, articles, books, white papers, analyst reports, and industry reports on digital marketing and social media strategy; Reading books on US military Special Forces Training (particulary Navy SEALs)
Tony Faustino’s Honors:
* CGEY: In Summer of 1996, selected as first and only MBA intern in St. Louis area office
* CGEY: Earned 2nd-year tuition reimbursement after successfully completing summer internship and actively assisting in MBA recruiting efforts
* MattsonJack: Received peer-nominated leadership award for leading team through adversity, client management abilities, and client service
Tony Faustino’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
