Tony Croft

Tony Croft

Mortgage Planner at Barclay Funding Corp

Greater New York City Area

Current
  • Branch Manager at Barclay Funding Corp
  • Mortgage Planner at Barclay Funding Corp
Past
  • Vice President - Franchise Development at HCX
  • Director - Franchise Development at GMAC Home Services
  • Regional Vice President - Franchise Sales - Coldwell Banker Real Estate at Cendant
  • Director - Franchise Sales - Coldwell Banker Real Estate at Cendant
  • Sales Executive - Realtor at Gimelstob Realty Better Homes and Gardens
  • President - Broker/Owner at CENTURY 21 Platinum Estates
Connections
160 connections
Industry
Financial Services
Websites

Tony Croft’s Summary

Tony Croft is a Certified Mortgage Planning Specialist. Tony has successfully expanded his Mortgage Planning practice through alliances with Realtors, financial planners, attorneys and CPAs.

Tony's current vision for his Mortgage Team is to continue to build its residential mortgage planning operations, while expanding the practice to better serve residential real estate investors. He attributes his success to just plain hard work and a tremendously supportive family.

We work with state of the art software and applications and have many different lenders that allow us to offer you no point loans, interest only loans, stated income loans, and loans with no junk fees. We will insure that your mortgage refinance or purchase loan is the best fit for your situation, all things considered.

Ask us for your free, no obligation Total Cost Analysis of your next loan.

We will share the information with you that most mortgage companies and loan officers either don't take the time to share with you or just don't have access to. We have spent thousands of dollars on cutting edge software and systems to show you the important details about your home loan.

Tony Croft’s Specialties:

My team and I offer many types of home loans including FHA, VA, Conventional, Reverse Mortgages and Commercial Financing.


Tony Croft’s Experience

  • Branch Manager

    Barclay Funding Corp

    (Financial Services industry)

    September 2008Present (1 year 3 months)

    Producing branch manager for this mortgage banker/broker. Responsibilities included business development, marketing, recruiting, training and managing loan officers in New Jersey.

  • Mortgage Planner

    Barclay Funding Corp

    (Financial Services industry)

    September 2008Present (1 year 3 months)

    Tony Croft is a Mortgage Advisor and a Certified Mortgage Planning Specialist.

    My team and I specialize in helping individuals and families understand the mortgage process, find, qualify for, and own the home of their dreams. We also assist clients in managing the equity in their home and investment properties. Our goal is to make the mortgage experience as enjoyable and stress-free as possible. We do this by meeting and exceeding our clients' expectations.

  • Branch Manager

    Freedom Mortgage

    (Privately Held; Financial Services industry)

    January 2007August 2008 (1 year 8 months)

    Producing branch manager for this mortgage banker/broker. Responsibilities included business development, marketing, recruiting, training and managing loan officers in New Jersey.
    • On track to exceed projected sales quotas.

  • Mortgage Planner and Team Leader

    Sage Credit Company

    (Privately Held; Financial Services industry)

    January 2005December 2006 (2 years )

    Mortgage Planner/Loan officer and team leader for this mortgage banker/broker. Responsibilities included business development, marketing and managing other loan officers in New Jersey.
    • Cultivated new client relationships and increased sales.
    • Consistently exceeded projected sales quotas.
    • Promoted to Manager of Sales in 2005.
    • Developed and implemented marketing strategies to secure new business.

  • Sr. Loan Officer

    The Mortgage Corner

    (Financial Services industry)

    January 2004December 2004 (1 year )

    Loan officer and team leader for this mortgage banker/broker. Responsibilities included business development and marketing in New Jersey.
    • Cultivated new client relationships and increased sales.
    • Personally originated and closed dozens of files during my first year back in the mortgage business. (I was a licensed mortgage broker in FL and a partner in a mortgage company during the time I owned Century 21 Platinum Estates.)

  • Vice President - Franchise Development

    HCX

    (Privately Held; Management Consulting industry)

    September 2003February 2004 (6 months)

    Senior sales and marketing executive for this master franchisor. Responsibilities included business development, sales forecasting and marketing in New Jersey.
    • Developed affiliate members to grow through franchise sales.
    • Cultivated client relationships and increase customer satisfaction and sales.

  • Director - Franchise Development

    GMAC Home Services

    (Public Company; Real Estate industry)

    May 2002September 2003 (1 year 5 months)

    Sales executive for the GMAC Real Estate Division. Responsibilities included business development, sales forecasting and marketing in New Jersey, New York, Pennsylvania and Delaware.
    • Developed affiliate members to grow through mergers and acquisitions.
    • Cultivated client relationships and increase customer satisfaction and sales.

  • Regional Vice President - Franchise Sales - Coldwell Banker Real Estate

    Cendant

    (Public Company; CD; Leisure, Travel & Tourism industry)

    June 1999January 2002 (2 years 8 months)

    Reported to Senior Vice President of Franchise Sales and was responsible for seven franchise sales directors in the field with focus on domestic growth through franchise sales, mergers and acquisitions. Successfully managed one of the top performing sales regions in all of Cendant and consistently exceeded projected sales quotas.
    • Increased average company size entering the Coldwell Banker System by 20%.
    • Consistently grew the northeast region of Coldwell Banker by over $50 million annually.
    • Developed and maintained affiliates to grow through mergers and acquisitions.
    • Personally facilitated, negotiated and closed dozens of acquisitions during tenure with Cendant.
    • Achieved growth in sales volume through the development and training of sales staff.
    • Implemented SPIN® selling system on a regional level at Cendant/Coldwell Banker.
    • Trainer at the Cendant’s Franchise Sales Academy of Merger and Acquisitions, Territory Management, Business Planning, and Creating a Buzz courses.

  • Director - Franchise Sales - Coldwell Banker Real Estate

    Cendant

    (Financial Services industry)

    March 1998June 1999 (1 year 4 months)

    Responsibilities included cultivating client relationships, increasing customer satisfaction, and sales.
    • Consistently exceeded projected sales quotas.
    • Increased new revenue by over $11 million in the New York Metro area within the first year.
    • Cendant/Coldwell Banker’s Franchise Sales Director Rookie of the Year.
    • Sold the first Coldwell Banker Commercial franchise to a pure commercial brokerage company in the Northeast.
    • Promoted to Regional Vice President of Franchise Sales in 1999.

  • Sales Executive - Realtor

    Gimelstob Realty Better Homes and Gardens

    (Real Estate industry)

    January 1996March 1998 (2 years 3 months)

    Responsibilities included developing new business, marketing strategies and telemarketing scripts.
    • Consistently top producer in monthly/quarterly and listing/selling properties.
    • Developed new business relationships and large client base by initiating over 200 cold calls a day.
    Gimelstob Realty was purchased by the NRT in 1998 and changed to Coldwell Banker Real Estate.

  • President - Broker/Owner

    CENTURY 21 Platinum Estates

    (Real Estate industry)

    May 1991January 1996 (4 years 9 months)

    Built company from its inception and expanded sales team from 0-40 agents generating more than one million dollars in gross revenues annually. Effectively hired, managed and supervised a staff of 40 sales executives, recruiter, relocation manager, administrative assistants and receptionists. Controlled all business P&L responsibilities as well as all accounting functions; sourced, negotiated and purchased business materials and services.
    • Developed and managed one of the top 20 (of 220) CENTURY 21 franchises in South Florida and the largest CENTURY 21 franchise in Palm Beach County, Florida. (Largest in dollar volume, units and number of agents.)
    • Developed eight week spaced learning system to train new and existing residential sales associates.
    • Developed and implemented marketing strategies to secure new business.
    • President of the CENTURY 21 Broker Council in Broward and Palm Beach Counties, 1992-1995; organized regional advertising and marketing for over twenty-six CENTURY 21 franchisees, supervised council’s P&L responsibilities, organized annual events such as the CENTURY 21 baseball outing at the Florida Marlins Joe Robbie stadium in Miami.
    • Successfully sold company to Gimelstob Realty in January 1996.


Additional Information

Tony Croft’s Websites:

Tony Croft’s Interests:

Traveling, Real Estate Investing

Tony Croft’s Groups:

Hudson County Chamber of Commerce, Meadowlands Chamber of Commerce, Garden State Real Estate Investment Association - GSREIA, Metropolitan Real Estate Investment Association - MREIA, CMPS Institute.

  •    Cendant Alumni
  •    Commercial Real Estate Investment Professionals
  •    Mortgage Survivors Network!!
  •    Meadowlands Regional Chamber Members
  •    The CMPS Institute
  •    Smile & Move™
  •    Real Estate Trainers and Coaches Collaboration Corner
  •    My FHA Blog
  •    New Jersey Real Estate Social Network

Tony Croft’s Honors:

A Certified Mortgage Planning Specialist (CMPS) is a recognized expert in the area of mortgage planning, cash flow management and real estate equity management. A CMPS is an invaluable resource for homeowners, first-time home buyers, move-up home buyers, senior citizens, real estate investors, Realtors, builders, attorneys and financial advisors. A CMPS is committed, qualified and equipped to help you build your dream home, invest in real estate, increase your cash flow, become debt free sooner and achieve true financial freedom.


Tony Croft’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • getting back in touch

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