Tony Cecala, Ph.D.

Current

Owner at Holistic Networker

Past

Marketing Director at AffordableSolarPanels.com
Workshop Leader (Self-employed)
Software Developer at International Flavors and Fragrances

Principal at Visual Interface Architects, Inc.
User Systems Engineer at Texas Instruments
Student Intern at IBM T.J. Watson Research Center

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3 more...

Education

Yale University
Tufts University
Regis High School

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Recommended

8 people have recommended Tony

Connections

230 connections

Industry

Marketing and Advertising

Websites

Tony Cecala, Ph.D.’s Summary

As a Cognitive Psychologist, Visionary Catalyst, Technologist, and Event Producer:

• I start firestorms of business growth with strategic partnerships and emerging technologies. I apply ThoughtStorming™, Mind-Mapping, and other cognitive techniques to make sense of emerging trends and converging industries.

• I consult with professionals, authors, and small business owners on developing and managing their internet presence. Web property development, syndication, and strategic alliances form the core of this approach.

Tony Cecala, Ph.D.’s Specialties:

Business development, marketing, ad campaign design/development (Qualified Google AdWords Professional), user-interface design, personal development, training, event planning/production, web property development, software development.

Tony Cecala, Ph.D.’s Experience

Owner

Holistic Networker

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 1992 — Present (17 years 8 months)

The leading advertising vehicle for professionals in the holistic medicine and personal development fields. A print magazine, websites, and wellness expositions form the core of this enterprise.
Marketing Director

AffordableSolarPanels.com

(Marketing and Advertising industry)

2007 — 2008 (1 year )

Developed an online advertising system that efficiently generates targeted leads. Developed customer-management system for follow-up and customer service. Supported Citizenre sales team in online forums. Provided technical support to the Texas Regional Sales Director and Citizenre management team. Developed content management system for Citizenre Regional Sales Managers. Became the leading Powur of Citizenre Independant Ecopreneur in the Citizenre sales force in under 7 months.
Workshop Leader

Self-employed

(Self-Employed; Myself Only; Professional Training & Coaching industry)

June 1991 — January 1995 (3 years 8 months)

Delivered the Avatar® personal growth workshop as a licensed instructor.
Software Developer

International Flavors and Fragrances

(Public Company; 5001-10,000 employees; IFF; Marketing and Advertising industry)

September 1992 — June 1994 (1 year 10 months)

Created a computer laboratory for user testing. Designed networked perceptual testing software for 16 computer stations.
Principal

Visual Interface Architects, Inc.

(Computer Software industry)

May 1990 — May 1992 (2 years 1 month)

Designed user interfaces for software systems. Designed, produced, marketed and sold an award-winning videodisc authoring system for educational applications (LessonCard™).
User Systems Engineer

Texas Instruments

(Public Company; 10,001 or more employees; TI; Information Technology and Services industry)

June 1987 — May 1990 (3 years )

Designed user interfaces for internal and external software products. Researched user interface design issues. Briefed senior management on technology issues.
Student Intern

IBM T.J. Watson Research Center

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

May 1985 — July 1985 (3 months)

Studied speech usage in audio user interfaces. Co-authored published report with Mary Beth Rosson.

Tony Cecala, Ph.D.’s Education

Yale University

Ph.D. , Cognitive Psychology , September 1983 — May 1987

Activities and Societies:

Co-founded the Yale Macintosh Users Group. Published The DeskTop Journal Users Group Magazine. Software librarian for Yale's Shareware Library. Designed accounting software for Psychology department.
Tufts University

B.S. , Child Development, Psychology , 1979 — 1983

Developed software for research projects in visual perception. Research assistant in Cognitive Psychology laboratory. Double major in psychology and child study. Met my lovely wife, Felicia Weiss, on the first day of school. Graduated summa cum laude.

Activities and Societies:

Psi Chi Member, Phi Beta Kappa
Regis High School

September 1975 — May 1979