Tony Craddock

Current

Chairman, Prepaid Awards at Prepaid Awards Ltd
CEO at Giftex Prepay Ltd.

Recommended

31 people have recommended Tony

Connections

500+ connections

Industry

Financial Services

Tony Craddock’s Summary

We accelerate business growth through intelligence, networking and advice for companies in prepaid.

As CEO, my role is to coordinate the resources of the amazing people around the world involved in the Network and our intelligence or guidance projects.

Our current clients include MasterCard, Debenhams, Datacard, Subway, Sainsbury’s, Comet and First Data. Members also include Starbucks, SVM, Home Depot, St Ives, Travel Tags/Narboni, Card Commerce, Archway Marketing Services, Cicero Norway, InComm, Salans, Accor, Graphic Communications and Altair Financial Services.

I see my role as an inspiration for what's possible, a provider of insights into what, how, why, when and with whom, and a catalyst for the right sort of change that lasts.

Background includes:
- Four years as Marketing Director at Round, a strategy consultancy with an award-winning set of planning, decision support and tracking tools
- Seven years as MD for Customer Relationship Management Ltd, developing and deploying a new planning methodology for CEOs, CMOs and CSOs.
- Launched and chaired the CRM International Consortium and the Association of Publishing Agencies

Road cyclist with a badge that says, 'achieved L'Etape du Tour in 2006 and La Marmotte in 2007 AND 2008 with a Brevet D'Or'. And almost 2009 (a broken collarbone on way my down a hairpin bend from Glandon put paid to that!). Proud parent of three. Adoring husband of the long-suffering Tory.

Tony Craddock’s Specialties:

Being a catalyst for breakthroughs. Innovating. Inspiring. Creating. Managing. Planning. Shaping. Delivering. Selling. And grinding my bike up mountains in spite of it all.

Tony Craddock’s Experience

Chairman, Prepaid Awards

Prepaid Awards Ltd

(Financial Services industry)

February 2008 — Present (1 year 6 months)

Faciliated the judging of best in class prepaid programs and players.
CEO

Giftex Prepay Ltd.

(Marketing and Advertising industry)

June 2004 — Present (5 years 2 months)

Giftex Prepay provides research and intelligence, events and networking, and guidance and consulting to improve Members' performance in prepaid